
The Future of Sports Careers: From the NFL Fan Experience to Data Analytics
In this episode of “This Is Purdue,” we’re talking to Stephanie Pemberton (BA communication ’05), senior vice president of marketing for the Indianapolis Colts. For over 20 years, Stephanie has worked in multiple marketing and community relations roles within the Colts organization. As a proud Purdue alumna and marketing executive in the NFL, she has key insights into the future of sports careers and how students can break into the industry through its many diverse pathways. The Indiana native and sports marketing leader joins host Kate Young for an exciting interview from the Indiana Farm Bureau Football Center — near Purdue’s Indianapolis campus — to celebrate Purdue’s powerful new partnership launch with the Colts! In this episode, you will: Learn more about how the sports industry has evolved in the past few decades and what careers are the most in demand, including areas like fan experience, sports performance and data analytics. Find out what skills and experiences students need to gain if they want to land careers with professional sports organizations like the Colts, and what qualities set successful candidates apart. Hear how rapidly evolving technology like AI is being integrated into the Colts organization — and the NFL at large. Discover more about Stephanie’s background and path to working for the Colts, including how her time as an intern with Purdue Athletics helped launch her decadeslong NFL career. Tune in for more about Stephanie's vision for Purdue’s new partnership with the Colts and how it will accelerate the talent pipeline in Indianapolis. Learn more about what energizes Stephanie about the Colts’ future — like building a global audience — and why her commitment to the fans and community inspires her every day. You don’t want to miss this episode with a Boilermaker who’s invested in fostering the next generation of sports leaders! Learn more about your ad choices. Visit megaphone.fm/adchoices













