
Audio Advertising | S5 E9
In this season finale, Tom Woods a seasoned creative director with over 27 years in advertising shares his journey, creative process, and thoughts on the future of audio advertising, including AI and social media's impact.Main Topics00:00 Introduction to the Podcast and Guest00:30 Tom's Journey into Advertising04:25 The Role of a Creative Director08:30 The Process of Idea to Broadcast12:20 The Importance of Conversation in Creativity16:11 Casting and Voice Selection19:54 What Makes Great Creative?22:01 The Future of Audio Advertising23:20 The Evolution of Audio Advertising26:51 Trends in Audio Advertising29:35 The Impact of AI on Advertising34:40 Measuring Success in Audio Ads37:07 Breaking into the Audio Industry40:13 Quickfire Questions and Insights_____WATCH THE EPISODE AND JOIN THE YOUTUBE COMMUNITY - UCsWcialOz_YFguhKM7GGmQgQUESTIONS / COLLABORATIONS - AVOAAPOD@GMAIL.COMJOIN MY VO ACTORS CASTING LIST - https://forms.gle/33nc6pUoKYbUdfiS6Guest Info - Tom Woods - https://www.linkedin.com/in/tom-w-47b67825/Additional ResourcesGlobal Radio - https://www.global.com/Bournemouth Media School - https://www.bournemouth.ac.uk/AI in Advertising - Industry Insights - https://www.adweek.com/technology/ai-in-advertising-2023/Sonic Logos Explained - https://www.soundonsound.com/techniques/sonic-logosYou can find me at www.jotroy.comMy E-BOOK https://www.jotroy.com/ebookJoin the community https://www.instagram.com/voaudioadventurepodcast/_____All music used in the episode by Phoenix and the Flower Girl can be found here shorturl.at/gipSZListen, rate, and subscribe! Hosted on Acast. See acast.com/privacy for more information.










