
197: 7 Automation Mistakes That Keep Your Business Dependent on You
It's 2026, and everyone is automating everything. Claude, ChatGPT, Zapier, Make, n8n. The tools are better than ever, and so many businesses feel messier after they automate. Debbie Sassen and co-host Irit Levi, founder of Day by Day, break down the seven automation mistakes Irit sees again and again in growing businesses. Irit builds the systems and workflows that get business owners out of the day-to-day, and she has seen what happens when automation comes before strategy. The short version: if you automate chaos, you get chaos faster. In this episode: why automating a broken process only gets you messy results faster, why every automation needs an owner, how founders stay the bottleneck even after they automate, how to automate the client relationship without losing the human connection, why a time audit comes before adding another AI tool, and how to stop chasing shiny tools. Connect with Irit Levi at Day by Day: https://www.day-by-day.biz/ Grab the free Wealth Rewire Workbook: https://debbiesassen.com/mindset/ Get full show notes, transcript, and links here: https://debbiesassen.com/podcast/197






