The Well Aligned Life Podcast // LIFE LESSONS & BUSINESS BREAKTHROUGHS for FEMALE ENTREPRENEURS

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Jul 2026

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About the show

We discuss LIFE LESSONS & BUSINESS BREAKTHROUGHS for FEMALE ENTREPRENEURS // Sales & Marketing Insights FEMALE FOUNDERS in a product-based business and service-based business! Let's discover and learn how to sell your products and services together. The Well Aligned Podcast is for women seeking to discover change and uncertain where to start. This podcast is an enlightening and invaluable resource, offering INTUITIVE insights from women who have discovered their passions and soul-aligned purpose and are living in ABUNDANCE! // Please tune in to hear compelling interviews with individuals who have successfully shifted their lives from lacking purpose and passion to living out their passions daily. Our guests include women from all backgrounds, including healing therapists, founders of clean beauty brands, intuitive healers, creators of natural products, life coaches, and many more! // They generously share their experiences and expertise in navigating the transition from a life that lacked direction to one that has FULFILLED THEIR DREAMS! // Listen in as we discuss following life's nudges and trusting your INTUITION. // Join my exclusive email list today and stay up-to-date with the latest news, special offers, and insider tips. Don't miss out on this opportunity to be the first to know. Click the link below to subscribe now: https://www.thewellaligned.com/

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48 recent

July 10, 202635 min

The Reality of Being a Female Founder — The Moments No One Sees with Sarina, Founder of Phoilex

What does it really take to build a brand from the ground up? In this episode of The Well Aligned Podcast , I sit down with Sarina, founder of Phoilex , a skincare brand created for people living with psoriasis. After launching in 2024, Sarina has already grown Phoilex into Ulta.com , but the journey behind the brand is filled with the challenges, doubts, and resilience that many founders experience behind the scenes. We talk about what it’s like being a female founder — including those moments when you’re the only woman in the room and have to find the confidence to trust your vision. Sarina shares the honest side of entrepreneurship: the times she questioned everything, the moments she wanted to quit, and what kept her moving forward when giving up felt like the easier choice. This conversation is a reminder that building a purpose-driven brand isn’t just about the wins. It’s about perseverance, believing in your mission, and continuing even when the path feels uncertain. Listen in for an honest conversation about entrepreneurship, resilience, and what it takes to turn an idea into a brand that helps people. Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

April 28, 202629 min

How Kate Assaraf built a 7-Figure Brand Dip Sustainable Hair Care Without Ads

In this episode of The Well Aligned Podcast, I sit down with Kate Assaraf, founder of Dip Sustainable Hair Care, a plastic-free shampoo and conditioner bar brand disrupting the beauty industry. Kate shares how her frustration with ineffective sustainable products led her to create a high-performance alternative to traditional salon hair care—without compromising quality. With over 20 years in the beauty industry, she built Dip into a 7-figure business within 18 months—without paid ads, influencers, or Amazon. We dive into product development, retail strategy, the power of word-of-mouth, and the realities of building a brand with intention. Kate also shares tactical advice for founders, including financial discipline, saying no to distractions, and staying laser-focused on product excellence. Key Takeaways: 1. Build a Product That Actually Works Many sustainable brands fail because they sacrifice performance Dip succeeded by matching (and competing with) luxury salon-quality results The conditioner bar became the hero product due to superior performance 2. Word-of-Mouth > Paid Marketing Dip grew to 7 figures in 18 months with zero paid ads (building a beauty brand without ads is AMAZING!) Over 300,000 bars sold organically Customer experience drove repeat purchases and referrals 3. Founder Mindset Shift: Not Every Opportunity Is One Many “opportunities” are others trying to profit off your business Simple filter: If they can’t guarantee ROI, it’s likely not worth it Learning to say NO is a critical CEO skill (lesson for the female founder!) Tools Mentioned Shopify Yotpo – customer reviews and social proof Instagram Where to Find Kate & Dip Brand: @dipalready (Instagram & TikTok) Founder: Kate Assaraf on LinkedIn Closing Thought! You don’t need ads, hype, or scale to win—you need a product that delivers, a customer who believes, and the CPG retail strategy to stay focused on what actually matters. Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

March 31, 202631 min

Female Leadership: How Women Lead in Every Room

Today, we sat down with Kash Rocheleau, CEO of Icon Foods, for a powerful conversation on leadership, authenticity, and what it really looks like to be a woman in rooms where you may be the only one. This episode is a reminder that success doesn’t come from changing who you are—it comes from owning it. ✨ What We Covered: 1. Being the Only WOMAN in the Room The reality many women still face in leadership and boardrooms Navigating male-dominated environments without shrinking yourself 2. Authenticity as a Leadership Strategy Showing up as the same person across every room, every role The power of consistency in how you lead and communicate 3. Owning Mistakes Without Losing Authority Admitting when you’re wrong as a strength—not a weakness How growth-minded leaders use mistakes as leverage 4. Staying Grounded in Your Vision Holding your ground even when others don’t immediately see it The balance between listening and staying true to your direction 🚀 ACTION STEP: This week, challenge yourself to show up fully as you—no filtering, no shrinking. And if you make a mistake? Own it, learn from it, and keep moving forward. Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

February 10, 202620 min

How Arielle Built Flowergirl.co From Idea to Impact

Thank you for learning more about being a FEMALE FOUNDER! It's not an easy road to go alone. And sometimes it feels as if we are in it alone, but this podcast helps share the stories of female founders and their journeys to do it not alone, but with each other! Today, we meet Arielle... Interview with Arielle, Founder of Flowergirl.co In this episode, we sit down with Arielle, the visionary founder behind Flowergirl.co, a brand redefining feminine care through innovative products like period underwear and holistic wellness essentials. We dive into the journey of female entrepreneurship, exploring what it takes to build a purpose-driven brand from the ground up. Arielle shares insights on staying true to your mission, navigating challenges as a founder, and the importance of focusing on your own lane rather than comparing yourself to others. A conversation full of authenticity, empowerment, and practical wisdom for anyone looking to grow their business and brand with heart. You can learn more about Arielle and her brand here - www.flowergirl.co To reach Arielle directly -- hello@flowergirl.co Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

January 29, 20265 min

Careers Are Weird Now + AI thoughts

Hey friends, welcome back to the show. Today’s mini-episode is called “Careers Are Weird Now” — because honestly… what is even happening in the world of work lately? Everywhere you look, smart, capable, experienced people are getting laid off. Entire departments are disappearing. Industries are shifting overnight. And people who thought they were on a stable, predictable path are suddenly sitting there going: “Wait… now what?” If that’s you — or someone you love — you are not alone. And more importantly, you are not failing. You’re living through a massive career culture shift that nobody really prepared us for. Here’s the reframe that I think is really important: Pivots are not proof that you failed They’re proof that you’re paying attention The idea that you pick one career and stay in it for 30 years is becoming less and less realistic. People are having multiple careers now — not just multiple jobs. You might go from corporate to consulting. From employee to entrepreneur. From one industry to something completely different. We cannot talk about modern careers without talking about AI. And I know — this brings up a lot of feelings. Fear. Resistance. Overwhelm. Even a little bit of anger. But here’s the reality: AI is not a trend. It’s a tool shift as big as the internet was. And learning how to use it is becoming a baseline professional skill. That doesn’t mean you need to become a tech expert. It means you need to understand how AI can support the work you already do . Writers who use AI for brainstorming and outlining will move faster than writers who don’t. Sales professionals who use AI for research and messaging will be more efficient. Business owners who use AI to create content, organize ideas, and streamline tasks will have more leverage. AI isn’t your replacement. It’s your amplifier. Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

August 27, 202529 min

From Scarcity to Overflow: A Feminine Take on $ Abundance with Scarlett Stanhope

In this soulful and strategy-packed episode of The Well Aligned Podcast , I sat down with the radiant Scarlett Stanhope, The Biz Hippie — financial business coach, empowerment queen, and all-around magnetic force. 🌟 We dove deep into: Helping coaches Master Money and Own Their Worth so they can be fully supported by the work they love. Tools for creating a MONEY mindset Releasing old conditioning and stepping into unapologetic expression Scarlett dropped so many gems on aligning your energy with your offers, staying in integrity with your truth, and letting joy lead the way — because burnout isn't the vibe, and hustle isn’t the only path to success. ✨ You can find Scarlett - IG: @thebizhippie Web: https://www.thebizhippie.com Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

June 27, 202537 min

How Jenny Q. Williams turned ORGANIZING into a BRAND that lasts!

In this episode, we sit down with Jenny Q. Williams , founder and president of St. Louis Closet Company , to talk about how she turned a vision for smart, stylish storage into one of the most successful custom closet businesses in the Midwest. Jenny shares her journey from starting in a small warehouse to growing a company rooted in referrals, repeat business, and rock-solid relationships . We also dive into how she stays creative, builds customer loyalty, and—fun fact—what it was like designing rapper Nelly’s closet (yes, really!). Whether you're a small business owner, designer, or just obsessed with getting organized, Jenny’s insights on scaling a service-based business with heart will inspire you to reimagine what’s possible. 🎙️ In This Episode, We Cover: Jenny’s entrepreneurial start and how she built St. Louis Closet Company from scratch The importance of repeat and referral business — and how to cultivate it Her tips for creating systems that keep customers coming back 🌟 About Jenny Q. Williams: Jenny is the founder and president of St. Louis Closet Company , a woman-owned, locally operated business that has been designing custom closets and organizational systems since 1991. With a deep commitment to customer service, community engagement, and empowering women in business, Jenny has built a brand known for quality, trust, and style. Book recommendation alert! Styles of Joy by SC Perot 🔗 Connect with Jenny and St. Louis Closet Company: Website: stlouisclosetco.com Instagram: @stlouisclosetco Facebook: St. Louis Closet Company 📣 Like What You Heard? Be sure to subscribe, leave a review, and share this episode with a friend who loves business, design, or a beautifully organized closet. Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

May 5, 202531 min

The Business Shift: Learn How Andee Hart Left Corporate to Launch a Brand

I had a GREAT conversation today about one of my favorite topics- SELLING! Meet Andee Hart, your go-to SALES Strategist. Andee Hart is a dynamic entrepreneur, sales strategist, mentor, and the host of She Sells Differently . While thriving in a high-level sales role at a Fortune 500 company, Andee began a passion project— Hart Design Co. , hand-pouring candles in her kitchen. What started as a small side hustle selling in local boutiques quickly grew into a successful wholesale business and storefront. Within one year, Andee made the bold leap from corporate life to full-time entrepreneurship, fueled by her strategic mindset, engaging social media presence, and counter-cultural sales techniques that helped her stand out in saturated markets. Andee’s mission is to empower women to overcome sales anxiety and grow their businesses with integrity, grace, and confidence. 🔥 Signature Topics Common SALES MISTAKES Women Entrepreneurs Make (and How to Overcome Them) Navigating the Noise: Differentiating Your Brand in a Saturated Market Why Customers Aren’t Buying From You (and It’s Not Your Product) How Counter-Cultural Sales Approaches Set Brands Apart Building the Bridge: From Corporate Career to Creative Entrepreneurship “Most people cringe when they hear the word ‘sales,’ but the reality is—we’re all selling something every day.” — Andee Hart YOU CAN FIND ANDEE HERE: www,andeehart.com https://www.facebook.com/groups/shesellsdifferently https://www.instagram.com/andeehart/ Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

April 14, 20253 min

Is Your Brand Being Seen? Let’s Talk Visibility

You’ve poured your heart into creating a product or service that can truly help people, but is anyone seeing it? In today’s mini-episode, we’re talking about visibility . Because let’s face it: you can’t grow if you’re invisible. Whether you’re just getting started or you’ve been in business for years, you need to get louder, bolder, and more visible. Thoughts to consider: ✨ Why having a great product isn’t enough ✨ How to consistently talk about your offer (without feeling salesy) ✨ The power of sharing your product with other business owners ✨ Why podcasts are still one of the best visibility tools ✨ How to get past perfection and start showing up Key Takeaway: Done is better than perfect—and clarity comes through action. Your brand deserves to be seen and heard, and it starts with you using your voice and sharing your message. Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

March 21, 202532 min

From Teacher to Health Coach: The Business Breakthrough That Changed Everything

In today’s episode, Martha Kester, founder of PAUSE WELLNESS COMPANY shares her inspiring journey from being a teacher to becoming a successful health coach. The twist? It all started with a life-changing piece of advice from Steve Harvey! Tune in to hear how this moment sparked the courage to step away from the classroom and build a new career helping others lead healthier lives. Through this conversation, Martha opens up about the challenges of career transitions, the power of allies in the trenches alongside you, and how she navigated self-doubt along the way. Whether you’re considering a career shift or need that extra boost of motivation, this episode is filled with actionable insights and an inspiring story that proves it’s never too late to make a change. In this episode, you’ll learn: How Steve Harvey’s words sparked a major shift in Martha's career The steps taken to transition from teaching to health coaching The importance of finding your passion and purpose Tips on how to barter services to your advantage You can find Martha here - pausewellnesscompany.com https://www.facebook.com/martha.mcduff https://www.instagram.com/pausewellnessco/ Thanks for listening! Linktr.ee -- https://linktr.ee/thewellaligned Follow us on Instagram: https://www.instagram.com/thewellalignedlife/ Follow us on Facebook: https://www.facebook.com/thewellaligned

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