908ent: The Podcast

Hosted by 908 Enterprises

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Latest episode

Jul 2026

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About the show

Your work speaks for itself on the job site. Your website and marketing should do the same thing online You built your business from the ground up. You should have a website and marketing that reflects that — and a partner who respects what you’ve done. I'm Sal. I didn't randomly choose to start helping blue-collar business owners with their websites and marketing. It's where I come from. What makes me different is that I actually worked and grew up in the blue-collar world. This show covers website and marketing info built specifically for blue-collar businesses. TradeTough: https://tradetoughmarketing.com 908 Enterprises: https://908enterprises.com

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27 recent

November 2, 202620 min

027. How to Get Your Business Recommended by AI: 5 Ways to Show Up in ChatGPT, Claude, Gemini & Copilot | TradeTough Marketing

Want your business to get recommended by ChatGPT, Claude, or Google Gemini? In this video, we share 5 ways to help your business show up in AI chats and get found by potential customers. AI is changing how people search for local businesses. When someone asks ChatGPT to recommend your trade in your location, will your business show up? We break down 5 important areas that can help improve your visibility in AI search: IN THIS VIDEO: 1. Business Information & Listings – Keep your business information consistent across all platforms and optimize your Google Business Profile and other online listings. 2. Reviews & Reputation – Build trust with consistent customer reviews across multiple platforms. 3. Brand Mentions & Third-Party Links – Get your business mentioned by local news, associations, suppliers, and other reputable websites. 4. Website Structure & Technical SEO – Make your website easy for search engines and AI platforms to read and understand. 5. Helpful Content – Publish original, useful content that demonstrates your real-world experience and answers customers' questions. AI PLATFORMS COVERED: ChatGPT | Claude | Google Gemini | Microsoft Copilot Have you checked whether your business shows up in ChatGPT? Let us know in the comments! Subscribe for more website, SEO, and marketing strategies for local and blue-collar businesses. Let's Work Together: https://tradetoughmarketing.com/lets-talk-shop https://www.instagram.com/tradetoughmarketing https://www.facebook.com/tradetoughmarketing VIDEO CHAPTERS: 0:00 - Intro 0:58 - Business Information & Listings 4:33 - Reviews 7:52 - Brand Mentions & Third-Party Links 10:33 - Page Structure 12:26 - Content 19:49 - Outro #TradeTough #AISEO #SearchEngineOptimization #AIO #AEO #LocalSEO

July 8, 202619 min

026. Print Marketing Still Works For Blue-Collar Businesses | TradeTough Marketing

In this podcast, I’m going to walk you through the best way to use print marketing for your blue-collar business. Each business is different, so you may need to adjust and tweak what we go over to make it your own. What’s Covered: Print marketing basics (business cards, postcards, flyers, etc.) How to get print and digital marketing to work together Examples of how to design different pieces of print marketing 0:00 - Intro 0:47 - QR Code 1:39 - Business Cards 4:51 - Postcards & EDDM 8:48 - Yard Signs 10:27 - Door Hangers 13:46 - Flyers 15:45 - Thank You Cards & Google Reviews 17:49 - Outro Watch The Full Video: https://youtu.be/D0JKDgs47DY You can do this yourself, or I can help you out. Either way, you'll know how to use print marketing for your blue-collar business Have any questions? Let’s Talk: https://tradetoughmarketing.com/request-a-call-back https://www.instagram.com/tradetoughmarketinghttps://www.facebook.com/tradetoughmarketing

April 29, 202614 min

025. How To Structure Your Blue-Collar Business Website Homepage | TradeTough Marketing

In this podcast, I'm going to walk you through the best way to structure the homepage on your website for your blue-collar business. Each business is different so you may need to adjust and tweak what we go over to make it your own. But these are things you can implement right away. What’s Covered: What your homepage actually needs to do How to structure it so people reach out Real updates you can make today You can do this yourself, or I can help you out. Either way, you'll know what a good homepage layout looks like. Have any questions? Let’s Talk Shop: https://tradetoughmarketing.com Full Video Link: https://youtu.be/oyWyt_bctq0 0:00 - Intro 0:53 - Hero 2:57 - About 4:54 - Services 6:55 - Reviews 7:45 - Meet The Team 9:03 - Portfolio 10:04 - Embed Instagram Feed 10:56 - Process 11:52 - FAQ 12:21 - CTA 13:09 - Footer 13:43 - Outro

March 12, 20262 min

024. Websites & Marketing Built for Blue-Collar Businesses | TradeTough Marketing

Your work speaks for itself on the job site. Your website and marketing should do the same thing online. In this episode, Sal breaks down exactly why he built TradeTough — and what makes working with someone who has a blue-collar background completely different. What you'll take away: What made me start TradeTough When you work with TradeTough, you own everything — your website, your content, and your login info. I don't do cookie-cutter packages — I build what your business actually needs Who TradeTough was built for — and what to expect when you work with me Let’s Get To Work: T radeToughMarketing.com

May 22, 202431 min

023. Hillary Kaplan & Miriam Silver Verga | Collaboration, Empowering Other People, Systems & Organization

Sal, Miriam, and Hilary of Mimi and Hill Designs shared their design approach. They emphasized the importance of knowing their clients, drawing inspiration from their diverse backgrounds, and creating a home that is unique and sacred to each family. They identified collaboration as a key factor in their success, highlighting the importance of teamwork and the value of not being an expert in everything. They discussed the importance of talent and hard work in their design industry. Miriam emphasized that while talent is essential, it must be coupled with diligence and motivation to succeed. She pointed out that her company has created a work environment that prioritizes work-life balance and respect for personal life, which in turn fosters dedication to their business. They also talked about the importance of managing client expectations and protecting their business from potential issues. At Mimi & Hill, they stressed the need to be proactive in finding solutions to problems, rather than blaming others. They also talked about the necessity of having a cushion of funds to cover unexpected expenses, such as correcting mistakes or replacing non-returnable items, to maintain their business's reputation and client relations. Connect with Hillary & Miriam: https://www.mimiandhill.com https://www.instagram.com/mimiandhill/ Connect with Sal: https://908enterprises.com http://linkedin.com/in/salliberato https://tradetoughmarketing.com

March 27, 202424 min

022. Arsonval Faria | Dedication, Knowledge, Passion

Sal and Arsonval had a conversation. Arsonval shared his family's immigrant history, with his grandfather and other family members working in bakeries and restaurants. He grew up in this environment and has a strong appreciation for coffee and Brazilian pastries. He shared his dream of opening a coffee shop that serves both Brazilian and gluten-free options, inspired by his own family's experiences. Sal and Arsonval discussed the importance of hard work in sports and life in general, expressing the opinion that hard work often beats talent. Arsonval used the example of Cristiano Ronaldo, who, through hard work and dedication, became a world-renowned athlete. Arsonval encouraged listeners to persist in their dreams and passions, despite facing criticism or failure. He emphasized the importance of maintaining a positive mindset. He also suggested learning from failures and continuously improving. Connect with Arsonval: https://www.serrasummit.com https://www.instagram.com/serradocesummit Connect with Sal: https://908enterprises.com http://linkedin.com/in/salliberato https://tradetoughmarketing.com

March 6, 202433 min

021. Dr. Jessica McCarthy | How Do You Define Success, Having Boundaries, Taking Care of Yourself

Dr. Jessica McCarthy and Sal discussed the factors leading to success. Dr. McCarthy emphasized the importance of defining success, setting boundaries, and taking care of yourself. She shared her personal experience of overcoming academic challenges and a sports injury, highlighting the role of failure in shaping her resilience and success. She encouraged viewing failure as a learning opportunity. Sal agreed with Jessica's perspective, and they discussed the role of failure in sports, emphasizing its potential to teach resilience. Dr. McCarthy and Sal also talked about the importance of discipline and continuous learning for success. They highlighted the importance of diversifying learning and maintaining balance. Jessica emphasized the importance of having the right professional connections to achieve success. She stressed the significance of asking for help and consulting with experts, especially in areas where one lacks expertise. Connect with Dr. McCarthy: https://elementspsych.com https://www.instagram.com/elements_psych Connect with Sal: https://908enterprises.com http://linkedin.com/in/salliberato https://tradetoughmarketing.com

February 21, 202415 min

020. Mitch Pollard | Understanding God’s Word, Knowing Your Purpose, Personal Development

Sal and Mitch discussed the keys to success, with Mitch highlighting the importance of understanding God's Word, knowing one's purpose in life, and striving for personal growth. They also discussed Mitch's journey into the real estate industry, which began after reading a book on real estate investing and closing his first wholesale deal. Mitch stressed the importance of education and personal development in his journey. Mitch credited his growth to self-improvement efforts like reading and training. He also emphasized viewing challenges as growth opportunities and maintaining a positive outlook. Sal and Mitch Pollard discussed the importance of passion over fleeting motivation. They stressed the need to stay current in their fields, with Mitch sharing his learning habits. Mitch also recommended "Rich Dad, Poor Dad" and "The Millionaire Real Estate Agent" for business or real estate beginners. Connect with Mitch: https://www.instagram.com/mogulmitch_ mitch.mogul@gmail.com Connect with Sal: https://908enterprises.com http://linkedin.com/in/salliberato https://tradetoughmarketing.com

February 7, 202416 min

019. Joe Lusardi | Hard Work, Competition, The Moment

Sal & Joe discuss Joe's journey from being a walk-on player to eventually being named a team captain. He also discusses his academic achievements, including making the Academic All-Big 10 list for three consecutive years. Joe and Sal talk about the importance of hard work, competition, and living in the moment as key elements of success. Joe further shares his motto about being a "party crasher," which involves stepping outside one's comfort zone to let people know who you are and what you're fully capable of. Joe emphasizes the importance of self-belief and not letting others limit one's potential. He talks about the advice to "never let someone put a limit on you" and focuses on self-belief rather than outside noise. Connect with Joe: https://www.instagram.com/joelusardi jlusardi03@gmail.com Connect with Sal: https://908enterprises.com http://linkedin.com/in/salliberato https://tradetoughmarketing.com

January 24, 202429 min

018. Billy Angelo | Integrity, Adaptability, Positive Attitude

Sal and Billy discuss the mission of Billy's firm and their decision to specialize in financial services for licensed professionals. They emphasize the importance of integrity, adaptability, and a positive attitude in business. Billy shares insights on overcoming unique financial challenges, the importance of job satisfaction beyond money, and the crucial role of hard work and perseverance in achieving success. Billy advocates owning mistakes, keeping goals in sight, and humbly asking others for help when facing obstacles. Blaming external factors is unproductive; one must find solutions through an open, solution-focused mindset and resilient attitude. They also explore the roles of passion, motivation, and lifelong learning in personal and professional growth. Listen to hear their take on success, resilience, and the power of building genuine relationships. Connect with Billy: https://www.linkedin.com/in/billyangelo https://www.angelocpafirm.com Connect with Sal: https://908enterprises.com http://linkedin.com/in/salliberato https://tradetoughmarketing.com