
Employer brand that works: How to measure real business value
What does employer brand impact actually look like in 2025?In this episode, Sam Berthoud is joined by Riley Stefano (Head of Global Employer Brand & Talent Marketing at Celonis) and Nicole Brancheau (Global Employer Brand Manager for Engagement & Reputation at Qualtrics) to break down how leading teams are measuring employer brand beyond vanity metrics.They cover: Why impressions and click-through rates no longer tell the full story How brand influence shows up in time to hire, offer acceptance, and retention What metrics actually resonate with the C-suite Why employer brand is becoming a measurable growth lever, not a side project Two data-driven leaders. One shared goal: proving the real business value of employer brand in a world where quality matters more than volume. Are you looking to hire the best tech talent out there? See how hackajob can help by booking a free demo: https://hackajob.com/employer/book-a-demo?utm_source=spotify&utm_medium=social&utm_campaign=thepopb


