30 Minutes to President's Club | No-Nonsense Sales

Hosted by Armand Farrokh & Nick Cegelski

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662

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Oct 2026

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About the show

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).  Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.

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60 recent

October 22, 202628 min

#619: Active Listening to Loosen up Your Discovery Calls and First Dates | Sam McKenna | 30MPC Hall of Fame

The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26: https://30mpc.com/course/social-selling-course FOUR ACTIONABLE TAKEAWAYS 3-step process every time you book a meeting: Show gratitude, send an invite with your company name first, and connect with them on LinkedIn. Use a pre-call checklist for discovery. Research everything you can about your buyer and show them you know them in the first 5 minutes of the call. Use “typically” language when prospects are hesitant to open up. By sharing common situations, it allows them to nail down their specific problem(s). Once you get to a problem, tell a story: “You make me think of a customer where XYZ was the problem, ABC is what we did, which led to 123 results”. This helps build trust and gets them to open up further. You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

October 20, 202622 min

LinkedIn Sales Navigator: How I Get Warm Intros Every Week

The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26: https://30mpc.com/course/social-selling-course Sam McKenna puts Nick to the test after five months of building 30MPC's new Social Selling Course together. They break down the LinkedIn Sales Navigator reports, warm referral strategies, and social inbound plays that help reps book more meetings without relying on cold outreach or posting content every day. 🤝 Warm Referrals: Use coworkers, customers, and former product users to get introductions into target accounts. 🔍 Social Inbound Engine: Set up Sales Navigator alerts to uncover job changes, new connections, and warm paths into accounts. 💬 Social Selling Myths: Why posting content is optional and how to engage prospects without sounding inauthentic. You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

October 15, 202611 min

#617: Three Steps to Use LinkedIn to Find More Prospects | Charlotte Johnson | 30MPC Hall of Fame

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Our Social Selling course is now live. Order it here: https://30mpc.com/course/social-selling-course 🎙️ ACTIONABLE TAKEAWAYS Use the spotlight filter to find some quick wins within the prospect list you’ve targeted using Sales Navigator Connect with lower-level employees on LinkedIn to create groundswell when trying to reach revenue leaders Use this messaging template for nurturing - Personalization → Challenge → Offering Value Add Maximize your companies’ internal connections to build your prospecting list by asking them to introduce you You’re one step closer to President’s Club!: 🔥 Charly’s LinkedIn Prospecting Guide: https://tactics.30mpc.com/charly-johnsons-linkedin-prospect-guide 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

October 13, 202616 min

#616: How I Use LinkedIn Sales Navigator to Find Warm Leads (Crash Course)

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Our Social Selling course is now live. Order it here: https://30mpc.com/course/social-selling-course Morgan Ingram breaks down how to use LinkedIn Sales Navigator to find warmer leads and book more meetings. Learn the filters, saved searches, and referral strategies he uses to uncover opportunities most reps overlook. 👀 Find warm leads: Identify profile viewers, company followers, and prospects who have posted in the last 30 days. 🔎 Stack your filters: Target decision-makers in new roles and use company growth signals to personalize your outreach. 🤝 Turn relationships into meetings: Save your searches, track past customers, and leverage job changes and referrals to build pipeline. You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

October 8, 202634 min

#615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame

Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass Want the full social selling playbook? Our Social Selling course is now live. Order it here: https://30mpc.com/course/social-selling-course Kade Hinkle breaks down a repeatable LinkedIn outbound system that turns cold prospects into warm conversations before you ever send the pitch. 📱Use video follow-ups instead of long text: Short, personalized videos cut through inbox noise and make your outreach feel human, leading to higher reply rates from senior buyers. 🤝Run the 30 connection rule daily: Sending 30 targeted connection requests per day builds pipeline, increases surface area for conversations, and keeps you top of mind through LinkedIn content. 🔥Warm prospects before pitching them: Engage with posts for 1–2 weeks to build familiarity so your eventual outreach feels earned instead of cold. 📥 Add value in every outbound message: Share specific ideas, signals, or use cases upfront so prospects get something useful even if they never take the meeting. You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube\

October 6, 202619 min

#614: How to Use LinkedIn Sales Navigator for Lead Generation

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Our Social Selling course is now live. Order it here: https://30mpc.com/course/social-selling-course Sam McKenna breaks down how to turn LinkedIn Sales Navigator into a system that continuously surfaces warm leads. Learn the alerts she uses to track job changes, new relationships, customer movement, and buying signals before your competitors catch them. 🔔 Build saved searches that alert you when warm prospects enter your territory 🤝 Track job changes, executive connections, customers, and past buyers for natural referral paths 👀 Turn profile views and other intent signals into conversations without sounding creepy or salesy You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

October 1, 202630 min

#613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame

Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass Want the full social selling playbook? Our Social Selling course is now live. Order it here: https://30mpc.com/course/social-selling-course Samantha McKenna, CEO of #samsales consulting, joins Nick and Armand to share strategies to get to power through multithreading and speed up deal cycles with parallel selling ACTIONABLE TAKEAWAYS: Schedule regular meetings with your champion to maintain deal momentum and reduce scheduling friction. Schedule multiple next steps simultaneously if they're not dependent on each other to accelerate the deal. Determine whether the prospect will present, ask, or inform the board about the purchase, and prepare accordingly. Ask your champion questions that they might not know, prompting them to involve higher-ups who can provide answers. You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

September 29, 202648 min

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide

Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong. 🎯 Build your kickoff around five goals instead of turning it into two days of nonstop training 🗓️ Structure general sessions, breakouts, QBRs, panels, and celebrations to keep reps engaged ⏰ Plan the venue, agenda, communications, rehearsals, and production months before kickoff. You’re one step closer to President’s Club!: ✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/blog/the-beast-30mpcs-ultimate-sko-planning-document 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

September 28, 202617 min

Introducing: The Warm Pipeline Machine (Social Selling Course)

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Our Social Selling course is now live. Order it here: https://30mpc.com/course/social-selling-course We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check out the course. The Social Selling Masterclass (LIVE EVENT): https://www.30mpc.com/episodes/the-social-selling-masterclass You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

September 24, 202632 min

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year. 🎯 Build your SKO theme around the business priority you want sellers remembering all year, not just the city or venue.⏱️ Treat every minute like it costs money by tightening sessions, changing formats, and protecting seller attention.🏆 Plan the follow-up before kickoff ends so the training, recognition, and energy actually carry into the field. ✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/blog/the-beast-30mpcs-ultimate-sko-planning-document 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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