A View From The Top

Hosted by Adrian Cropley OAM

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Latest episode

May 2025

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EN-AU

About the show

A regular podcast produced by the Centre for Strategic Communication Excellence, featuring Adrian Cropley OAM, FRSA, Fellow IABC, SCMP and some special guests – leading communication professionals from around the world sharing stories about their career journeys. You'll hear personal stories about how these leaders built their careers in diverse disciplines such as communication management, internal, external and change communication, and communication leadership and they’ll share tips and advice on how you can do the same.

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48 recent

May 21, 2025Episode 4831 min

Episode 48 - Adedoyin Jaiyesimi

Join host Adrian Cropley in this enlightening episode of 'A View From the Top', as he chats with Adedoyin Jaiyesimi, a strategic communications trailblazer and co-founder of The Comms Avenue. Adedoyin shares her journey from studying law to becoming a powerhouse in brand strategy and communication across Africa. Learn about her early career struggles, the pivotal role of mentorship, the importance of continuous learning and certification, and her passionate efforts in training the next generation of communication leaders. With a focus on accessible education and professional credibility, Adedoyin's story is a testament to dedication and strategic growth. Don't miss out on her invaluable tips and inspiring career path!Some great links to what she sharesGCCCPathway to CertificationCSCE MembershipSupport the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

April 16, 2025Episode 4735 min

Episode 47 - Richard Etienne

Join host Adrian Cropley in this insightful episode of A View From the Top as he chats with Richard Etienne, an award-winning personal brand and communication consultant. Richard shares his unique career journey, including his role as the official videographer for British Prime Minister, Theresa May, his stint as Director of Internal Communication at Elsevier, and his initiatives like The Introvert Space and Black Introvert Week UK. They discuss Richard's passion for championing introverts, his popular e-Book 'Self-Promotion for Introverts,' and his efforts to create inclusive workplaces. Tune in to hear valuable lessons on communication, leadership, and the power of authenticity.Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

March 3, 2025Episode 4637 min

Episode 46 - Asha Oberoi

Join host Adrian Cropley as he dives into the world of digital strategy and data-driven insights with Asha Oberoi, Managing Director and Head of Digital and Insights at FTI Consulting. With over 20 years of experience in media and consulting, Asha shares her journey from an early fascination with news and information to becoming a leader in using data to shape digital strategies.Discover her insights on the importance of data in communication, the challenges of navigating the digital landscape, and the critical role of instinct and bravery in forging a successful career. Tune in for valuable tips, engaging stories, and the passionate plea for communicators to embrace data-driven decision-making.Don't miss this enlightening conversation from 'A View From the Top'!Also register for the free event featuring Asha Oberio, Adrian Cropley and Alex Manchester 'Why Comms Leaders Must Act Now on Data, AI and SocialSupport the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

January 17, 2025Episode 4527 min

Episode 45 - Anthea Cudworth

In this episode, host Adrian Cropley has a chat with Anthea Cudworth, a Fellow at the Centre for Strategic Communication Excellence. Anthea takes us on a journey through her fascinating career, which kicked off with a science degree and financial roles in London. She later found herself leading corporate communication teams for big names like Royal Dutch Shell, Telstra, and the Commonwealth Bank of Australia. Now, she heads up corporate affairs at the NSW Environmental Protection Authority.Anthea talks about the twists and turns in her career and the lessons she’s learned, especially about staying truthful, using measurement to show impact, and the importance of lifelong learning in communication. Beyond work, she’s deeply committed to giving back, with leadership roles in Scouts Australia and the IABC Awards Committee, showcasing her focus on governance and strategic leadership.Tune in for her pearls of wisdom and some top advice for those looking to make their mark in the world of communication.Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

October 28, 2024Episode 4424 min

Episode 44 - Kane Errol Choa

From media to corporate leadership is the best description of this episode of 'A View From The Top' where Adrian interviews Kane Erroll Choa, Vice President of Corporate Communications at ABS-CBN Corporation in the Philippines. With over 30 years of experience, Kane's career highlights an unexpected transition from broadcast journalism to corporate communications, shaped by his educational background at the London School of Economics and strong mentorship from industry leaders like Bong Osorio and past VFTT guest Ritzi Ronquillo. Discover Kane's insights on continuous learning, digital communication evolution, and the importance of aligning personal and company values. Kane also shares invaluable advice for young professionals, emphasising adaptability, stakeholder relationships, and excellence in communication. Finally, get a sneak peek at the upcoming Fusion 2025 conference in Manila. This episode is a treasure trove of tips and inspiration for communication professionals.Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

September 9, 2024Episode 4328 min

Episode 43 - Ritzi Villarico-Ronquillo, APR, IABC Fellow

In this episode, I chat with Ritzy Villarico Ronquillo, a leading communication professional and IABC Fellow from the Philippines. Ritzy shares her extensive career journey in communication, spanning over three decades. She recounts her early influences, such as co-curricular involvement in school and community leadership, and her strategic roles in various industries, including energy and manufacturing. Ritzy also discusses the importance of mentorship, volunteer work, and understanding the business landscape to be an effective communication leader. The episode highlights her approach to crisis management, stakeholder relations, and the integration of communication with business strategy.Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

April 15, 2024Episode 4234 min

Episode 42 - Charu Raizada

In this episode Charu Raizada, a seasoned integrated communication consultant, delves into her expansive 25 year-year career journey. Based in Delhi, India, Charu speaks with Adrian about her diverse experience in crisis management, ESG, and leadership communication. Charu shares her early career ambitions, her shift into public relations, and her evolution into a specialist in integrated communication. She highlights the importance of being a trusted partner, and staying informed and creative in communication roles. Charu's story also touches on her impactful work in corporate communication and her current dedication to the social sector, with a particular focus on women's empowerment, mental health, and sustainability initiatives. Here are some links to Charu's thought leadership:Redefining corporate narratives with ESG communicationInternal communications takes the driver seatHybridism the new buzzwordSupport the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

February 21, 2024Episode 4136 min

Episode 41 - Michael Nord, SCMP

Michael Nord is a certified strategic communication management professional with over 25 years of experience in leadership, strategic communication and change. This is our second interview with Michael as he shares his journey from the armed forces to communication advisor, emphasising the skills he gained in the military that aided his corporate success. He highlights his time at Philips and his role in high-tech PR, stressing the importance of aligning communication efforts with corporate strategy and leveraging data and AI for insights. Michael shares his advice with communication professionals to help them enhance their listening skills, build relationships, and integrate technology into their strategy. This episode offers invaluable insights into strategic, technology-driven communication practices, especially as we move deeper into the world of AI. Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

January 19, 2024Episode 4036 min

Episode 40 - Ulrike Seminati

In this episode we explore the fantastic career trajectory of Zurich-based leadership and communication coach Ulrike Seminati, a former C-level communication advisor. We discuss Ulrike's career journey, from roles in internal communication in the automotive, broadcasting, and chemical industries to becoming a C-level executive in a pharmaceutical company. Ulrike, who is wonderfully humble yet brave, explains her unique approach of combining training and coaching to help leaders communicate more authentically. We also discuss the changing nature of corporate communication, stressing the importance of human-to-human interactions, the value of leaders’ communication authenticity, and the significance of acknowledging individuality in corporate messages. Ulrike shares some exciting stories from her past, such as planning events in different cultures, taking on some ambitious projects and her tips for working with the C-suite. Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

November 28, 2023Episode 3937 min

Episode 39 - Tarek Kamil

Today's guest is an innovator and leader in the telecommunications space. Tarek Kamil is the CEO and founder of Cerkl Broadcast, an internal communication platform supporting employee engagement. During this episode we explore Tarek's entrepreneurial journey that has seen him delve deep into the realms of digitalisation and data-driven value creation. As a former executive director of Online Strategies for Info Motion Sports IST and VP of Interactive Games for Fox Sports, he shared his passion for problem-solving and how that led to his fascination with artificial intelligence (AI). Drawing from his personal experience and grounding in cognitive psychology and psycholinguistics, Tarek shares insights on how AI is revolutionising the field of communication, the potential challenges AI might pose, and his enthusiasm for AI-driven growth. Tarek has genuinely had a career where opportunity has seen him navigate his course from a passion for digital to supporting value-driven internal communication.Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/