
Employer brand that works: How to measure real business value
What does employer brand impact actually look like in 2025?In this episode, Sam Berthoud is joined by Riley Stefano (Head of Global Employer Brand & Talent Marketing at Celonis) and Nicole Brancheau (Global Employer Brand Manager for Engagement & Reputation at Qualtrics) to break down how leading teams are measuring employer brand beyond vanity metrics.They cover:Why impressions and click-through rates no longer tell the full storyHow brand influence shows up in time to hire, offer acceptance, and retentionWhat metrics actually resonate with the C-suiteWhy employer brand is becoming a measurable growth lever, not a side projectTwo data-driven leaders. One shared goal: proving the real business value of employer brand in a world where quality matters more than volume.Are you looking to hire the best tech talent out there? See how hackajob can help by booking a free demo: https://hackajob.com/employer/book-a-demo?utm_source=spotify&utm_medium=social&utm_campaign=thepopb





