UX Research Geeks

Hosted by UXtweak

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Jun 2026

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About the show

UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com

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June 11, 2026Episode 7328 min

UX design vs UX research: Where do we draw the line? | Anfisa Bogomolova | #73

Anfisa Bogomolova, a product designer and the host of Honest UX Talks, reflects on how AI is dissolving the boundaries between UX design and UX research. She explains how role expectations are shifting and what role she expects UX researchers to play in the future. She also muses on the form of future collaboration between UX research and design roles and gives wonderful advice for junior UX folks. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/anfisa-bogomolova-ux-design-vs-ux-researchEpisode highlights00:01:42 - Meet Anfisa 00:03:47 - Where is the line between UX design and UX research?00:06:48 - What Anfisa values most in collaboration with researchers00:09:29 - Getting a second perspective to reset your mindset00:12:16 - The ideal cooperation 00:15:12 - Do UX researchers make good PMs? 00:16:21 - What should you learn from UX researchers? 00:18:45 - Radical curiosity 00:24:10 - Should UX designers do research? 00:26:08 - Final advice from AnfisaAbout our guest Anfisa is a Senior Product Designer with 14h of experience, a host of the Honest UX Talks podcast, and the founder of IntoUX.design, a community for designers who want to stand out on the market and land dream job.👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

May 14, 2026Episode 7137 min

Designing AI products | Vitaly Friedman | #72

Vitaly, the UX lead with the European Parliament and co-founder of Smashing Magazine, reflects on the messy reality of designing AI products and why UX matters more than ever in the age of artificial intelligence and AI agents. He also explores how and why many companies rush into implementing AI without addressing issues in their processes and systems and discusses the importance of trust, transparency, and guidance in designing AI products. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/vitaly-friedman-designing-ai-productsEpisode highlights00:01:56 - The confusing reality of 2026 00:03:54 - What are we doing with AI? 00:06:28 - Prompting and user experience00:09:56 - AI is the next Internet00:13:52 - Current state of AI 00:17:57 - The main problem with designing AI products 00:23:44 - How AI amplifies structural and data issues 00:31:12 - Final advice from Vitaly About our guest Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.Vitaly is the author, co-author and editor of Smashing Books , and a curator of Smashing Conferences. He is the UX lead with the European Parliament and Smashing Magazine and front-end/UX consultant in Europe and abroad, working with large and small companies and organizations like Haufe-Lexware, Axel-Springer and others.He also runs Measure UX and Smart Interface Design Patterns, friendly video courses on UX and design patterns, along with a live UX training for passionate UX and product designers.👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

April 24, 2026Episode 7134 min

AI in UX research: What really changed since 2023? [UXtweak report findings] | Tadeas Adamjak | #71

This special episode is based on a webinar recording with Tadeas Adamjak, Head of Growth at UXtweak, where he shared the main findings from our AI in UX Research Revisited report. He talked about how stances on AI in our field have evolved in light of everyone’s deeper experiences with AI models, what common issues and concerns professionals have with the technology, and what the best use cases for AI in 2026 are. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Read the full report at:https://blog.uxtweak.com/ai-in-ux-research-revisited/ Episode highlights00:00:00 - Introducing the "AI in UX Research Revisited" report 00:04:00 - 2023 results 00:05:55 - 2023 vs 2025 answers00:10:40 - How UX researcher experts are using AI00:14:15 - Applying the human-AI workflow 00:16:25 - Major problems with AI00:20:43 - The risk of UX theater00:24:49 - How to showcase the value of human research to stakeholders00:29:11 - Synthetic participants 00:30:46 - The future of UX research About our guest Tadeas Adamjak is a CX/UX consultant and Head of Growth at UXtweak, a UX research platform that supports hundreds of research, product, and design teams worldwide. He is also one of the team members behind industry initiatives, including the 'Dealing with Resistance to UX Research' report, 'AI in UX Research' report, and Research Recruities: Award for the Best Recruiting Stories.🔎 Where to follow Tadeas LinkedIn: https://www.linkedin.com/in/tadeas-adamjak/ 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to Follow UXtweak:LinkedIn - https://www.linkedin.com/company/uxtweak/Instagram - https://www.instagram.com/uxtweak/YouTube - https://www.youtube.com/@uxtweakFacebook - https://www.facebook.com/uxtweak/Twitter - https://twitter.com/UXtweak

April 7, 2026Episode 7035 min

Contextual research renaissance in AI era | Leisa Reichelt | #70

Leisa, former Head of Research and Insights at Atlassian, reflects on how AI is changing the UX research industry. She discusses how vibe-coding helps shift from traditional project sequencing to faster, more iterative build-measure-learn cycles and how that impacts the role of UX research in organisations. Leisa expounds on her positive attitude towards AI, saying that the unique value of researchers will shift toward filling the "judgment gap" with deep, longitudinal human observation that machines simply cannot replicate.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/leisa-reichelt-contextual-research-renaissance-in-ai-eraEpisode highlights00:01:47 - About Leisa00:04:24 - Working in the UK government00:07:39 - Research at Atlassian00:09:56 - AI is the next Internet00:14:18 - Sequencing in research is fading00:20:01 - Role of UX researchers in 202600:24:12 - Maintaining UX research quality with AI00:31:20 - Final thoughts About our guest Leisa Reichelt has spent two decades helping governments and organisations figure out what people actually need - and why that's so much harder than it sounds.As Head of Research and Insights at the UK's Government Digital Service, she helped reshape how we think about user research for public services. Most recently, she led research at Atlassian. These days, she's a walking mid-2020's cliché - offering coaching for impactful research, getting hands-on vibecoding niche app ideas, and studying and making podcasts.Leisa has particular obsessions with why well-intentioned systems so reliably make life harder for the people they're meant to serve and what the advance of AI means for UX Research.👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

March 9, 2026Episode 6925 min

Unspoken dangers of technology | Anne Njoroge | #69

Anne, an African-based UX researcher, talks about her transition from teaching into the tech scene, reflecting on how her focus on the well-being of individuals led her to UX research. She explores the silent harms of technology and how products are often designed to be addictive. She also offers UX researchers a valuable perspective on balancing business strategy with the responsibility of protecting users’ mental health.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/anne-njoroge-unspoken-dangers-of-technologyEpisode highlights00:01:09 - About Anne 00:05:57 - Being an African-centered designer 00:07:51 - Technology is never neutral 00:13:18 - Tech and education 00:15:43 - Silent harms of technology 00:19:19 - Arming the users with the right information00:22:43 - Using technology to achieve goals 00:23:50 - Final thoughts About our guest Anne is a UX designer with a background in training, design, and business development in technology. She enjoys using research, storytelling, and thoughtful design to make complex systems easier to understand, especially in emerging and decentralized technologies where education and empathy really matter.👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX. About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

February 10, 2026Episode 6825 min

Gender and user experience: Improving UX for everyone | Danielle Jernberg | #68

Danielle, a UX researcher at MasterCard, talks about the intersection of gender and user experience. She explains how users differ on 5 dimensions and how the differences in cognitive styles and problem-solving influence user interactions with products. Danielle also shares how she applies the GenderMag framework and inclusive research practices to improve the product experience for all user groups in FinTech. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/danielle-jernberg-improve-user-experience-for-everyoneEpisode highlights00:01:41 - About Danielle 00:03:19 - Danielle’s journey into FinTech as a UX researcher00:05:15 - What is the GernderMag framework? 00:11:51 - Applying the GenderMag framework in FinTech 00:14:23 - GenderMag and gender biases00:17:09 - How can applying GenderMag improve UX for everyone? 00:19:47 - Specifics of working in FinTech in Sweden 00:21:36 - Avoiding the wealth gap About our guest Danielle Jernberg is a Research Manager at Mastercard with nearly a decade of experience across digital product, UX, and user research. With a background in Psychology and Human–Computer Interaction, she has worked across fintech, finance, e-commerce, and consultancy, spanning leadership roles in digital product, technology commercialisation, and research. Danielle specialises in turning complex qualitative and quantitative insights into clear strategic direction, partnering closely with product and design teams to champion evidence-based, human-centred decision-making at scale.👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

January 16, 2026Episode 6730 min

Navigating UX leadership | Glauco Cavalheiro | #67

Glauco, the Research Lead at N26, reflects on his transition from an individual contributor to a UX research leader and the mindset shifts that come with scaling impact through others. He discusses why deep, insightful research is no longer enough on its own, and why today’s researchers must balance slow, foundational work with fast, highly actionable outputs. Glauco also explores how AI can support UX leadership and how context, strategy, and personal research philosophy help shape strong, modern research teams.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/glauco-cavalheiro-navigating-ux-leadershipEpisode highlights00:01:51 - About Glauco 00:03:12 - Glauco’s journey to UX leadership 00:06:06 - Challenges of becoming a good UX leader 00:10:14 - Leading a research team at N26 00:16:00 - Fast vs slow track in UX research 00:21:41 - AI and UX leadership About our guest Glauco Cavalheiro is a user research manager at N26, where he leads an amazing team uncovering insights that shape the future of digital banking. Trained in applied social sciences, he brings a deep curiosity about human behaviour and attitudes to the world of product strategy. With 11 years of experience transitioning from individual contributor to research leader, Glauco is passionate about the craft of research - and building impactful research practices in fast-paced environments.👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

December 9, 2025Episode 6632 min

Unbiased research is a myth | SL Rao | #66

👉 AI in UX research report: https://blog.uxtweak.com/ai-in-ux-research-revisited/SL Rao (she/them) unpack why bias is unavoidable in research and why the idea of complete objectivity is largely a myth. Drawing on examples from education, public policy, and systems design, SL explain how bias shows up in who we recruit, how we interpret data, and how solutions often reinforce existing power structures. SL also explains how to help communities to conduct their own research through participatory approaches and power-sharing. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/sl-rao-bias-in-researchEpisode highlights00:01:40 - About SL 00:04:08 - Why is all research biased?00:07:23 - Examples of how people bring bias into research 00:11:32 - Is some research better than none? 00:16:49 - Recruitment and empowering communities 00:22:59 - Giving away the power 00:29:46 - Final advice About our guest SL Rao (She/They) is a strategist who co-creates new futures in education, health and climate through design inspired system transformation. They bring a system-oriented, equity-centered approach to their work and to how they build, nurture, and grow teams and organizations. They are curious, and driven by the need to find solutions to seemingly intractable problems.👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

November 19, 2025Episode 6528 min

Why do user personas fail? And what to use instead | Jennifer Blatz | #65

Jen, a UX researcher at BECU and creator of BlatzChatz, discusses why traditional user personas fail to serve teams. She explains how her frustration with personas drove her to create her own framework - Scenario Alignment Canvas (SAC). She also shares how this method facilitates productive discussions, surfaces assumptions, and helps prioritize research opportunities, ultimately leading to more user-centric and effective design solutions.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/jennifer-blatz-why-user-personas-failEpisode highlights00:01:14 - About Jen 00:02:27 - Jen’s journey to UX research 00:05:26 - Why user personas fail00:09:26 - How many teams struggle to use personas00:13:00 - Jen’s Scenario Alignment Canvas 00:18:18 - Running a Scenario Alignment Workshop00:20:40 - Jen’s tips on running a UX workshop 00:25:16 - Final advice About our guest Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, progressed to UX design, and finally landed in UX research and strategy. She has worked in a number of fields, including finance, mortgage, cloud storage, security, and pet health.Jen loves being active in the UX community and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX International conferences. She spends her free time interviewing UX pros and creating videos for her YouTube channel called BlatzChatz.🔎 Where to follow Jen LinkedIn👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter

October 20, 2025Episode 6431 min

Recycling research | Jake Burghardt | #64

Jake Burghardt, author of "Stop Wasting Research," discusses how organizations leave valuable insights unused from past studies and explains how this happens due to poor preparation, lack of accountability, and weak integration into planning. He emphasizes that activating existing research requires active knowledge management beyond just repositories, and offers practical ways researchers can extend their impact by prioritizing insights across studies and making past research accessible during planning cycles.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/jake-burghardt-recycling-researchEpisode highlights00:01:38 - About Jake 00:05:13 - How we waste research 00:07:45 - Why we forget about research findings 00:12:30 - Research acceptance in teams 00:17:25 - Promoting research for decision-making 00:22:08 - Research and knowledge management 00:27:14 - Final thoughtsAbout our guest Jake BurghardtJake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that almost every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems.Jake helps organizations drive product value, outcomes, and quality by:- Extracting more impact from existing research assets- Achieving a useful mix of new research in collaborative communities of practice- Integrating insights into crucial product decisionsJake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon’s Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including “new space” engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading.🔎 Where to follow JakeLinkedIn👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter