10 Min Marketing

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Oct 2025

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About the show

Leedr is a digital marketing agency that produces the 10 min marketing podcast. This podcast helps you navigate the confusing world of marketing by giving you bite-sized actionable marketing tools, tips, and strategies to help you with your marketing. Find the show notes at leedr.io website: www.thesweatshop.com.au music: www.bensound.com

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24 recent

October 19, 20256 min

Ep 109 - How to Retarget Potential Customers with Digital Ads Without Being Annoying

Ever had an ad follow you around the internet like an overly keen puppy? That’s retargeting — and when it’s done well, it’s pure marketing magic. In this episode, we unpack how to remind potential customers you exist without driving them up the wall. Learn how to time your ads, tailor your message, and stay helpful (not creepy). If you want your brand to be remembered for the right reasons, not blocked on sight — listen to the episode! Read More - https://www.leedr.io/post/how-to-retarget-potential-customers-with-digital-ads-without-being-annoying

October 19, 20256 min

Ep 108 - How AI Is Changing Digital Advertising for Small Businesses

Running ads used to feel like throwing darts in the dark — guess, test, hope. But not anymore. In this episode, we unpack how AI is rewriting the digital advertising playbook for small businesses. From smarter targeting to auto-generated ads and real-time optimisation, discover how clever tech is making campaigns faster, sharper and way more affordable. If you’ve ever wished your marketing could run itself (and actually work), this one’s for you — listen to the episode! Read More - https://www.leedr.io/post/how-ai-is-changing-digital-advertising-for-small-businesses

September 29, 20256 min

Ep 107 - Are Google Ads or Facebook Ads Better for Lead Generation

Trying to decide whether Google Ads or Facebook Ads will actually bring in leads (and not just clicks)? In this episode, we break down how Google lets you catch folks who are already searching (great when you need leads now) and how Facebook helps you reach people before they even know they need you (ideal for brand building and nurturing). We also share when to lean on one, when to use both, and how to test smartly. Listen to the episode to pick the right ad path for your business. Read More - https://www.leedr.io/post/are-google-ads-or-facebook-ads-better-for-lead-generation

September 18, 20257 min

Ep 106 - What Type of Digital Ads Perform Best in 2025-Trends and Insights

Want to know what kind of digital ads actually perform best in 2025 — no fluff, just what works? In this episode, we dive into the ad formats that are stealing the show (think short-videos, mobile-first verticals, carousel ads, and lead-form creatives), why retargeting and AI-generated variations are now must-haves, and how to stretch dollars while keeping things trendy. If you want ads that click, convert, and keep up with what people are actually watching, listen to the episode for all the juicy details. Read More - https://www.leedr.io/post/what-type-of-digital-ads-perform-best-in-2025-trends-and-insights

September 18, 20257 min

Ep 105 - DIY Digital Ads vs Hiring an Agency-Pros, Cons and Costs

Thinking about running your own digital ads vs hiring an agency — but can’t decide which way to go? In this episode, we break down the real pros, cons, and costs of both DIY ad management and bringing in the experts. You’ll learn when doing it yourself makes sense (low cost, lots of control, but more learning curve) — and when an agency can save you time, headaches, and maybe even money in the long run. If you’re a business owner trying to choose the best path for growth (and sanity), this will make that decision way easier. Listen to the episode to get all the insights. Read More - https://www.leedr.io/post/diy-digital-ads-vs-hiring-an-agency-pros-cons-and-costs

September 18, 20257 min

Ep 104 - How Long Does It Take for Digital Ads to Work-What to Expect

Want to know why your digital ads aren’t “working”… yet? In this episode, we unpack what to realistically expect when launching ads — from the early “learning phase” (impressions and clicks, few conversions) to the point where things take off. We’ll talk timelines (3-7 days, 1-3 weeks, 4+ weeks), what signs point to progress even before sales, and when to tweak vs. pause your campaigns. If you’re launching ads (or planning to), this will help you stay patient, spot wins early, and avoid costly mistakes. Listen to the episode to get the full breakdown. Read More - https://www.leedr.io/post/how-long-does-it-take-for-digital-ads-to-work-what-to-expect

August 28, 20256 min

Ep 103 - The Easiest Way to Run Digital Ads Without Being an Expert

Think running digital ads is only for tech-savvy pros? Spoiler: it’s not. In this episode, we’ll walk you through the simplest way to launch ads that actually work — without the jargon, overwhelm, or need for expert status. If you’re ready to make ads feel easy (and effective), listen to the episode! Read More - https://www.leedr.io/post/the-easiest-way-to-run-digital-ads-without-being-an-expert

August 28, 20256 min

Ep 102 - How to Create a Successful Ad Campaign Without Hiring an Agency

Think successful ad campaigns need pricey agencies? Not anymore! This episode breaks down how to set clear goals, pick the right platform, and craft ads that actually work — all on a budget. Get ready to DIY your way to ad success — listen to the episode! Read More - https://www.leedr.io/post/how-to-create-a-successful-ad-campaign-without-hiring-an-agency

August 23, 20257 min

Ep 101 - Facebook Ads vs Instagram Ads - Where Should You Invest Your Budget

Not sure whether to put your ad budget behind Facebook or Instagram? Let’s break it down: Facebook’s your go-to if you’re after local leads, bookings, or value older audiences with hefty text and precise retargeting—plus, it tends to deliver clicks at a lower cost. Instagram, on the other hand, thrives on eye-catching visuals, short-form video magic, and buzz-worthy engagement—perfect if you're targeting younger, mobile-first audiences and building brand vibes with Reels or Stories. Want the best of both worlds? Meta Ads Manager has you covered—you can launch one campaign across both, then shift focus based on what actually works. Tune into the episode to pick the right platform for your creative, your audience, and your goals—and get the most bang for your ad buck. Listen to the episode now! Read More - https://www.leedr.io/post/facebook-ads-vs-instagram-ads-where-should-you-invest-your-budget

August 22, 20257 min

Ep 100 - How Do Google Ads Work - A Simple Guide for Small Businesses

Dive into our latest episode for a playful yet enlightening breakdown of how Google Ads can give small businesses a powerful boost—without breaking the bank. We’ll unpack the magic behind ad auctions, show you how targeting—like keywords, quality score, and budgets—puts your brand in front of customers at the perfect moment, and highlight why setting clear goals and tracking conversions could mean big returns on even modest investments. Think of it as your go-to guide for making every click count—and helping your business thrive. Hit play and let’s get your ads working smarter, not harder! Listen to the episode now. Read More - https://www.leedr.io/post/how-do-google-ads-work-a-simple-guide-for-small-businesses