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Acupuncture Marketing School

Acupuncture Marketing School

Hosted by Michelle Grasek, MS, L.Ac.

BusinessEntrepreneurshipHealthFitnessInterviews guests
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Episodes

132

Latest episode

Aug 2026

Language

EN-US

About the show

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

Listen to episodes

60 recent
August 11, 202627 min

132 | How to Get More Acupuncture Referrals from MDs and Other Healthcare Providers with Amy Abelar | Part 2

Welcome back! Today I'm joined again by Amy Abelar from Acupuncture Practice Systems for part two of her previous episode.If you want to build stronger referral relationships with other healthcare providers this episode is for you.Amy has spent 18 years growing a thriving multi-provider practice, and she shares practical strategies for creating referral partnerships that are genuine, mutually beneficial, and lead to long-term growth. And I think you’ll appreciate that she approaches these relationships from a place of service.In this episode, we discuss:• Why you must track where every new patient is coming from• How to build referral relationships with OBGYNs, chiropractors, fertility clinics, and other healthcare providers• The biggest mistake practitioners make when networking, and what to do instead• Creative ways to get past the front desk and start meaningful conversations with busy medical officesThere are so many practical gems packed into this conversation with Amy. I hope it's helpful!Mentioned in This Episode (Show Notes): Acupuncture Practice SystemsYouTube: @AcupuncturePracticeSystemsInstagram: @AcupuncturePracticeSystemsAcu-Hub.com: Virtual Reception and Virtual Assistant Services for AcupuncturistsMarketing Breakthrough Audit with Michelle💛 Today's Episode is Sponsored by AcuHub:AcuHub provides remote reception and virtual assistant services specifically for acupuncture practices. I use AcuHub in my practice and I absolutely love it.With AcuHub, you can rely on a dedicated US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.Acu-Hub can also help with eligibility checks, billing, email and other assigned tasks that improve practice efficiency.They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on your practice size.Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more.And of course, if you have questions about AcuHub, you’re always welcome to email me about my experience at michelle@michellegrasek.com.💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

July 29, 2026Episode 13129 min

131 | Building a Multidisciplinary Practice with 24 Employees with Amy Abelar | Part 1

Today I'm joined by Dr. Amy Abelar, founder of Acupuncture Practice Systems and the owner of a thriving multidisciplinary clinic with 24 employees. Amy has built an incredible practice over the past 18 years, and in this conversation she shares the journey from starting as a massage therapist to growing a large acupuncture business with systems, team members, and strong leadership.In this first part of our conversation, we talk about:What it really looked like to grow her practice, including while she was in acupuncture school (!)How creating systems became the key to scalingWhen she knew it was time to hire additional providersWhat marketing worked well for her in growing her practiceAn overlooked marketing strategy that can dramatically increase patient retention and referralsIf you've ever wondered how larger practices are built or how to help your current patients get more value from the care you already provide, I think you're going to get a lot out of this conversation.This is part one of a two-part interview with Dr. Amy Abelar, so be sure to come back next week for the second half.Mentioned in this Episode (Show Notes):Acupuncture Practice SystemsYouTube: @AcupuncturePracticeSystemsInstagram: @AcupuncturePracticeSystemsMarketing Breakthrough Audit with Michelle💙 Today's episode is sponsored by Jane, an EMR for health and wellness professionals, and the software that I use at my practice.Ready to get started? Use code ACUSCHOOL1MO for 1 free month with Jane. Book a free demo here.Register here for Jane's What’s New This Summer Webinar (free).💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

July 14, 2026Episode 13023 min

130 | Google Business Profile and AI: What You Need to Know with Bryan Fikes

My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how local businesses can stay visible as Google search and AI continue to evolve.Today we talk about:Why your Google Business Profile may be the fastest place to get results for your efforts How to balance short-term strategies like Google Ads with long-term investments in SEO.The role AI is playing in local search, and why answering your patients' questions has never been more important.Simple DIY marketing tasks you can do each week that can make a real difference, even if you don't have a huge budget.If you've been wondering where to focus your marketing efforts right now, this conversation is packed with practical advice. Hope you enjoy this episode with Bryan!Show Notes:Website: BonsaiMarketingCompany.comGet your free marketing audit with BryanYouTube: @BonsaiMarketingCompanyInstagram: @BonsaiMarketingCompanyMarketing Breakthrough Audit with Michelle💙 Today's episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.  💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

June 23, 2026Episode 12938 min

129 | The Return of Human-Centered Marketing with Kali Edwards

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital AgeWelcome back. Today I’m joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients.Kali has worked with many acupuncturists and other healthcare providers, and in this conversation we’re digging into what’s actually working in clinic marketing right now.In this episode we talk about:How AI search is changing SEO and what clinic owners should focus on instead of chasing algorithmsWhy blogs still matter and how to choose topics your patients are already searching forThe connection between branding, trust, and attracting the right patientsHow to use the questions your ideal patients are asking at 2 a.m. and turn them into effective marketing contentWhy networking, visibility, and genuine human connection are becoming more valuable in an increasingly digital worldHope you enjoy today's episode with Kali.💚 This episode is sponsored by Faire Wholesale.Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Use my code AMS10 to save an extra 10% on your first order if you order more than $400.Mentioned in This Episode:Website: JuneMango.comInstagram: @junemangostudioSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

June 9, 2026Episode 12834 min

128 | The Hidden Cash Leaks in Your Acupuncture Practice with Emily Bowie

If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you.In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and tax strategy firm that helps business owners improve cash flow, reduce taxes, and build long-term wealth.Emily does an excellent job of breaking down financial concepts in a way that's practical and easy to understand, even if accounting feels completely outside your comfort zone.In this episode, you'll learn:The difference between a profit and loss statement and a balance sheet, and why both matterWhy revenue and profit don't always translate into cash in the bankCommon cash leaks that may be quietly draining money from your practiceHow to calculate the true profitability of a service after accounting for overheadWhen an S-corp election may make sense for acupuncturistsWhy tax planning should happen throughout the year instead of only at tax timeHow to use your financial reports to make better business decisionsWhether you're a solo practitioner or managing a growing team, this conversation will help you better understand your numbers and make more confident decisions about the future of your practice.Mentioned in This Episode:Website: ThorneAdvisors.comInstagram: @thorneadvisorsFree Download: 5 Cash Leaks and 5 Missed Tax Deductions that Are Draining Your Business 💙 This episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

May 26, 202642 min

127 | How to Optimize Your Acupuncture Practice to Show Up in AI Search Results with Samantha Mabe

AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice?In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamentals still matter, how niche messaging helps both humans and AI understand your expertise, and what you can do right now to strengthen your local online presence without trying to “hack” the algorithm.We also discuss how AI evaluates trust, expertise, reviews, credentials, and consistency across your website and social platforms, plus why clear messaging matters more than ever.In this episode:Why SEO is still the foundation for showing up in AI search results How blog posts and conditions pages work together strategically What AI tools are actually looking for when recommending local practitionersFind It Quickly02:57 - Meet Samantha Mabe05:06 - SEO Still Matters10:34 - Blogging for AI Queries13:18 - Niche Messaging Wins17:13 - Conditions Pages vs Blogs21:06 - Trust Signals and Links24:57 - Local Listings Consistency27:47 - Test Your AI Presence33:25 - Social Proof and VideoConnect with Samantha MabeWebsite: lemonandthesea.comInstagram: instagram.com/lemonandthesea💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

May 12, 202652 min

126 | How Acupuncturists Can Scale Their Practice Beyond 1:1 Treatments with Dr. Michelle Hamilton

What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.In this episode:How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice modelWhy local visibility, in-person events, and relationship-building still work incredibly well for clinic marketingHow to identify your ideal patients and meet them where they already spend timeFind It Quickly03:24 - Meet Michelle08:42 - Beyond the treatment room10:17 - Hybrid clinic origin story11:16 - Digital products and courses14:09 - What to teach and sell16:52 - Pricing and value23:32 - Events that sell out26:34 - Turning foot traffic into leads27:28 - Clinic Event Curiosity29:32 - Discount Cards Strategy31:45 - Guerrilla Marketing Stories33:15 - New Location Visibility35:41 - Find Your Patient Circles38:50 - Stepping Back Clinically41:48 - Marketing Origin Story45:15 - Promoting Associates48:44 - Redefining SuccessMentioned in this episode:61: Community Acupuncture School with Michelle Hamilton84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle HamiltonSnack Size Marketing Club: michellegrasek.com/snacksizeConnect with Dr. Michelle HamiltonWebsite: drmichellehamilton.comInstagram: instagram.com/dr_michellehamilton💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month. Try Jane >>Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

April 28, 202649 min

125 | Why Your Acupuncture Instagram Isn’t Converting More Patients (And What Actually Works) with Molly Cahill

If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing.In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online.Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work.In this Episode:Why most acupuncture content doesn’t convert—and what to do insteadSimple, repeatable content formats that save time and work betterHow “invisible engagement” leads to real bookings (even without likes or comments)Find It Quickly02:46 - Meet Molly 04:59 - What Still Works on Instagram07:40 - Why Education Posts Fail10:42 - Reels Formula and B Roll15:07 - Invisible Engagement Explained16:03 - Authority Hooks That Convert19:47 - Proof and Implementation Wins21:15 - Getting Patients on Camera25:15 - Easy B-Roll Alternatives25:51 - Model Calls and Pro Photos26:44 - DIY B-Roll Planning27:29 - Ask the Right Patients29:28 - Retention Over Acquisition31:03 - Train the Algorithm33:37 - Reposts and Email Scripts34:56 - Fill Gaps With Availability37:21 - Direct Offers Work Fast40:27 - Status Bubble Hack43:58 - Anchor Back to Your WhyMentioned in this episode:Holistic Marketing Simplified Podcast: mollycahill.com/podcastHolistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQInstagram: instagram.com/mollyacahillWebsite: mollycahill.com💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

April 14, 202624 min

124 | How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.In this Episode:Why patients stay stuck in curiosity (and what actually moves them forward)How to simplify your messaging so it builds trust instead of confusionHow email funnels can answer patient questions and lead naturally to bookingsFind It Quickly02:45 - Meet Nicole Bergstrom03:30 - How She Became A Ghostwriter05:18 - Why Acupuncture Patients Hesitate09:02 - Writing To Overcome Skepticism11:28 - Investment Not A Cost14:49 - Simple Language Builds Trust16:57 - Email Funnels And Newsletters19:46 - Seven Day Funnel Strategy💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

March 31, 202622 min

123 | The Marketing Balance That Brings More Patients to Your Acupuncture Practice (Even If You're an Introvert)

If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance.In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your community in a way that feels doable—even if you’re an introvert.I also share real examples from my own acupuncture clinic and coaching clients so you can see exactly how this plays out in real life.In this Episode:Why your marketing might feel “stuck” even if you’re doing everything rightHow balancing digital and in-person visibility creates momentumSimple, introvert-friendly ways to build trust and referrals in your communityFind It Quickly02:32 - Digital Versus In Person04:50 - Ecosystem Balance Boost06:07 - Introvert Visibility Wins08:17 - Networking That Compounds13:17 - Beyond Mixer Events14:23 - Community Groups And Clubs15:34 - Talks That Convert18:26 - One Meeting Builds Trust20:19 - Three Month Action Plan💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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