The Make it Big Podcast

Hosted by BigCommerce

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May 2025

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About the show

Get expert insights on the go with our biweekly audio series where global thought leaders discuss all things ecommerce — from industry news and trends to growth strategies and success stories.

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60 recent

May 14, 202530 min

Navigating the Ecommerce Evolution

In this episode of the Make it Big Podcast by BigCommerce, host Melissa Dixon and guest Al Williams take a deep dive into our latest industry report all about Navigating the Ecommerce Evolution and how brands are adapting to stay competitive. Al is our resident retail expert and Vice President and General Manager of B2C, so sit back and tune in to hear her insightful interpretation of the report's data and actionable advice you can apply to your online business to navigate the future of ecommerce.

February 13, 202528 min

NRF 2025: Transforming the Customer Experience

At NRF this past January, 40,000 retailers, ecommerce experts, and commerce leaders gathered in New York to discuss the latest technologies and trends in the industry. This episode is a recording of our session at the conference, Transforming the Customer Experience. Our Director of Product Marketing sat down with BigCommerce partner Vercel, longtime BigCommerce customer UPLIFT Desk, and our very own Vice President of B2C Commerce to discuss customer experience, composability with our new storefront Catalyst, and how important it is to have the right tools to stay agile and stay ahead of the competition.

December 19, 202430 min

Cyber Week 2024 Recap

Cyber Week 2024 is officially in the books, leaving a significant mark on the retail landscape. BigCommerce customers achieved record-breaking sales, showcasing the resilience of both consumers and ecommerce businesses. In this episode, leaders from BigCommerce and Feedonomics dive into the 2024 Cyber Week results and shopping trends, offering insights to help brands finish the year strong.For more details about Cyber Week, read BigCommerce’s 2024 Cyber Week Report.

November 22, 202412 min

An Inside Look at BigCommerce’s Next Big Thing

Join Fiona Norton, Director of Product Marketing at BigCommerce, as she interviews Troy Cox, Head of Product, and Brian Dhatt, President of Feedonomics. They discuss The Next Big Thing at BigSummit, exploring composable storefronts, B2B ecommerce, and BigCommerce’s latest tools like Catalyst and Makeswift. Learn how unified commerce is reshaping the future of retail and empowering brands to scale effortlessly. Learn more about The Next Big Thing: https://www.bigcommerce.com/next-big-thing/

October 22, 202426 min

Global Sourcing and Supply Chain Management with East West Basics

Join host Melissa Dixon as Bob Sperling and daughter Jenna Sperling walk us through running East West Basics, their family-owned sourcing and supply chain management company. Bob, the CEO and founder, has 30+ years of experience working with retailers, wholesalers, and global brands, bringing their product visions to life and being an expert liaison between the states and their Asian counterparts. Tune in as we tackle the future of sourcing, its key players, and what it’s like working alongside your family to create an exceptional customer experience.

September 11, 202431 min

Navigating Tomorrow’s Shoppers: The Future of Consumer Behavior

Join BigCommerce and Future Commerce as our experts discuss the results of our latest consumer survey research. We’ll dive deep into the next wave of ecommerce trends and the evolving ways consumers will interact with brands across various channels and devices — redefining the path to purchase. Tune in to hear what leaders can expect in the coming years, how consumer behavior will evolve, and the insights needed to adapt and thrive in this dynamic landscape. This episode was recorded at BigSummit, our flagship thought leadership conference designed to empower ecommerce leaders. Download your copy of the full report here: https://www.futurecommerce.com/fc-insights/new-modes

August 12, 202441 min

Company Culture: Why Investing in People Matters

As BigCommerce celebrates its 15-year anniversary, two guests join host and Senior Director of Brand and Content Marketing Melissa Dixon to tackle the topic of company culture and how it directly links to scaling a business. Tune in to hear Robert “RA” Alvarez, Former CFO of BigCommerce and Becky Logan, Senior VP of People and Culture, discuss what company culture means to them, BigCommerce’s unique Bucket 1/Bucket 2 approach to hiring, and how a strong company culture has evolved into table stakes.

July 16, 202431 min

How Cordova Outdoors Became an Outdoor Essential

Join us as we sit down with Gentry Jensen, Founder of Cordova Outdoors, to explore his transition from Navy SEAL to entrepreneur. Discover how his military experiences shaped his business approach, the challenges he overcame, and pivotal decisions that drove success. Learn about Cordova Outdoors’ commitment to sustainability, community building, and manufacturing in the USA. Gentry also shares invaluable advice for veterans entering the business world.

May 31, 202412 min

The Impact of Artificial Intelligence on B2B Ecommerce

Recently, BigCommerce launched a new video series of B2B-focused stories, trends, and expert advice called B2B Bites. During these bite-sized conversations, host Lance Owide chats with industry experts about the latest B2B news, trends, and opportunities. This episode is a recording of one of those videos, discussing all things B2B and AI — how brands can maximize current technology and what the future of B2B ecommerce and AI looks like.

April 23, 202430 min

MACH in Action: How Brands are Using Modern Tech to Elevate B2B Experiences

From self-service and AI, to a rise in younger, digitally-savvy buyers, the B2B space has seen immense change these past few years — with so much more on the horizon. In this episode, we hear from three B2B and MACH experts on how this industry is upleveling their tech and what innovations we can expect for the future. Join BigCommerce Manager of Headless Partnerships Mikaela Ferguson as she walks us through an enlightening and inspiring conversation with Brian Dhatt, BigCommerce Chief Technology Officer and Jussi Rousi, Chief Commercial Officer of Klevu.