I Am That Content Creator Podcast

Hosted by Kristen Werner & Mia Steel

Marketing EducationInterviews guests

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Episodes

127

Latest episode

Jun 2026

Language

EN-AU

About the show

The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them! You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you. Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses) , this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and women 40+ come to build businesses that don't box them in. Between us we've got the strategy , the lived experience , and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works. Each week we get real about personal branding , ADHD , perimenopause , content creation & monetisation, digital products, Brand Partnership [UGC] deals, and the mindset work that actually moves the needle. No more forcing yourself into one niche. No more shrinking to fit someone else's blueprint. This show will help you: Build a personal brand around who you are not just what you sell Create content that converts without burning out Land premium UGC brand deals and monetise your creativity Develop multiple income streams that work together Find your through line and build a pivot-proof path to six figures and beyond If you're a multi-passionate creative, a neurodivergent entrepreneur, a content creator ready to scale, or an ambitious woman 40+ who's done playing small you just found your people. Please Subscribe - share it with a fellow multi-brilliant mate, and come build something brilliant. So Let’s GOOOOO ✌️

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60 recent

June 5, 202614 min

Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again

Send us Fan MailYou film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: "Oops, I accidentally created some content." It sounds silly.It works. Kristen explains why overthinking your hook keeps your best content stuck in your drafts, how this one line breaks the ice so you actually hit record, and why being unscripted beats a polished script written by AI. She unpacks the networking analogy that makes it click, why multi-passionate and neurodivergent women don't have to create in a linear way, and the content advantage women 40+ have that 20-something creators can't touch. If you overthink every post, this is your permission slip to just start.WHAT YOU'LL LEARN IN THIS EPISODEThe one-line hook that breaks content paralysis and gets you recording (steal it word for word)Why overthinking your hook keeps your best content stuck in your draftsThe networking icebreaker analogy that makes unscripted content finally clickWhy unscripted content beats a perfect script, especially one written by AI like ClaudeThe content advantage women 40+ have over 20-something creators (40 years of stories)How to build confidence on camera by getting comfortable being uncomfortableEPISODE TIMESTAMPS0:00 Oops, I accidentally created a podcast: recording on the move, imperfect over perfect2:05 Why neurodivergent, multi-passionate women need a business that isn't linear5:20 The hook that breaks the ice: "Oops, I accidentally created some content"9:05 The networking analogy that makes unscripted content click12:05 The unscripted advantage of women 40+, and how to use Claude without losing your voice🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

June 4, 2026Episode 12720 min

Ep#127 You're Not Scattered. How to Build Your Brand Without 'Niching' Down

Send us Fan MailYou have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to be one thing, and why the algorithm trained you to feel scattered for it. Here's what nobody selling you a niche will say: you don't need to pick one lane. You need a through line. That single thread connecting the vineyard, the gym, the AI, the side hustle and every other passion you've been told to hide. Pull it, and your content stops looking all over the shop and starts making sense. Kristen breaks down how to build a dynamic personal brand around your through line, why your core offer is the trunk of the tree and every passion is a branch, and how to create content that actually connects with your audience. If you're a multi-passionate woman who refuses to niche down, start here.WHAT YOU'LL LEARN IN THIS EPISODEWhy multi-passionate and ADHD women feel guilty for not niching down, and why it's the algorithm talking, not the truthWhat a through line is, and how it connects all your passions into one personal brandHow to build a dynamic personal brand without picking one niche or splitting yourself across separate accountsThe trunk and branches model: how one core offer frees you to chase every other passion without the guiltHow to create content that connects with your audience instead of looking scatteredWhy you keep creating content even when the views are low, and what it's actually buildingEPISODE TIMESTAMPS0:21 Why this episode is solo, recorded on her phone on the drive home1:10 How Kristen and Mia use AI to support busy, neurodivergent brains2:20 The real reason you feel guilty for being multi-passionate (spoiler: it's the algorithm)3:50 What a through line is, and how it makes all your passions make sense9:33 The pigeon incident, and why she refused to edit it out10:14 Why your content should be about your audience, not you14:09 The trunk and the branches: how a core offer lets you play18:24 Your homework: find your through line and never stop creating🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

May 14, 202621 min

Ep #126 Why Your Claude AI Outputs Are Still SLOP: Stop Prompting. Start Scaffolding.

Send us Fan MailYou opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself.That's not a you problem. That's a foundation problem.In this episode, Kristen drives home from the shops and breaks down the one step every Claude beginner skips, and why it's the reason your outputs still sound nothing like you. If you're a content creator, female founder, or woman 40+ trying to figure out how to actually start with Claude and make it work for your business, this is the episode that changes that.What You'll LearnWhy Claude setup matters more than any prompt you'll ever writeHow to build your brand voice into Claude so every output sounds like you wrote itWhat AI scaffolding actually is and why it's the missing step for content creators and female foundersWhy multi-passionate and ADHD entrepreneurs need a different entry point into AI for womenHow to stop wasting Claude credits on slop and start getting outputs you'd actually useWhat Kristen and Mia are teaching inside their Her AI Advantage workshop, step by step, no jargonThe Honest BitKristen watched a vineyard get ripped out of the ground near her home and had a moment. AI isn't stopping. The question is whether you're going to wait and see what happens to your business, or decide right now to learn it properly.This episode is for the woman who's chosen the second option and just needs someone to slow it down and show her where to start.🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

April 5, 2026Episode 12518 min

Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It)

Send us Fan MailStruggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered.In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single question that unlocks everything when it comes to building an online business that actually converts.If you've been trying to nail your niche, grow your audience, or figure out who your ideal client is, this episode will reframe the way you think about it completely.In this episode you'll learn:Why traditional ideal client avatar exercises don't work for neurodivergent entrepreneursThe one question to ask yourself before building any offer or content strategyHow to identify your ideal client in a way that makes your content convertWhy understanding your audience deeply is the key to recurring revenue online🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

March 29, 2026Episode 12420 min

Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle

Send us Fan MailYou know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted.That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time push and pull with creating on camera watching herself, judging herself, and then catching exactly what's happening beneath the surface.If you can record a podcast on a walk, talk through ideas in the car, and have entire conversations with yourself while cleaning but completely fall apart the moment a screen is staring back at you this episode is going to make you feel seen, understood, and ready to hit record.No guru rules. No 47-step content calendar. Just raw, honest talk about what content creation actually looks and feels like when you have a neurodivergent brain plus a practical tool you can use today to finally get something out of draft-land and into the world.Try This TodayHit record and open with "Whoops, I accidentally created some content." Let yourself fumble. Ramble. Be imperfect. Then go into your edit and find the one magic moment and cut straight to it. That's your content. Done.🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

March 23, 2026Episode 12319 min

Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs

Send us Fan MailThe world feels loud right now.If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone.This episode walks you through three practical shifts that help multi-passionate creators build a business that can actually handle uncertainty without burning down what's already working.Shift 1 Stop treating followers like passive viewers. Start building a ride or die community people genuinely want to belong to. We're talking real connection, real belonging, and yes the option of a paid community that creates recurring, stable income.Shift 2 Anchor to one core offer. Clear marketing. Focused energy. Income that isn't diluted across a dozen half-built ideas. Your core offer is the trunk and right now, you need roots.Shift 3 Build a dynamic personal brand with a through line. So you can stay versatile, keep pivoting, and never have to force yourself into a niche that doesn't fit while still being instantly recognisable to your audience.Once your core is rooted? That's when you get to play in the branches one-on-one coaching, events, pop-up workshops, creative collabs without blowing up what's already working.And one more thing Kristen wants you to hear: don't spend other people's money in your head. Your job is to invite, not convince.If this lands, subscribe, share it with a fellow multi-brilliant creator, and leave a review so more entrepreneurs can find it. Want more on Evolution? DM us "evolution".🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

March 19, 202623 min

Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer)

Send us Fan MailYou know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel?We're naming that experience for what it is: a mismatch, not a moral failing.If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can create real shame especially when you've tried plan after plan and can't repeat results the way other people seem to. In this episode, Kristen breaks down exactly why traditional business advice fails multi-passionate founders, and what to build instead.They share the metaphor that hit them like a lightning bolt: a disco ball is hundreds of pieces of broken mirror glass turned into something magical. That's you. Your curiosity, pivots, passions, and "too muchness" aren't proof you're broken they're raw materials for brilliance.From there, it gets practical. How to build a scalable core offer the trunk that creates consistent revenue, then give yourself full permission to explore the branches through workshops, retreats, experiments, and creative side quests without wrecking your foundations.If this lands, subscribe, share it with a multi-brilliant mate, and leave a review so more neurodivergent founders can find a business model that actually fits.🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

March 12, 2026Episode 12123 min

Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!

Send us Fan MailIf you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking.Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box.In this episode, Kristen breaks down why the pressure to niche down can actually work against you when you're building a dynamic personal brand and introduces the concept that changes everything: you can be the niche.You'll learn how to find your "through line" the core story that runs through everything you've ever built, created, or been obsessed with by digging into old content, past passion projects, hyper-focus seasons, and the stories you keep telling. There's even a simple prompt you can use today: ask your friends what they associate with you, then keep building the list until the pattern becomes impossible to ignore.From there, Kristen walks you through the "eye of the storm" approach to content strategy: you stay grounded in your values, mission, and voice, while your different interests swirl around you as connection points that pull the right people into your world.Understanding why you do what you do isn't just meaningful. It's the key to sustainable marketing, real community, and a pivot-proof path to six figures and beyond.This episode is for you if:You feel like "too much" for one nicheYou've been told to pick a lane and it makes you want to quitYou're a multi-passionate woman who's done playing smallKey Takeaways:You don't need to niche down your unique through line is your brandAuthenticity and storytelling create deeper audience connection than any strategyYour "deep why" is the foundation of a business that can evolve with youIf this hit home, subscribe, share it with a fellow multi-brilliant mate, and leave a review with your through line. We want to hear it.🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

March 5, 202612 min

Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey

Send us Fan MailWhat if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story.Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if your scattered experiences could ever add up to something cohesive this episode is your permission slip to own every part of your journey and build a brand, visibility, and income around it.What We CoverThe 10% Rule how small, consistent extra effort creates massive trajectory shiftsWhy entrepreneurship is fundamentally a journey of self-discoveryThe real cost of imposter syndrome and how to move through itHow to map your journey and use it as a monetisable assetWhy you are the expert in your own story and how to charge for what you knowCelebrating your wins as a tool for combating entrepreneurial lonelinessWould LOVE you to leave a review and screenshot & share where you're Listening from 🤘🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting

March 1, 202623 min

Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online

Send us Fan MailEver Been Told You’re “Too Much”? This Is Why It May Still Follows You Online.If you feel a tightness every time you go to hit post, this episode is for you.We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small.From personal stories to practical tools, we break down how to turn hesitation into horsepower.Why one negative comment outweighs 100 positive ones (negative bias explained)How to delete the junk immediately instead of letting it lingerThe “Positivity Bank” system that rewires your brain for confidenceHow to screenshot, record, and revisit praise until it becomes muscle memoryWhy tiny, finishable goals build real creative momentumHow visualisation and self-talk help you push through the wobbly middleWhy confidence is a trained skill not a personality traitThe Positivity Bank MethodInstead of replaying criticism, you’ll learn how to:Screenshot kind DMs, comments, and emailsRecord a voice note reading themRevisit them dailyBuild evidence that your work mattersBecause positive feedback shouldn’t disappear it should compound.🎧 Subscribe to the show 📤 Share this with a friend who needs a nudge ⭐ Leave a review to help more creators heal their visibility wounds🪩 JOIN OUR EVOLUTION COACHING PROGRAM: 👉 hivehubcollective.co/evolution🤖 FREE AI RESOURCES: 👉 hivehubcollective.co/free-resources🤖 JOIN OUR HIVE AI MEMBERSHIP: 👉 hivehubcollective.co/hiveai🎥 UGC SKILLS PACK 👉 hivehubcollective.co/ugcskillspackFollow Us:Instagram: @hivehubcollectiveTikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for:14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast RecordingSign Up with BuzzSprout for Podcast Hosting