A Good Pour: Conversations About Good Work

Hosted by Good Circle Marketing

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Episodes

122

Latest episode

Oct 2026

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EN-US

About the show

Good work means using your talents and position to care for others and make a difference. On "A Good Pour" we dive into the essence of strong leadership, service to others, and the transformative power of doing good. We will also emphasize the vital role of telling your business story and the importance of good marketing in today's ever-evolving landscape. "A Good Pour" is here to uplift, inspire, and empower. Whether you're a seasoned leader, an aspiring entrepreneur, or someone seeking inspiration, these conversations will give you wisdom, motivation, and insight to embrace your own opportun

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60 recent

October 20, 2026Episode 441 min

Before You Connect AI to Your Email | with Daniel Starr

Two or three times a week, somebody asks Daniel Starr to connect AI to their work email. He doesn't say no. He asks what they're about to hand it. Daniel is Managing Partner at Lightwire Solutions, a managed IT provider with offices in Decatur, Alabama and Hendersonville, Tennessee. The company has been the team small businesses call when something breaks since 2012, and lately the calls have changed shape. People want a chatbot in the inbox and Copilot across the files, and they want it on by Friday. He and Kathryn work through what has to be true first. Who at the company decided which information is allowed into an AI tool. Why the business version matters and a free personal account doesn't belong anywhere near company data. What happens when a tool reaches files an employee was never meant to open. What it costs when the only copy of a workflow lives on one machine and somebody reinstalls. This one is for the owner who has a tool switched on and no rules written down, and for the leader whose team splits between the people who won't touch AI and the people who'll paste anything into it. Connect with Daniel: lightwiresolutions.net LinkedIn: linkedin.com/company/lightwire-solutions A Good Pour: Conversations about Good Work. Hosted by Kathryn Good, founder of Good Circle Marketing and Good AI Consulting.

October 13, 2026Episode 316 min

After You Give Up the Keys | with Christine Martin

Every new volunteer driver for older adults in Sumner County shortens a wait list that's 72 names long. Christine Martin, executive director of Community Life Bridge, joins Kathryn Good to talk about what happens when someone gives up their car keys in a county with no public transportation. Christine came on seven years ago as program manager to get Community Life Ride off the ground, a volunteer ride program for older adults in Hendersonville and the rest of the county. She stepped into the executive director role in 2025. She's watched the driver team grow to about 85 volunteers, and she's watched the need grow faster. They talk about why Uber and Lyft don't fill the gap (the car leaves while you're still in the pharmacy), how a new rider gets started with a phone call and a home visit, and why Christine says "older adults" instead of "seniors." She also shares what drivers get back from each ride, including friendships and riders who ask for them by name, plus the next needs she sees coming, from loneliness to phone settings nobody explained. If you live in Sumner County and have a few weekday hours a month, this conversation shows you where they could go. Learn more or volunteer: www.communitylifebridge.org Follow Community Life Bridge: @commlifebridge

September 29, 2026Episode 232 min

AI checks the work, your CPA makes the call | with Jamie McMurry

Using AI for tax questions works best when you know which parts to hand to AI and which parts stay with your CPA. Jamie McMurry has spent his career on the second half of that sentence, and he's clear about where the line sits. Jamie moved to Sumner County from the Memphis area in 1998 to work for his uncle, whose Hendersonville practice dates to 1973. He grew it into McMurry Fox, added a Gallatin office, and in November 2025 joined national firm Doeren Mayhew. His uncle, who is 91, still comes in most days as a consultant. Kathryn and Jamie talk about why a homegrown firm made that move, and what AI already does inside his practice, from checking returns to drafting requests for missing paperwork. Jamie walks through a Tennessee tax example where a generic AI answer misses the point, and Kathryn shares the one-line prompt that makes AI ask about your situation first. They also get into why Jamie says accountants have never been the tax collector. This one is for business owners and nonprofit leaders who already ask AI their money questions and want to know when to pick up the phone.

September 22, 2026Episode 129 min

10 Counties, One United Way: Why Now | with Erica Mitchell

United Way of Middle Tennessee becomes official on January 1, 2027, and the woman leading it has lived in Sumner County for 20 years. Erica Mitchell grew up in Blount County with bare feet, dirt bikes, and cow pasture. She went to NC State and built a career in policy, then realized she missed people. So she took a grant contract at United Way with six months left on it. Her husband asked if she was kidding. Early on she called a meeting of state officials, business leaders, and nonprofits, and everybody came. Nobody in the room knew her name yet. They came for United Way's. She's now President and CEO of United Way of Greater Nashville. Erica and Kathryn talk about why ten counties now share one United Way, what ALICE shows about working families that the poverty rate hides, and how more than 200 nonprofit partners get funded and connected. They also cover the December 2023 tornado that put United Way's boots on the ground, the Sumner County students who started Hands On Sumner, and who pays for Dolly Parton's Imagination Library books. This one's for nonprofit leaders and business owners in Middle Tennessee who want to know where their time and dollars can go. United Way: unitedwaygreaternashville.org | @unitedway @uwnashville Sumner County: unitedwaygreaternashville.org/sumner

September 8, 2026Episode 3040 min

Building with AI: The Developer's Dilemma and How to Solve It | with Jesse Lilly

AI can help almost anyone build something now. But what happens when the thing you built starts handling customer data, running part of your business, or growing beyond what you actually understand? Kathryn Good sits down with Jesse Lilly, longtime software developer and co-founder of Cambron, to explore how AI is changing software development and what businesses need to consider as they begin building with it. Jesse shares why he's optimistic about the opportunities AI creates while cautioning against confusing a working prototype with a secure, reliable system. He and Kathryn discuss data security, backups, version control, platform dependence, documentation, and when it's time to bring an expert into the process. Ultimately, Jesse's advice is simple: start using AI. Experiment. Learn what it's good at. But keep humans involved, follow the business practices that have always mattered, and don't mistake AI for the expert.

September 1, 2026Episode 3039 min

AI Is Moving Fast. Are We Asking the Right Questions? | Misty Phillip

AI isn't something we need to fear, but it is something we need to understand. Kathryn Good sits down with Misty Phillip, author of The Trojan Horse of the Digital Age and COO of Trilogy Works, to explore what responsible AI use looks like for businesses, families, and the next generation. Misty brings a unique perspective from her work in AI and cybersecurity. She and Kathryn discuss why AI isn't neutral, the importance of privacy and governance, protecting kids from unintended consequences, and what we should have learned from the rise of social media. But Misty isn't anti-AI. She uses it extensively to amplify her own work and believes those who learn to use these tools wisely will have an advantage moving forward. This conversation isn't about choosing between embracing AI or rejecting it. It's about education, discernment, and knowing where your line is before handing more of your work, information, and agency over to technology.

August 25, 2026Episode 2958 min

Why 'Don't Use AI' Is The Wrong Advice For Students | with Vicki Davis

What does it look like to prepare the next generation for AI without teaching them to outsource their thinking? Kathryn Good sits down with Vicki Davis, educator and creator of Cool Cat Teacher, for a thoughtful conversation about AI, education, integrity, and staying human in a rapidly changing world. Vicki uses AI in her own classroom, but believes responsible use requires more than knowing how to prompt a chatbot. Students need to understand how these tools work, where they fall short, and when AI begins replacing the learning it should support. Kathryn and Vicki discuss AI-assisted cheating, unreliable AI detectors, AI bias, the danger of treating AI like a person, and why parents and educators should bring students into conversations about ethical AI rather than simply banning it. Ultimately, this episode is about something bigger than technology: raising people with the critical thinking, character, relationships, and integrity to navigate an AI-powered world. As Vicki says, “Your strength is being a great human being.” I think this is a better length for Apple. It keeps the human element that makes this episode feel like A Good Pour , while getting to Vicki's actual perspective much faster.

August 18, 2026Episode 2825 min

Why AI Isn't Working for Your Business | Nicole Noonan

AI doesn't fix chaos. Sometimes, it just creates more of it. Kathryn Good sits down with AI coach, strategist, and builder Nicole Noonan for a practical conversation about moving beyond individual AI tools and building systems that actually work for your business. Drawing from more than a decade in advertising and experiential marketing, Nicole shares how she went from using AI to support her own lean team to helping businesses integrate it into real workflows. She and Kathryn discuss why good processes need to come before automation, how to decide what work AI should—and shouldn't—take over, and why chasing every new tool can leave businesses more overwhelmed than when they started. They also explore AI security, infrastructure, customized brand voices, and how thoughtful automation can give people more freedom to focus on strategy, creativity, relationships, and the work that matters most. You don't need every AI tool. You need to understand the problems you're trying to solve and build from there.

August 11, 2026Episode 2726 min

Faith, AI, and Where We Draw the Line | Lisa Kennell

How do we embrace AI without outsourcing the parts of work, and life, that make us human? Kathryn Good sits down with Lisa Kennell, founder of Amplifi Marketing and an AI strategy advisor to leadership teams, for a conversation about using AI with wisdom, responsibility, and purpose. They dig into the intersection of faith and artificial intelligence, from maintaining discernment and authenticity to ensuring people of faith participate in the ethical conversations shaping AI's future. Lisa shares her human-first approach to AI, including how businesses can automate repetitive work while protecting the judgment, creativity, and relationships only people can provide. Kathryn and Lisa also explore the importance of organizational guardrails, knowing where to draw the line with automation, and why leaders need to decide what they want to be known for before handing more responsibility to AI. At its heart, this episode asks a bigger question than what AI can do: What should we allow it to do, and what should always remain human?

August 4, 2026Episode 2645 min

Why AI Won't Fix a Broken Business | Dori Etter

What happens when you try to build an AI-powered business before you've built the business itself? Kathryn Goode welcomes leadership strategist and founder Dori Etter for a thoughtful conversation about founder identity, business systems, and the role AI should actually play inside a growing company. Rather than chasing every new tool, Dori encourages leaders to step back, clarify what their business truly needs, and build a strong foundation before layering on technology. Together, they discuss why AI should support your strategy, not become your strategy, and how thoughtful leadership creates better businesses, stronger teams, and more meaningful work. This episode is a reminder that the future belongs to leaders who know where they're going before they decide which tools to use to get there. ========== Welcome to "A Good Pour: Conversations about Good Work in Business." I’m your host Kathryn Good, founder of Good Circle Marketing. This show will spotlight small business leaders, nonprofit trailblazers, and community pioneers who are making a difference by doing good work in business. Good work means using your talents and position to care for others and make a difference. On "A Good Pour" we dive into the essence of strong leadership, service to others, and the transformative power of doing good. We will also emphasize the vital role of telling your business story and the importance of good marketing in today's ever-evolving landscape. Besides a generous serving of wine, a good pour is an act of love and service to others. When we pour out help, generosity, and kindness in business, we impact the community and inspire those around us. This changes the world. "A Good Pour" is here to uplift, inspire, and empower. Whether you're a seasoned leader, an aspiring entrepreneur, or someone seeking inspiration, these conversations will give you wisdom, motivation, and insight to embrace your own opportunities for good work in business and beyond. Join Us. ====== ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ 🤔Thinking of leveling up your Marketing? 📝 Let us help you get on track! 📱Call or Text me: ‪(615) 807-0847‬ 📨 Email: hello@goodcirclemarketing.com ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️ ====== ▶Subscribe 👉https://youtube.com/@goodcirclemarketing ======

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