The Underlay - A Clever Choice Podcast

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Aug 2026

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There's more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.

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August 4, 2026Episode 9144 min

Inside Carpet Court Burleigh Heads

The Underlay Podcast hits the Gold Coast for this episode, recording on location at Carpet Court Burleigh Heads. Host Matt White is joined by Clever Choice Sales Manager Thomas, along with Josh and Mal from the Carpet Court team, for a conversation about what really makes the flooring industry tick: people, partnerships, education and great customer service.Fresh from the Carpet Court Conference in Cairns, Matt and the crew continue the conversation about the growing relationship between Clever Choice and Carpet Court, and why strong partnerships between suppliers, retailers and installers ultimately create better outcomes for the customer.Josh and Mal share their very different journeys into flooring, from Josh's experience in the UK flooring industry to Mal's move from logistics into a role where, as he puts it, being a store manager can mean being everything from a problem solver to a psychologist.Thomas brings the Clever Choice perspective, discussing the importance of building genuine relationships with stores, being available when customers need support, and ensuring retailers and installers have the product knowledge they need. As the conversation proves, being a great sales rep is about much more than simply selling flooring.One of the biggest themes of the episode is education over selling. Customers often walk into a flooring store with an idea of what they want, but the right solution depends on the home, subfloor, installation requirements and how the space will actually be used.The boys also tackle one of The Underlay's favourite subjects, floor preparation. From grinding and skim coats to full levelling floods, they explain why getting the foundation right can prevent expensive problems down the track.There's also plenty of discussion around apprenticeships, training, the FCIA and RLA, hybrid versus vinyl, silicone finishes, the surprising popularity of carpet in Queensland and the strength of the Carpet Court network.It's another classic episode of The Underlay, where people, preparation, education and service make the difference.#TheUnderlayPodcast #CleverChoice #CarpetCourt #CarpetCourtBurleighHeads #FlooringAustralia #FlooringIndustry #FloorPreparation #FlooringInstallation #FlooringTraining #FlooringProfessionals

July 20, 2026Episode 9045 min

The Clever Commercial Story: From Specification to Installation

The commercial flooring world is a whole different game, and in this episode of The Underlay, Matt and Clever Choice Floors GM Michael Roberts pull back the curtain on what it really takes to deliver flooring solutions for Australia's biggest commercial projects. From luxury residential towers and architect-designed homes to office fit-outs and large-scale developments, this episode explores the planning, logistics and expertise that happen long before a single plank is installed. Michael shares how Clever Commercial has grown into a national operation, managing complex projects across multiple states while balancing product consistency, logistics, quality control and on-site support. The conversation dives into why commercial flooring is far more than simply supplying materials. It's about building relationships with architects, designers, builders and installers, while ensuring every stage of the project runs smoothly from specification through to final handover. The episode also explores the importance of project management, colour matching across multi-year developments, acoustic and fire certifications, environmental standards, and why experience on commercial sites makes all the difference when challenges arise. Michael explains how Clever Choice has developed systems that allow them to anticipate problems before they happen, helping deliver premium flooring solutions on some of Australia's most demanding construction projects. To finish, the boys discuss one of Clever Choice's biggest milestones yet, the launch of its complete flooring system, from primers and levellers through to adhesives, flooring and trims. It's a true one-stop solution that provides builders and installers with confidence, technical support and a single point of accountability.If you've ever wondered what separates commercial flooring from residential flooring, or you're involved in construction, architecture, design or flooring installation, this episode is packed with valuable insights.Level Up!If you're planning your next commercial flooring project, or simply want to learn more about how Australia's leading flooring projects come together, subscribe to The Underlay and share this episode with your team. Because as always, flooring ain't boring!#TheUnderlay #CommercialFlooring #CleverChoice #ArchitecturalDesign #ConstructionAustralia #FlooringIndustry #ProjectManagement #EngineeredTimber #HybridFlooring #FlooringExperts

July 7, 2026Episode 891 hr 16 min

Flooring Xtra Yallah: Building a Family Flooring Business the Right Way

What does it really take to build a successful flooring business that stands the test of time? In this episode of The Underlay, Matt and Michael continue their New South Wales tour with a stop at Flooring Xtra Yallah, where they sit down with owner Ben for one of the most honest and insightful conversations of the series.Ben shares his incredible journey from unloading rugs in a Harvey Norman warehouse to owning and growing one of the South Coast's most respected family flooring businesses. Along the way, he opens up about the sacrifices, setbacks, and long hours that shaped his career, proving that success is built on hard work, resilience, and an unwavering commitment to doing the right thing.The conversation explores why relationships matter more than transactions, why customers buy from people they trust, and how building genuine connections creates long-term success for both retailers and suppliers. Ben also explains why every flooring product has a story and why understanding that story is just as important as understanding the technical specifications.The team dives deep into one of the biggest topics facing the flooring industry today: floor preparation. They discuss why proper preparation is often overlooked, how cutting corners leads to expensive failures, and why education remains one of the industry's greatest opportunities.You'll also hear an honest discussion about installer professionalism, supplier relationships, product quality, delegation, leadership and why the future of the flooring industry depends on collaboration rather than competition. It's a refreshing conversation between people who genuinely care about improving the industry for retailers, installers, suppliers and ultimately the customer.Whether you're a flooring retailer, installer, supplier or simply interested in what makes successful family businesses thrive, this episode is packed with practical advice, memorable stories and valuable lessons that extend far beyond flooring.Listen now and discover why doing things the right way will always outperform doing them the easy way.#TheUnderlay #FlooringIndustry #FlooringXtra #FloorPreparation #BusinessLeadership #FamilyBusiness #FlooringRetail #InstallerLife #AustralianBusiness #FlooringProfessionals

June 22, 2026Episode 8853 min

The DIY Flooring Myth: Why Clicking Boards Is the Easy Part

Everyone loves a renovation show, but is flooring really as easy as buying a few boxes and clicking them together? In this episode of The Underlay, Matt White and Clever Choice GM Michael Roberts tackle one of the biggest misconceptions in the industry, that plank flooring is a DIY product that isn't always DIY.With over 20 years of experience, Michael breaks down why laying the boards is only a small part of the process. In fact, the first board doesn't go down until step 20 of Clever Choice's 39-step installation guide. From moisture testing and floor preparation to raft sizes, expansion gaps and climate control, the boys explain why the unseen work is often the most important.Using Project Miriah as a real-world example, they reveal how environmental conditions, subfloor preparation and product selection can make or break a flooring project. They also discuss why hybrid flooring isn't a magic solution, the importance of trims and expansion, and why choosing the right product for the right home matters more than ever.Whether you're considering tackling your own flooring project or simply want to understand what goes into a professional installation, this episode is packed with practical advice, industry insights and a few hard-earned lessons from the field.Thinking about new flooring? Before you pick up the tools, make sure you understand the process. Visit Clever Choice Flooring for installation guides, training videos and expert advice, or speak with one of their trusted retail partners.Clever Installation Guidehttps://api.cleverchoice.com.au/uploads/files/20240918/Installation_Instructions.pdf#TheUnderlayPodcast #FlooringIsntBoring #CleverChoiceFlooring #DIYFlooring #HybridFlooring #VinylPlankFlooring #FloorPreparation #FlooringInstallation #FlooringIndustry #HomeRenovation

June 9, 2026Episode 8740 min

Richard from Kandu: The Freight Behind the Floor

In this episode of The Underlay, Matt and Michael sit down with Richard from Kandu Freight Management to explore one of the most important yet often overlooked parts of the flooring industry: freight. While products, sales, and installation often take centre stage, getting flooring safely and efficiently from the warehouse to the customer is a challenge that can make or break the customer experience. Richard shares insights into the freight brokerage industry, explaining how Kandu works with more than 100 transport providers across Australia to deliver tailored freight solutions for businesses like Clever Choice Flooring. The conversation dives into why no single carrier can be the best at everything, and how having access to multiple transport networks allows Kandu to adapt quickly when disruptions occur, whether that's rail outages, carrier performance issues or regional delivery challenges. The episode also explores the growing expectations customers have around freight tracking, communication and delivery timeframes. Comparing freight to the simplicity of tracking a pizza or an Amazon parcel, the team discuss why large palletised freight is far more complex, involving multiple depots, forklifts, trucks and human touchpoints before it reaches its final destination. Michael also provides an honest look at the challenges Clever Choice faces servicing customers across Australia, particularly in Western Australia, where distance, rail disruptions and freight costs can significantly impact delivery times. The discussion highlights the importance of communication, partnerships, and the search for long-term solutions that prioritise customer outcomes. It's a fascinating behind-the-scenes look at an industry that most people never think about, until something doesn't arrive on time.#TheUnderlayPodcast #KanduTransport #FreightManagement #FlooringIndustry #SupplyChain #LogisticsAustralia #FlooringDistribution #AustralianBusiness #FreightSolutions #CleverChoiceFlooring

May 26, 2026Episode 8643 min

Flooring Xtra Mona Vale: Why Great Floors Start with Great People

The Sydney tour continues on The Underlay as Matt and Michael head to the Northern Beaches to visit Flooring Xtra Mona Vale, where they sit down with young business owner Campbell for an honest and inspiring conversation about flooring, family, and building a business from the ground up. At just 27 years old, Campbell has already built a thriving flooring business alongside his mum after opening the store right in the middle of COVID back in 2021. Coming from a carpentry background, Campbell explains how a passion for flooring unexpectedly took over his original dream of becoming a builder, eventually leading him into retail, installation and business ownership. The episode dives deep into the realities of running a modern flooring store, from customer service and team culture, to warehouse systems, installation management and the importance of empowering staff. Campbell shares how the business has grown through trust, hard work and putting the customer first, while also reflecting on the influence his mum's work ethic and entrepreneurial mindset had on shaping his own career. Floor preparation becomes a major topic throughout the discussion, with the team reinforcing a message repeated across the industry: great floors start with proper prep. From hybrids and timber through to vinyl plank installations, the conversation explores why honest communication with customers and realistic expectations are essential for long-term flooring performance. The episode also touches on the growing popularity of glue-down vinyl plank flooring, the return to direct-stick systems, and the evolving preferences of homeowners across the Northern Beaches market.It's a fun, insightful and highly relatable episode about hard work, culture and building a flooring business the right way.#TheUnderlayPodcast #FlooringXtraMonaVale #FlooringIndustry #NorthernBeaches #FloorPreparation #VinylPlankFlooring #AustralianTrades #FlooringEducation #CleverChoiceFlooring #HybridFlooring

May 11, 2026Episode 8538 min

Hybrid, Timber and Bamboo: The Clever Choice Product Overview (Part 2)

Part Two of The Underlay's massive Clever Choice product deep dive sees Matt and Senior Sales Manager Greg Harvey tackle the category that changed the Australian flooring market forever, hybrid flooring. Alongside that, the episode also explores Clever's evolving timber range and the return of the product that started it all, bamboo. Greg breaks down why Clever Choice hybrids have earned such a strong reputation across the industry, explaining how product design, QC processes, and real-world installer feedback have helped set Clever apart in the overcrowded hybrid market. From the entry-level Fusion through to premium ranges like Scenic and Chevron, the discussion highlights the importance of matching the right product to the right home, subfloor and customer expectations. The episode also dives into the aesthetics of modern flooring, from super-matte finishes and natural timber embossing to long, wide board formats that completely transform a space. Matt and Greg revisit Project Miriah as a real-world example of how Clever's ranges can seamlessly work together across vinyl, hybrid and staircase applications. Timber flooring then takes centre stage, with Greg unpacking the refreshed timber portfolio, including Pure, Meadows, Beauty and Earthlandia. The conversation explains the difference between clean-grade and feature-grade timber, why ash is becoming increasingly popular, and why direct stick installation continues to deliver the best long-term results. Finally, the boys finish where Clever Choice originally began, with bamboo. Once written off by parts of the industry, bamboo is quietly making a comeback, and Greg explains why proper installation and education are changing perceptions once again.This is essential listening for retailers, installers and anyone wanting a genuine understanding of modern flooring products.#TheUnderlayPodcast #CleverChoiceFlooring #HybridFlooring #TimberFlooring #BambooFlooring #FlooringIndustry #FlooringEducation #AustralianTrades #FlooringInnovation #InstallerInsights

April 27, 2026Episode 8445 min

Flooring Made Simple: The Clever Choice Product Overview (Part 1)

In this episode of The Underlay, Matt sits down with Clever Choice Flooring's Senior Sales Manager and product specialist Greg Harvey to break down the full Clever product range in a detailed, no-nonsense overview. With so much value packed into the conversation, this is Part One of a two-part deep dive into what makes the Clever Choice offering one of the most complete in the Australian flooring market. Starting with laminate, Greg walks through the full suite from entry-level budget options right through to premium long and wide board solutions, explaining the real-world benefits of scratch resistance, water resistance and board construction. The conversation highlights how different products suit different homes, from quick renovation flips to long-term family living, and why understanding the customer's needs is key to getting the right result. The episode then shifts into vinyl, where Clever Choice is making a major push in 2026. Greg explains why vinyl is the most universal flooring product in Australia and how the brand is evolving its range to meet demand across both metro and regional markets. From budget-friendly solutions to premium, design-led products like Voyager, the focus is on balancing performance, aesthetics and ease of installation. A key theme throughout the episode is feedback. From installers to retailers, Clever Choice is constantly refining its products based on real-world input, ensuring every range continues to improve and stay relevant in a competitive market.This is an essential listen for retailers, installers and anyone looking to truly understand flooring products beyond the surface.#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #LaminateFlooring #VinylFlooring #FlooringProducts #InstallerInsights #FlooringEducation #AustralianTrades #FlooringInnovation

April 13, 2026Episode 8326 min

Meet Brad Cousins: On the Road with Clever Choice

In this episode of The Underlay, Matt sits down with the newest addition to the Clever Choice team, Brad Cousins, fresh into his role and already making an impact in Victoria. With nearly a decade of experience working his way up through the retail flooring space, Brad brings a unique perspective as he transitions from the shop floor to the manufacturing side of the industry. At just 27, Brad has gone from in-home sales to store management, area leadership and beyond, giving him a deep understanding of what retailers need and how customers think. That experience now plays a crucial role in how he approaches his new position, helping bridge the gap between manufacturer and retailer. His insight into both sides of the industry highlights the importance of empathy, product knowledge and real-world experience when it comes to driving sales and building strong relationships. The conversation also dives into the differences between retail and manufacturing, the appeal of life on the road, and the opportunities that come with representing a growing brand like Clever Choice. Brad shares his early impressions of the Melbourne showroom, standout product innovations and the excitement around expanding the brand across Victoria, especially into regional markets where relationships and reputation matter most. It's a candid and insightful chat about career progression, industry evolution and what it takes to succeed in flooring today, with a strong focus on growth, opportunity and the future of the Clever Choice brand.#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #SalesToManufacturing #FlooringAustralia #TradeCareers #RetailToRep #FlooringSales #BusinessGrowth #AustralianTrades

March 30, 2026Episode 821 hr 3 min

Floortec 2026: The Industry Comes Together

Floortec 2026 delivered one of the most electric days the Australian flooring industry has seen in years, and The Underlay was right in the middle of it. Recorded live at the iconic Melbourne Cricket Ground, this special "best of" episode brings together the voices of the key players who made the event unforgettable.Matt and Michael kick things off with Micko and Sam from Dream Flooring, discussing what it takes to run a high-energy flooring business while managing family life, social media, and early morning gym sessions. The conversation quickly becomes a candid look at the hustle behind the highlight reel and why putting yourself out there always beats playing it safe.Next, the team catches up with Clever Choice's Victorian reps, Rob and Brad, for their first impressions of Floortec. From the camaraderie between competitors to the sheer scale of what floor preparation has become in the modern industry, it's clear this event is about more than just product.Fresh faces Jodie and Ross, the new Leadership Team at Andersons Flooring, bring an outsider's perspective to a trade steeped in tradition. Three months in, they're already fired up about apprenticeships, gender balance, and serving 54 franchisees across Australia.Dale from the Quick Step Academy drops some serious knowledge on installation standards, the importance of subfloor preparation, and the next evolution of the Master Installer course, now featuring deliberately crooked walls and all.Wrapping things up in style is FCIA Chairman Brett Sturgess, who reflects on a sold-out gala, a growing event, and an industry that's strongest when it comes together as one.#TheUnderlayPodcast #Floortec2026 #CleverChoiceFlooring #FlooringIndustry #FCIA #FlooringAustralia #Apprenticeships #FloorPrep #WomenInFlooring #FlooringProfessionals

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