1,000 Routes with Nick Bennett

Hiba Amin is a fractional marketer and content consultant who helps startups craft impactful, scalable content strategies. In this episode, Hiba shares her path to solopreneurship, including the burnout that led her to rethink her career and the serendipitous events that helped her land her first clients. She dives into her approach to building strong content foundations (her “Shrek” analogy for using AI in marketing is unforgettable), navigating the emotional challenges of remote consulting, and why community and collaboration are key to sustaining solopreneurship.(00:00) Intro(02:33) Burnout and the leap into consulting(06:37) Finding clients through referrals and trust(09:48) Navigating seasonal demand and setting boundaries(16:16) Embracing growth: building scalable content(21:32) The Shrek analogy: AI and content creation(29:28) Building impactful content for managers(37:10) Balancing creative freedom with client needs(39:34) Tackling loneliness in remote consulting(42:00) Collaborative opportunities and community building--Follow Hiba on LinkedIn: https://www.linkedin.com/in/hibaamin/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Chris Dubois is the creator of the Dynamic Agency Operating System and a consultant who helps agencies go to market with clarity and focus.In this episode, Chris shares his journey from the military to marketing, leading an agency as CEO, and eventually building his own solopreneur consulting business. Chris opens up about the pivotal moments that shaped his career, including a health crisis that forced him to rethink his priorities and inspired his mission to help others design businesses that fit their lives.(00:00) Intro  (02:19) Journey to becoming a CEO  (03:31) The turning point from CEO to coach  (05:25) Building a coaching business  (10:45) The importance of relationships and expertise  (28:13) Unexpected help and new beginnings  (28:37) The power of asking and positive-sum games  (29:38) Embracing teamwork and turning points  (31:34) Therapy wins and self-realization  (34:56) Building the future and final thoughts  --Follow Chris on LinkedIn: https://www.linkedin.com/in/christopherrdubois/The Dynamic Agency OS: https://dynamicagencyos.com/Agency Job Hub: https://www.agencyjobhub.com/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Erica Schneider is a content strategist, editor, and entrepreneur who has built a thriving solopreneur career by embracing vulnerability and authenticity in her writing.In this episode, Erica discusses her journey from ghostwriting to building her own voice and audience. She shares insights on creating engaging content, leveraging social platforms, and navigating the highs and lows of solopreneurship. Erica delves into the importance of building trust through transparency, the challenges of balancing multiple income streams, and how to create value for your audience, even when starting small.(00:00) Intro(03:15) Erica’s start in content marketing(08:10) Finding your personal voice after ghostwriting(13:22) The power of vulnerability in content(18:40) Launching courses and experimenting with offers(24:50) Lessons learned from business partnerships(31:05) Overcoming anxiety while building in public(37:10) Why no one truly “has it all figured out”(42:20) Erica’s plans for consulting and evergreen offers--Follow Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Anna Furmanov is the founder of Furmanov Marketing Consulting, a strategy firm focused on helping startups and growth companies leverage deep customer insights to drive their positioning and messaging.In this episode, Anna shares her unconventional path from B2C to B2B marketing and her eventual leap into solopreneurship. She talks about how her background in consumer insights shaped her unique approach, the challenges of transitioning into tech startups, and the pivotal moment that led her to start her own business. Anna discusses the art of uncovering meaningful customer insights, building a compelling problem story, and the importance of proof in business conversations. (00:00) Intro(03:13) From B2C to B2B marketing(07:48) The leap into solopreneurship(13:09) Landing her first client(16:23) The power of customer insights(19:04) Challenges in voice of customer research(24:45) Balancing work and personal life(28:47) Adapting to market shifts in 2024(32:04) Narrowing focus for better positioning(35:21) Turning perspectives into sales momentum(41:54) Anna’s future goals and reflections--Follow Anna on LinkedIn: https://www.linkedin.com/in/annafurmanov/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Chris Bogue is a video coach and entrepreneur who transformed his skills in comedy and storytelling into a successful business.In this episode, Chris shares his journey from corporate sales to teaching solopreneurs and teams how to leverage the power of video. He discusses the process of finding a niche, creating an impactful course, and using humor to make his content accessible and memorable. Chris dives into why video remains a critical tool for B2B sales, how to craft content that truly connects, and the importance of uncovering your “unfair advantage.” He also opens up about the challenges of solopreneurship, offering valuable lessons on persistence, creativity, and the power of a strong support network.(00:00) Intro(03:07) Why use video for sales(08:07) How Chris defined his target market(13:32) The “Uber” test for video content(17:11) Pros and cons of selling courses(24:33) How Chris differentiates himself through comedy(27:50) Why video works for sales(29:56) The moment Chris knew solopreneurship will work(31:20) The power of creativity in marketing(36:56) Comedy and satire as a brand identity(42:54) How to prep yourself before going solo--Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-bogue/Get “The Complete Guide To Selling on Video” here: https://christopherbogue.com/courses/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Joe Daniels is the founder of LEFTFIELD, a consultancy that helps businesses in crowded markets stand out through strategic positioning, branding, and messaging. In this episode, Joe shares his journey from agency work to running his own consultancy. He shares lessons on niching down, productizing services, and navigating the early challenges of building a personal brand. Joe opens up about his decision to rebrand his business, the concept of “Problem Access Fit,” and how embracing the path of least resistance can lead to sustainable growth. He also talks about the mental shifts required to experiment freely and the importance of staying focused on value creation.(00:00) Intro(01:15) Founding LEFTFIELD and focusing on differentiation(04:10) Transitioning from SaaS to freelancers and solopreneurs(09:14) Overcoming the false niche trap(12:48) Why helping solopreneurs is more fulfilling(18:54) Building a network and finding early clients(23:32) The evolution of productized services and pricing(30:07) Balancing strategy and execution for maximum impact(36:11) Embracing growth and overcoming doubts--Follow Joe on LinkedIn: https://www.linkedin.com/in/uptojoegood/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Tas Bober is the founder of Delphinium, a niche digital marketing consultancy specializing in paid ads landing pages for growth-stage B2B SaaS.In this episode, Tas shares her journey from being an in-house marketer to carving out her niche in landing page optimization. She talks about the challenges of niching down, the power of leveraging a unique personal brand, and how her “Scroll Lab” business evolved to serve high-performing SaaS teams. Tas reveals insights into creating scalable processes, the role of mentors like Anthony Pierri in her success, and how she balances work and family while optimizing for freedom and fulfillment.(00:00) Intro(02:17) The journey to specialization(04:55) The power of niching down(07:08) Building a personal brand(12:47) The value of outsourcing(15:26) The evolution of a productized service(30:16) Effective workshops and initial research(35:34) Expanding capacity and work-life balance(39:26) Work smarter, not harder(45:27) Why timing matters--Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Kaylee Edmondson founded DemandLoops, a consultancy that helps B2B SaaS companies build sustainable growth through strategic demand generation.Kaylee shares her transition from in-house roles to solopreneurship, explaining how DemandLoops empowers clients to create lasting growth systems. She discusses the challenges of going solo, the importance of diversifying income streams, and the role of a strong network. Kaylee also shares tips on shifting from corporate roles, building efficient systems, and aligning services with long-term goals.(00:00) Intro  (01:53) Transitioning from tech to solopreneurship (06:51) Changing perspective about job security  (09:57) Building confidence to take the leap  (19:26) Crafting your own unique career path  (24:10) Selling your services as a solopreneur  (28:53) Iterating service offerings(31:28) Interim gigs and multiple revenue streams  (34:24) Importance of building an engaged audience  (37:36) Understanding demand loops and creating impact  (50:18) Using 'red light, green light' to assess progress  (55:22) Future aspirations and community building  --Follow Kaylee on LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Jimmy Daly is the co-founder of Superpath, a platform and community designed for content marketers seeking to grow their careers and enhance their professional skills.In this episode, Jimmy shares his journey from leading at Animalz to building Superpath, a community-first business that serves as a career hub for thousands of content marketers. He opens up about the challenges of leaving a steady role, securing investment for a solopreneur venture, and navigating the ups and downs of growing a business of one. He explains how he transitioned a free Slack group into a profitable paid membership model, why he believes long-term thinking is a competitive advantage, and how he handles the emotional and professional hurdles of solopreneurship.(00:00) Intro(05:21) Funding and investment decisions(08:17) Monetizing SuperPath(14:37) The importance of community and support(24:10) Building meaningful relationships(26:24) Acquiring customers and growth strategies(28:37) Community engagement and insights(32:17) Pricing strategies and customer commitment--Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Anthony Pierri is the co-founder of Fletch, a consultancy helping B2B SaaS companies nail their messaging and positioning.In this episode, Anthony shares how he and his co-founder carved out a place in the market for themselves by focusing on one key deliverable: rewriting homepages. He talks about the lessons they learned about niching down, productizing services, and leveraging platforms like LinkedIn to grow their business organically. Anthony opens up about their iterative content strategy, why niching isn’t limiting, and how solopreneurs can streamline their services to grow sustainably without burnout.(00:00) Intro(10:15) The journey to FletchPMM(23:27) The importance of branding and positioning(27:34) Advocating for basic marketing principles(29:50) Slack vs. Teams(30:33) The myth of market saturation(33:46) The power of niching down(36:30) Repeatable processes and limiting scope(40:26) Pricing strategies and growth(43:46) Sharing expertise publicly--Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/