A Mugful of Marketing

Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing! Recorded on 29/10/2024 On this episode: 00:45 Introduction 03:20 What is International Marketing? - Why does Local Marketing work? - Challenges of Marketing Internationally - Top tips for successful Regional Marketing - Examples of International Marketing gone wrong! - Summary, how to improve your International Marketing Strategy Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing. Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. Recorded on 02/10/2024 On this episode: 00:00 Introduction 00:44 James Blake takes on the music monopolies! 02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem 05:50 How can I own my own data? 10:00 Is it possible to promote a tour with only your own data? 11:22 Ethics and accountability 14:00 What can we learn? Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

Barnaby and James have been attending networking events and conferences for the last 15 years or more. Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences! Recorded on 17/09/2024 On this episode: 00:00 Introduction 02:00 Initial Research - How to prepare for networking and conferences 04:00 Preparation - Tailor your 'Elevator pitch' 06:00 Preparation -Dedicated networking spaces 06:30 Preparation - Scheduling meetings in your diary 07:00 Preparation - Speaking at conferences 07:50 Approach - What you should be doing at the event 08:20 Approach - Communication 09:00 Approach - First impressions and introductions 10:20 Approach - The long-term value of meetings 11:15 Approach - Where are the best places to network? 12:00 Approach - Standing out in a positive way 13:30 After the Event - How to follow up 14:30 After the Event - Personalised "conversation call-backs" 14:55 After the Event - Have a follow up system in place 15:50 After the Event - When to follow up with people? Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

Looking to land that new marketing job? Wondering why you never make it through to the interview stage? It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency". Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times. They've worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at. For this episode, they're channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency! Recorded on 14/08/2024 On this episode: 00:00 Introduction 01:12 Understanding job applications 03:17 How to stand out from the crowd 05:36 Ways to present yourself 10:48 Does your social media help or hinder your chances? 11:45 Interview preparation Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing. Recorded on 31/07/2024 On this episode: 00:00 Introduction 00:55 Spotify Countdown Pages 05:29 New profile curation features on Instagram 07:47 Downvotes on X 10:50 Clear Mode Reels on Facebook 11:57 New ‘Add Yours’ Stickers on Youtube Shorts 13:25 Custom Thumbnails on TikTok Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone? Recorded: 3rd July 2024 In this episode: - Broadcast Channels on Facebook - Latest Youtube Fandem Report Key Takeaways - The ‘AI vs Organic’ contradiction on socials - AI Avatars on Meta and Tiktok Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict. Recorded: 3rd July 2024 In this episode: - The verdict on Co-op Live Arena - Our first-hand experience of a big event there - Has the negative press around its launch been reversed? - The marketing lessons can we learn Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels! Find out how you how you can leverage all these fresh features to power your content strategy on Instagram. Recorded: 11th, June 2024 On this week’s episode: 00:00 Welcome 01:22 Instagram say Call to Action can impact post reach 04:05 Instagram Group Profile feature 06:35 Instagram will now allow text overlays on Carousels 10:08 Live Streams Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media. Recorded: 29th May, 2024 On this Episode 00:00 Welcome 01:36 Successful event marketing in the age of declining festivals? 05:19 AI content labelling 08:39 A new feature on Bluesky 09:50 TikTok reveals hour-long uploads 11:29 Fan spotlights on TikTok 13:17 The key to reach on Instagram Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)

What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies. Recorded: 14th May, 2024 On this Episode 00:00 Introduction 00:45 TikTok's new collaboration feature, a new growth strategy 04:27 Instagram tests a new ‘Peek’ feature akin to BeReal 08:39 The perfect Reel length on Instagram Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website (https://www.oneninenine.agency/blog?987c6468_page=2) Watch episodes on YouTube Watch here (https://www.youtube.com/@_OneNineNine/) Connect with One Nine Nine or find out more about our marketing services oneninenine.agency (https://www.oneninenine.agency/) Instagram (https://www.instagram.com/_oneninenine) LinkedIn (https://www.linkedin.com/company/35600706) TikTok (https://www.tiktok.com/@oneninenineagency?_t=8ko1Lsq2s0P&_r=1) Facebook (https://www.facebook.com/oneninenineagency) Twitter (https://twitter.com/_oneninenine)