WhiteRock Trailside Talk

Hosted by WhiteRock

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Sep 2025

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About the show

Join us on the trail to CRM success with Trailside Talk. We’ll shine a light on organizations utilizing Salesforce in powerful ways to better serve customers and dig into their stories.

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10 recent

September 16, 2025Episode 1029 min

Tech-Enabled Growth: Justin Chavarria on CSSI’s Digital Shift

In this episode of Trailside Talk, Justin Chavarria, Vice President of IT at CSSI, joins us to discuss how the company is embracing a digital shift to scale more efficiently and serve tax consulting customers with greater precision. From modernizing internal systems to applying AI where it counts, Justin shares what it takes to evolve a high-performing organization into a tech-enabled one—without losing sight of the people behind the process. Whether you're leading change in IT, operations, or customer service, this conversation offers practical insight into building smarter systems that support growth. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: - https://www.cssiservices.com - https://www.linkedin.com/in/justinchavarria Ways to tune in: - Spotify: https://open.spotify.com/episode/0d8RtVTyZD2WhxuZr8KsJz?si=6-aV35-gQ1mDUdjHu8Df2A - Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840?i=1000727106072 - YouTube: https://youtu.be/rvGhVnVw5NE Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-10

April 1, 2025Episode 926 min

Creating Connections & Cultivating Knowledge with Christina Karnatz, Director of Development for the Fayetteville Public Library Foundation

Christina Karnatz discusses how the Fayetteville Public Library is expanding access to knowledge and strengthening community connections. From the success of FPL on Wheels to the impact of the library’s recent expansion, Christina shares how philanthropy and innovation are shaping the future of the library. Plus, she offers insights on managing change, building relationships, and leveraging technology to enhance donor engagement. Tune in for an inspiring conversation about the power of connection and knowledge. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: https://www.faylib.org/ https://secure.givelively.org/event/fayetteville-public-library-foundation/reading-the-greens-2025 https://www.faylib.org/event/13148276 Ways to tune in: Spotify: https://open.spotify.com/episode/2B1lVxGBg3KeZUr1UoZQaQ Apple Podcasts: https://podcasts.apple.com/us/podcast/creating-connections-cultivating-knowledge-with/id1740171840?i=1000701783516 YouTube: https://youtu.be/ANFq4qTM3f0 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-9

March 26, 2025Episode 829 min

Stewardship in Action with Rev. Wayne Clark, President & CEO of The Methodist Foundation for Arkansas

Reverend Wayne Clark shares his inspiring journey to leading The Methodist Foundation for Arkansas, a mission-driven organization dedicated to making a difference in the lives of others. Learn how the Foundation supports communities through grants, scholarships, and innovative initiatives — and how they have enhanced their operations and outreach with technology. Tune in for insights on leadership, stewardship, and driving positive change. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their community. Be sure to subscribe so that you never miss an episode! Links: https://www.methodistfoundationar.org Ways to tune in: -Spotify: https://open.spotify.com/episode/1IhukWfNlrnaYgEX6aO5P0?si=EVyqH_SERUmQYpKKkWH8XQ -Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840?i=1000700920077 -YouTube: https://youtu.be/slMZZ_31SpU?feature=shared Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-8

December 10, 2024Episode 750 min

Scaling Sales and Building Trust with Michael Griego, President & Founder of MXL Partners

Michael Griego shares his journey from door-to-door sales to founding MXL Partners, a sales effectiveness training and consulting firm. He discusses the challenges of building a business during the dot-com bubble and how his work with private equity firms has shaped his approach to sales strategies. Michael also reflects on his faith-based initiative, Biblical Viewpoint, and how his experiences have influenced his mentoring and leadership. Tune in for insights on sales, leadership, and living with purpose. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: https://mxlpartners.com/ Ways to tune in: -Spotify: https://open.spotify.com/episode/0vCH7tsJkHmbSTgXNLYMOK?si=Uy7sT2N6SCiSG-8WeXHYMg -Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-sales-and-building-trust-with-michael/id1740171840?i=1000679929863 -YouTube: https://youtu.be/lQw2f5pisM0 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-7

August 29, 2024Episode 622 min

Advancing a Career in Salesforce with Ramon Vingochea, Salesforce Software Engineer for WhiteRock

Ramon shares his key learnings, challenges and triumphs of his journey from a sales role to a Salesforce Software Engineer at WhiteRock. Learn how Ramon leveraged his passion for Salesforce to make a bold career move and gain actionable advice on how to start and grow a career in Salesforce. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: - https://rockyourcrm.com - https://www.linkedin.com/in/ramon-vingochea-415a291b4/ - https://www.linkedin.com/company/white-rock-technologies Ways to tune in: - YouTube: https://www.youtube.com/watch?v=yHilF6Hb90g - Spotify: https://open.spotify.com/episode/2cvCCuI09ITtbkjZcL32rP?si=ea9f8254aafd4708 - Apple Podcasts: https://podcasts.apple.com/us/podcast/advancing-a-career-in-salesforce-with-ramon/id1740171840?i=1000667202414 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-6

August 19, 2024Episode 129 min

Elevating Sales Effectiveness with Simon Boyce, Chief Revenue Officer of SEAM Group

Learn about SEAM Group's journey of growth and efficiency. Simon Boyce, Chief Revenue Officer of SEAM Group shares the strategies behind SEAM Group's success, including optimizing sales processes, enhancing productivity, and fostering a culture of continuous improvement. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: -LinkedIn: https://www.linkedin.com/in/boycesimon/ Ways to tune in: -Spotify: https://open.spotify.com/show/1J5WXCGpr0bMWCLvjaHwMi -Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840 -YouTube: https://youtu.be/AGJhrdMENMA Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-1

June 14, 2024Episode 535 min

Strategies for Market Leadership with Ryan Hellmers, Director of Finance for StenTech

Discover how StenTech navigates industry challenges and drives growth. In this episode, Ryan Hellmers discusses StenTech’s approach to leadership, strategic collaborations, and the financial strategies and operational optimizations that contribute to StenTech's ongoing success. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: - https://www.stentech.com/ - https://www.linkedin.com/company/stentech-inc/ - https://www.instagram.com/stentechinc/ Ways to tune in: -Spotify: https://open.spotify.com/episode/1BlViiuhRoYXX234hJkWyy?si=7y4Qm58JTcKOC323CX-H9A -Apple Podcasts: https://podcasts.apple.com/us/podcast/strategies-for-market-leadership-with-ryan-hellmers/id1740171840?i=1000659059922 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-5

May 24, 2024Episode 430 min

Empowering Community Banks with Ben France, Director of Business Development of Smiley Technologies

Gain insight into banking software and Smiley's unique approach to serving community banks with Ben France. From Smiley's relationship-first approach to the company's role as a trusted advisor, learn how Smiley serves and empowers community banks with their unique solutions. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: -LinkedIn: https://www.linkedin.com/company/smiley-technologies/ -LinkedIn: https://www.linkedin.com/in/bfrance/ Ways to tune in: -Spotify: https://open.spotify.com/episode/5vpJIeueDR8popgVEyUut0 -Apple Podcasts: https://podcasts.apple.com/us/podcast/empowering-community-banks-with-ben-france-director/id1740171840?i=1000656663764 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-4

May 6, 2024Episode 330 min

Navigating Tech Transformation with Igor Bondarenko, Chief Technology Officer of SEAM Group

Today’s guest shares about the pivotal role that technology plays in business transformation. Hear from Igor Bondarenko, Chief Technology Officer of SEAM Group, about how SEAM Group is shaping the future of the facility management industry and enhancing customer experiences through innovation. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: -LinkedIn: https://www.linkedin.com/company/seamgroup/ https://www.linkedin.com/in/igbondarenko/ Ways to tune in: -Spotify: https://open.spotify.com/episode/6ujctlSMkMAE8PiyRszthm -Apple Podcasts: https://podcasts.apple.com/us/podcast/navigating-tech-transformation-with-igor-bondarenko/id1740171840?i=1000654681604 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-3

April 9, 2024Episode 232 min

Fostering Sales Team Success with Pete Todd, President of Veltiosi Advisors

Join us for a conversation with Pete Todd, President of Veltiosi Advisors. Gain valuable insights into fostering business success, managing change, and building effective sales processes from Pete's wealth of experience. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: -Veltiosi Advisors: https://veltiosiadvisors.com/ Ways to tune in: -Spotify: https://open.spotify.com/show/1J5WXCGpr0bMWCLvjaHwMi -Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-2