24hr Production: A Brand Marketing Podcast

Hosted by Gary Chan

Business MarketingInterviews guests

Website RSS feed Instagram YouTube

Episodes

Latest episode

Apr 2026

Language

About the show

Welcome to our podcast, where we dive into the world of promotional products, brand marketing, and occasionally, digital marketing. Our hosts, Gary and Melissa, are two experienced industry professionals who are not afraid to discuss all the ins and outs of the promotional market. Together, they offer behind-the-scenes insights, tips and tricks, success stories, and even share failures. Join us as we explore everything related to the industry with their unique angles. Taking you on a journey into the world of brand marketing. Hosted on Acast. See acast.com/privacy for more information.

Listen to episodes

24 recent

April 25, 202638 min

How It All Started

This year, 2026, we proudly celebrate CREATIVE's 50th anniversary. To honour this milestone, Melissa and Gary are bringing together two senior Promotional Marketing Consultants, Lisa and Monica, to share compelling stories about their journey at CREATIVE. **This episode is dedicated to the founder of CREATIVE, Peter Kmech Sr., who, through his relentless effort, transformed his humble beginnings into a thriving business and established significant foundational precedents for the vast promotional product industry we know today. Hosted on Acast. See acast.com/privacy for more information.

February 24, 202633 min

We Are More ECO Than You Think

Promotional merchandising is frequently seen as one of the least environmentally friendly forms of marketing. But is this belief truly justified, or is it merely rooted in the idea that tangible products can be discarded and end up in landfills? Melissa and Gary are revisiting the topic of sustainability with data-driven studies to challenge this assumption. They will also explore the impact of the Extended Producer Responsibility Act on end-user products, packaging, product design, and manufacturing of promo merch in Canada. Hosted on Acast. See acast.com/privacy for more information.

November 25, 202534 min

All The Days that Matters (2026 edition)

Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the differences and similarities. With unique and unusual dates revealed that could ignite exciting promotions, this episode is not to be missed! Hosted on Acast. See acast.com/privacy for more information.

October 24, 202523 min

Timing Is Everything

November and December are among the busiest and most strategic months in the promotional products (brand merchandising) industry. During this time, several unique seasonal trends, deadlines, and opportunities arise that purchasers should pay close attention to. Melissa and Gary explain what typically occurs during these months and how it influences product selection decisions and the logistical flow of inventory. Hosted on Acast. See acast.com/privacy for more information.

September 24, 202536 min

Trend Talk with Matt Herod

Fall is upon us, and it’s the perfect moment to dive into the exciting world of promotional merchandise trends as we gear up for the holiday gifting season! In this episode, Melissa and Gary are joined by Matt, an experienced multi-line representative. Together, they explore the vital role that multi-line representatives play in the promotional products industry, expertly bridging the gap between suppliers and distributors. With a wealth of insights to share, they discuss not only current trends but also emerging ones that are poised to shape the future.Follow Matt Herod on social:Facebook: mattherodagenciesltdYouTube: @RedBeardPromoInstagram: mhaincWebsite: https://redbeardpromo.ca/ Hosted on Acast. See acast.com/privacy for more information.

July 24, 202529 min

Why Partner with a Promo Marketing Consultant?

In today’s world, a wealth of information is at our fingertips, empowering buyers to conduct their own research, explore a vast array of products online, and complete purchases with the aid of AI assistance. The question remains: will this trend continue? Melissa and Gary welcomed Lisa, CREATIVE's Senior Promotional Marketing Consultant, to explore the roles and benefits of partnering with a consultant for promotional marketing projects. Their discussion went beyond simply sourcing products, delving into the inspiring possibilities of creating, managing, supporting, optimizing, and customizing tailored promotional efforts. Hosted on Acast. See acast.com/privacy for more information.

June 24, 202530 min

How Much Do You Know About Web Development?

Your website is the heartbeat of your business, serving as the gateway to your brand story that potential customers can explore around the clock! So, have you ever wondered if your business website is truly thriving? Does it clearly convey what you stand for and what you offer? Join Melissa and Gary as they welcome Cale, a CREATIVE web developer, for a discussion about the world of website creation and development. They delve into essential topics such as the power of landing pages, the magic of SEO, the insights gained from analytics, and some game-changing tools that will elevate your website’s success. Get ready to transform your online presence! Hosted on Acast. See acast.com/privacy for more information.

May 24, 202520 min

How You Doing?

It’s hard to believe that three months have passed since their last conversation about the important trade policies between Canada and the United States. In this episode, Melissa and Gary share their experiences and insights on navigating the complexities of current trade policies, the challenging purchasing climate, the pressures of inflation, and the evolving business landscape. We hope their thoughts resonate with you and provide some comfort as we all navigate these changes together. Hosted on Acast. See acast.com/privacy for more information.

April 24, 202531 min

Evolution Promo Tech

The rapid evolution of technology presents a challenge in keeping up with the latest trends and innovations. In the promotional product industry, the ability to adapt is crucial for achieving market success. In a recent discussion, Melissa and Gary highlighted the shifting interests in various tech promotional products over time, moving from USB memory drives to more advanced solutions like NFC technology. They also shared anecdotes about different products they have encountered in their experiences. Hosted on Acast. See acast.com/privacy for more information.

March 25, 202526 min

How can Marketers help HR

There are two principal types of brands within an organization: the corporate brand and the employer brand. The marketing department is primarily tasked with managing corporate branding through outward communication. However, it is equally essential for this department to collaborate with the human resources department in developing and nurturing the employer brand. In this episode, Melissa and Gary will explore the importance of establishing a robust employer brand within an organization. Hosted on Acast. See acast.com/privacy for more information.