Aaron Velky - STOP Hiring Business Coaches Until You Answer This One Question
What if you don’t need another business strategy? What if you need to get brutally clear on what you actually want first? In this episode, Joel Brown sits down with Aaron Velky, Chief Strategy Architect at Living Vision, to challenge the way entrepreneurs think about vision, success and growth. Aaron argues that if you don’t know what you’re building — or you’ve realized you don’t even like what you’re building — hiring someone to help you grow it faster can make the problem worse. You may simply become more successful at creating a life you never really wanted. They unpack why revenue targets aren’t vision, how founders accidentally sacrifice health, family and freedom while chasing a constantly moving finish line, and why real vision should become a practical filter for everyday decisions. Aaron also breaks down his four-part Visionary Leadership System: Vision, Strategy, Culture and Implementation, and explains why so many business problems trace back to a lack of clarity at the very top. This conversation goes deeper than goal setting. It’s about designing a business and a life that are actually yours — then getting every part of yourself and your organization moving in the same direction. Aaron Velky is the founder of Living Vision, a strategy and leadership firm helping successful founders and CEOs make the transition from operator to visionary through private Immersions, retreats and 1-on-1 strategic work. Learn more: www.living.vision
