The In Search SEO Podcast

Hosted by Rank Ranger

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Latest episode

Sep 2024

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About the show

Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.

Listen to episodes

9 recent

September 25, 202417 min

The key 3 spectrums of a modern SEO professional with Desmond Boateng

Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.

September 18, 202416 min

AI Wars: How publishers can evolve their organic search strategy with Duncan Colman

Navigate the evolving landscape of AI in search with Duncan Colman. Learn how publishers can adapt their organic search strategies to thrive in the age of AI. Discover actionable tactics to stay competitive, boost visibility, and leverage AI to enhance your SEO efforts. Tune in to future-proof your search strategy and stay ahead in the AI wars.

September 11, 202420 min

How to interview for junior SEO roles with Dan Taylor

Learn how to ace interviews for junior SEO roles with expert advice from Dan Taylor. Discover what hiring managers look for, how to showcase your skills and potential, and the key questions to prepare for. Whether you're new to SEO or looking to break into the industry, this episode offers valuable insights to help you stand out and land your first SEO role.

September 3, 202418 min

5 tips on becoming a successful manager with Andy Frobisher

Unlock the secrets to becoming a successful manager with Andy Frobisher's top five tips. Learn how to delegate effectively, support your team through mistakes, and maintain high standards for yourself and your team. Discover the importance of a clear progression and performance plan and why trusting your team is key to success. Tune in for actionable advice to elevate your management skills!

August 29, 202416 min

4 Ways To Optimize Your Content for Google Lens with Veronika Höller

Learn how to optimize your content for Google Lens with Veronika Höller. Discover four key steps to make your images more discoverable: showcasing high-quality visuals, using descriptive file names and alt text, leveraging structured data, and optimizing image sitemaps. As visual search gains traction, these strategies will help you capture more organic traffic and stay ahead of the competition.

August 20, 202419 min

5 Tips to Managing Content Writers for Maximum Impact on your Content with Kerry Campion

Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.

August 13, 202417 min

how user behavior plays a decisive role in the ranking of web pages with Arnout Hellemans

Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.

August 7, 202420 min

9 ways to use aged domains for link building with Kalin Karakehayov

Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.

July 31, 202419 min

Challenges & opportunities of big brands SEO with Grégory Dominé

Dive into the world of enterprise SEO with Gregory Domine, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Explore the pros and cons of platform stacks versus fragmented stacks, and learn how to measure success and scalability. Gregory also shares insights on preparing for generative search and building the future of beauty SEO.