The ITAM Forum Podcast

Hosted by ITAM Forum

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Episodes

211

Latest episode

Apr 2026

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About the show

This is the main podcast feed for the ITAM Forum - all the latest and greatest ITAM conversations and insights!

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60 recent

April 1, 202647 min

From Seats To Consumption - optimising SaaS in the AI era

This episode AJ Witt, Geoff Worsley (bedigtial) and Leigh Martin (Flexera) explores how AI is transforming SaaS pricing and consumption, shifting from simple per-user models to complex, usage-based metrics. It examines what this means for SaaS management, how ITAM teams can optimise AI-driven costs such as tokens, and how organisations can assess value from their spend. The discussion also highlights the emerging governance and compliance challenges in managing AI-infused SaaS. "We're in a stage where you're paying for consumption on anything. It's no different, we just got to accept that that's the way it's going to be for going forward, but humans adapt. We'll have to adapt. If you don't, the only companies that are going to work out is ones that can work out how to make use of the data that's in front of them faster and more actually than the other person" - Geoff Worsley, bedigital

April 1, 202645 min

FinOps Foundation Focus - what is it and how do we use it?

This episode explores the challenge of achieving trustworthy data in SaaS management and asks whether standardised reporting could simplify visibility across the SaaS estate. Focusing on the FinOps Foundation’s FOCUS initiative, the discussion outlines what it is, the problems it aims to solve, current levels of vendor support, and what’s needed for it to succeed in driving consistent, transparent usage and consumption reporting. "The best way to learn is by doing you can you can read all you want but things really start to click once you get into a data set." - Rob Martin, FinOps Foundation

April 1, 202631 min

ITAM & FinOps working together to govern SaaS

We explores why ITAM, FinOps, and SaaS management must converge as organisations navigate rapid changes in software consumption - especially with the rise of AI and usage-based pricing. Featuring insights from Flexera’s Gary McAllister, the discussion highlights the challenges of SaaS sprawl, unclear ownership, and unpredictable costs, while outlining practical steps for gaining visibility, improving governance, and shifting from cost control to value-driven management. "Treat FinOps, SaaS and ITAM as more of a kind of single kind of working group, but also ensure that you've got the best visibility you have across your entire estate into what's being used and where things go." - Gary McAllister, Flexera

April 1, 202632 min

Interview with Mike Fuller, FinOps Foundation

In this episode, we sit down with Mike Fuller to explore his Opening Keynote and Workshop at Wisdom Unplugged APAC 2026. Drawing on the latest State of the Server research, Mike discusses how shifts in technology pricing and consumption are reshaping decision-making across cloud, SaaS, data centres, and AI - and why closer collaboration between ITAM, FinOps, and finance is key to driving smarter, more accountable outcomes. "I think of FinOps really around a real-time decisions framework." - Mike Fuller, FinOps Foundation.

February 27, 202639 min

Interview with Erin McClean, 2025 Consultant of the Year

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Consultant of the Year. Celebrating expertise, client impact, and the ability to turn complex challenges into practical outcomes, this winner shares the approaches, insights, and experiences that have helped organisations strengthen their ITAM practices and deliver lasting value. “You can be the cleverest person in the room, you can have every single skill and be a master of all vendors, but if you're unable to communicate that to the right people you won't get your message across. So I think its so important your soft skills separates you from a good ITAM consultant to a great one. ” - Erin McClean, Synyega

February 27, 202640 min

Interview with Jerry Frazier, 2025 Professional of the Year

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Professional of the Year winner. Recognising outstanding leadership, measurable impact, and a commitment to advancing the discipline, this winner reflects on the achievements, challenges, and strategic decisions that set them apart — and what excellence in ITAM truly looks like at the highest level. “It was just reaching out, forming a team and having good conversations about ITAM and about other teams. If procurement brings something up, let's talk about it - what the problem is and how to get over that bump.” - Jerry Frazier, Toyota North America

February 9, 202629 min

Change Makers Podcast: Meet an ISOIEC 19770-1 auditor

In this episode, we speak with Yorick Heijink from Brand Compliance, the official auditor of the ISO/IEC 19770-1 Certification Scheme. If your organisation is considering certification, this is a must-listen-to episode - it provides you with great insight direct from the person who will be on-site with your team performing the audit. Yorick talks us through a typical audit process, explains what a 'management system' is, why you need management buy-in, and the importance of reading and understanding the -1 standard itself. He also shares what he likes most about being a certification auditor. Here's one of our favourite clips from the episode: “These customers are my clients, and my job is to certify them, when they are compliant. I'm not there to find non-conformities. I'm not there to break down the system. In the end, my objective is to help you. But, in my role, I have to stay objective, and I cannot give any advise, which is always the tricky part."

February 9, 202623 min

Change Makers Podcast: Elevating ITAM - ISO Certification

In this episode, we speak with Ash Dharas (Softline Group Northern Europe) and Patrick Milas (HDI Group) about their experiences achieving ISO/IEC 19770-1 certification - these are the world's first two organisations to achieve ISO ITAM certification. Here' are two of our favourite clips from this episode: “The benefits of ITAM are much broader than people think. It is the nucleus for every other IT process. If you don’t know what you have, you can’t manage it. The audit process was the perfect way to get all the relevant stakeholders across the business in one room to make the case for ITAM and demonstrate its value.” - Patrick Milas, HDI Group “It is a humbling experience, but it ultimately improves the quality of your ITAM practices. It was a very enlightening journey and well worth the effort.” - Ash Dharas, Softline Group Northern Europe

February 9, 202629 min

Change Makers Podcast: IT priorities = ITAM opportunities

In this episode, we speak with Alastair Pooley (CIO, Snow Software) about key findings from Snow's 2023 IT Priorities Report and the opportunities for ITAM. The bottom line is there are many opportunities for ITAM - some you would expect, some that may come as a surprise. Together, they present ITAM with a real opportunity to become a strategic, trusted advisor. Here's one of our favourite clips from this episode: “We’re happier now buying SaaS applications than we were before COVID hit. I think this is a permanent shift in how we buy software. But, it’s harder to manage. This is where ITAM can really help. Managing this and helping to prevent any surprises when unexpected cloud bills arrive is something ITAM professionals can really help with.” The 2023 IT Priorities Report: www.snowsoftware.com/go/it-prioriti…BoChAoQAvD_BwE

February 9, 202644 min

Change Makers Podcast: ITAM can help save the planet

If you, as an ITAM professional, want to learn how you can make a difference by reducing e-waste (the fastest growing waste stream in the world), this podcast episode is for you. AJ Witt is the best person we know to address how ITAM can positively contribute to sustainability programs. Whether it's in regards to hardware or software, as AJ says, "You have the ability to make a difference."