The Leadership Locker

Hosted by Rich Cardona

Entrepreneurship EducationInterviews guests

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Episodes

200

Latest episode

Feb 2024

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About the show

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...

Listen to episodes

60 recent

February 9, 20242 min

YT Music Test

Nothing to see here ... yet. Just testing some things

November 17, 20218 min

200. Wrap-up of The Leadership Locker

On this, the final episode of The Leadership Locker, Rich Cardona reflects on his journey and what the future will bring. But don’t worry, we will be launching our new show right here on this feed on very soon. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

November 15, 202112 min

199. How a Podcast About NFTs is Changing Everything

On this episode of The Leadership Locker, Rich and his NFTs for Newbies co-host, Heather Parady, reflect on what they have learned as their podcast approaches 50,000 downloads. ----- NFTs for Newbies ----- Personal Branding | Rich Cardona Media ----- How to connect with Heather Parady: Website Facebook Twitter Instagram YouTube LinkedIn ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

November 12, 202118 min

198. Why You Don't Have Time for Your Goals

On this episode of The Leadership Locker, Rich talks about what may be holding you back from achieving your goals, including tips from former guests Pat Flynn and Brock Johnson. ----- The Leadership Locker | Episode 10 | Why Superfans are More Important Than Followers and Likes with Pat Flynn The Leadership Locker | Episode 182 | Why You Should be Making Instagram Reels with Brock Johnson ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

November 10, 20218 min

197. Desire vs. Ambition

On this episode of The Leadership Locker, Rich talks about the difference between desire and ambition, and how to turn your desire into ambition. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

November 8, 202111 min

196. Not-To-Do List

On this episode of The Leadership Locker, Rich talks about a system that a former commanding officer of his uses, a not-to-do list, where you focus on preventing the outcomes that you want to avoid. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

November 5, 202112 min

195. How to Tell What People Think About You

On this episode of The Leadership Locker, Rich talks about how to determine if your presence is bringing down those around you. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

November 3, 202148 min

194. How NLP Will Help You Be a Better Salesperson with Kody G

“Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody G On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you’re getting sold, and Kody’s unique perspective on money. Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface. ----- Personal Branding | Rich Cardona Media ----- 00:09 – Introduction 04:02 – About Kody G 05:40 – How Kody got into NLP (Neuro-Linguistic Programming) 08:01 – How Kody got into sales coaching 11:12 – Kody’s framework for sales 15:00 – Taking charge in sales calls 16:02 – Recognizing when you’re getting sold 19:49 – How the mind works when making a purchase 27:31 – Listening and know when to close the deal 30:15 – The importance of confidence in sales 34:07 – Addressing ROI 37:25 – Changework 40:18 – Making people aware of how you can help with sounding pushy 42:41 – Kody’s relationship with money 46:23 – Where to find Kody online ----- How to connect with Kody: Instagram Facebook LinkedIn Clubhouse ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

November 1, 202112 min

193. How to Rebuild Your Brand After a Mid-Life Crisis

On this episode of The Leadership Locker, Rich discusses redefining yourself in the second act of your life. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

October 29, 202115 min

192. How Negativity Can Ruin Your Momentum

On this episode of The Leadership Locker, Rich talks about recognizing opportunity and capitalizing on momentum when we feel it. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com