Checkout Summit in Sicily: Bringing the WooCommerce Community Back with Rodolfo Melogli
In this episode of Within WordPress, I sit down with Rodolfo Melogli to talk about his path from growing Business Bloomer into one of the best-known WooCommerce resources to now launching Checkout Summit, a dedicated in-person WooCommerce conference in Palermo, Sicily, on April 23–24, 2026 After years without a WooCommerce-focused event since WooConf 2017, Checkout Summit feels like a big moment. Rodolfo explains why now is the right time, how AI has changed content-led growth, and why he is betting on something far more human: personal brand, real relationships, and community. We dig into the thinking behind the event, from its intentionally small size of just 150 attendees to the 12 carefully selected WooCommerce talks, practical breakout sessions, and all-inclusive format designed to keep people together and conversations flowing. The goal is simple: less conference chaos, more meaningful connections, better conversations, and real business outcomes. If you care about WooCommerce, events, community, and where growth is heading next, this episode is for you. There are still some tickets left at checkoutsummit.com. 00:00 Podcast Welcome Guest00:54 WooCommerce Origins 201101:42 Choosing Ecommerce Platforms02:50 From Rome To Ireland04:05 Life In Sicily Food Heat06:12 Roman Identity Accents07:37 International Clients Only11:14 Italy Business Reality14:57 WooCommerce Fork Story15:55 Why WooCommerce Clicked18:24 Blog Snippets Take Off20:08 AI Changes Content Game22:50 Viral Tech Fix Post24:07 Why Sicily Summit25:28 WooCommerce Events Gap27:05 Small Conference Vibe32:35 Building In Public36:39 Unique Event Format43:00 Tickets And Timing45:01 Speaker Selection Strategy49:21 Wrap Up And Links Chapters (00:00:00) - WooCommerce Guru(00:02:49) - Wonders of the World(00:06:11) - Do Italians Have A Roman Accent?(00:07:37) - Is it time to start doing business locally in Sicily?(00:13:43) - WooCommerce vs. Woocommerce: How Did You Choose(00:20:39) - How to Make a Living on WordPress for 12 Years(00:23:52) - WooCommerce: Bringing Human Connections back(00:33:15) - Posting on Medium(00:35:23) - Ideas for a Word Camp(00:36:11) - What's the Conference's PRIDE?(00:43:13) - Tickets still available for the Summer Games(00:45:01) - WooCommerce Conference






