The Health Business Growth Show

Hosted by JJ Virgin, Health Business Growth Collective

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101

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Jul 2026

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Welcome to the Health Business Growth Show brought to you by the Mindshare Collaborative, the most influential community in health and wellness. This will soon become your ultimate source of inspiration, guidance, and insider tips on how to build a thriving health business. Join JJ Virgin, renowned health expert and founder of the Mindshare Collaborative, along with her Mindshare Mentor co-hosts, and a stellar lineup of incredible health business leaders, as they take you behind the scenes of the most successful health businesses out there. With a focus on actionable insights, each episode of the show delves into the real-world challenges and opportunities that health entrepreneurs face. From marketing strategies to mindset hacks, hiring and firing, and much more, the Health Business Growth Show covers it all, while having a raucous and fun time! Get ready to learn from the most brilliant, innovative, and occasionally unhinged health business experts in the industry who have built empires from scratch and navigated the choppy waters of entrepreneurship. Success leaves clues, and you'll find plenty of those on the show as our guests share their struggles and successes. Building a health business is no easy feat, but with resilience, creativity, courage, and a willingness to step outside your comfort zone, you can achieve great things. The Health Business Growth Show is all about finding humor in the chaos and helping you build a business that's truly worth it. If you're ready to take your health business to the next level, tune in to the Health Business Growth Show and get inspired by the best in the industry.

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July 24, 202627 min

Can This Nobel Prize-Winning Molecule Protect Your Mitochondria? | Chris Burres

The Longevity Molecule That Has Scientists Talking: Can ESS60 Help Protect Your Mitochondria? What if one of the most fascinating discoveries in longevity research wasn't developed for medicine—but was discovered while scientists were studying carbon? In this episode of the Health Business Growth Show , Tim sits down with Chris Burres , founder and chief scientist of MyVitalC , to unpack the remarkable story behind ESS60 —a Nobel Prize-winning carbon molecule that unexpectedly became the focus of one of the most talked-about longevity studies in history. Chris explains how a molecule originally researched for industrial applications went on to produce a 90% lifespan extension in a landmark rat study , why researchers believe mitochondria may be at the center of healthy aging, and what the current human research actually shows. Together, they separate hype from science while exploring sleep, oxidative stress, inflammation, and the future of longevity medicine. Whether you're a functional medicine practitioner, health entrepreneur, biohacker, or simply fascinated by the science of aging, this episode offers an engaging look at one of today's most intriguing emerging health technologies—and the evidence behind it. In This Episode The surprising origin story of ESS60—and why it won a Nobel Prize The famous longevity study that sparked worldwide interest Why mitochondria may hold the key to healthy aging Chris' "BOSS Theory" for buffering oxidative stress What current human research says about sleep, energy, and recovery How practitioners are incorporating longevity-focused care into their practices Why trust and scientific transparency matter in the supplement industry Timestamps 00:00 – Meet Chris Burres: Scientist, entrepreneur & comedy improv performer 02:45 – Why every expert should learn improv (and become a better podcast guest) 04:00 – The Nobel Prize-winning molecule you've probably never heard of 05:50 – The landmark rat study that changed Chris' career forever 09:25 – Can animal longevity research translate to humans? 11:55 – How ESS60 may support mitochondria and healthy aging 16:40 – The unforgettable Mardi Gras analogy that explains oxidative stress 17:35 – What longevity practitioners should know before recommending ESS60 19:40 – New clinical research on inflammation, sleep, and migraine support 22:50 – The skincare science behind ESS60 23:30 – Which MyVitalC products are designed for sleep, recovery, menopause, and daily wellness 25:20 – Resources, practitioner access, and Chris' final advice for growing a successful health practice

June 27, 2025Episode 10130 min

3 Health Pros Share What's Actually Working in Their Business

We're back with Part 3 of our special Mic Drop series—and these short and powerful stories just keep getting better. We're bringing you again three powerful "mic drop" moments from our community—real strategies that helped these health practitioners grow, simplify, and stay in love with their business. You'll hear from Dr. Yvonne Karney, a midlife wellness expert and Founder of Vitality Renewal, who shares how she shifted from traditional care to a hybrid model that helped her see more patients and feel less overwhelmed. Then, Dr. Rudrani Banik—a Neuro-ophthalmologist and Author—opens up about how writing books completely changed her visibility and credibility (and how you can start, too). And finally, Dr. Jaban Moore talks about his complicated relationship with social media and how leaning into it—awkward moments and all—helped him grow a loyal following and a thriving clinic. If you've been craving ideas that feel doable and real, this episode is for you. And if you haven't grabbed our free e-book yet, The Health Professionals Playbook for Adding Multiple Streams of Income, now's the time. It's full of simple, proven ways to grow your income without chaining yourself to your practice. Grab your copy here: bit.ly/42YnYki . Timestamps [00:00:00] Introduction. [00:01:27] Hybrid programs for patient outcomes. [00:03:44] Group program structure overview. [00:07:14] Group program profitability analysis. [00:11:13] Importance of writing a book. [00:18:45] Tips on hitting bestselling book on Amazon [00:23:06] Social media growth strategies. [00:26:18] Viral growth through consistent posting. [00:28:30] Social media content simplicity. Memorable Quotes: "We need to protect our time and we need to protect our spirit so that the more energy and the more efficiency that we have, the more people we can help." [00:08:33] – Dr. Yvonne Karney "I strongly believe that for people like us in the health and wellness industry, we need to each have our own book. Why? It's to set you up as a trusted authority in the space." [00:11:13] – Dr. Rudrani Banik "We don't use it to impress people. It's not to brag when you're online. You're doing it to impact people, to educate people, to change narratives." [00:22:32] – Dr. Jaban Moore Connect with Dr. Yvonne Karney Website: https://www.vitalityrenewal.org/ Instagram: https://www.instagram.com/yvonnekarneymd/ Connect with Dr. Rudrani Banik Website: https://www.drranibanik.com/ Instagram: https://www.instagram.com/dr.ranibanik/ Connect with Dr. Jaban Moore Website: https://drjabanmoore.com/ Instagram: https://www.instagram.com/drjabanmoore/ Links Mentioned In This Episode Health Biz Hub - http://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting: www.evolvedpodcasting.com

June 20, 2025Episode 10036 min

Inside the Winning Tactics of Successful Health Entrepreneurs

You know those moments when someone shares one little thing they did in their business and you're like… whoa, that changes everything? That's exactly what today's episode feels like — and it's actually part 2 of our Mic Drop series. If you caught part 1, you already know these short, sharp stories pack a punch. We're pulling back the curtain on three more behind-the-scenes moments from last year's summit — quick, powerful stories from health pros who've built seriously impactful businesses by doing things a little differently. Dr. Tabatha Barber opens up about how she turned her own burnout into a movement — growing her Fast to Faith program into a bestselling book, supplement line, and coaching academy that's now helping women all over the world. Dr. Jenn Simmons shares how things shifted when she finally found the words to say exactly who she helps (and how she started packing out her webinars as a result). And Dr. Rob Whitfield? He's showing us what happens when you pair innovation with intention — from launching a practitioner training program to building a YouTube channel that hit half a million subscribers in just 90 days. Each mic drop offers a fresh look at what's possible in health entrepreneurship when you lean into clarity, strategy, and community. If you're looking for what actually works in the health business space right now, this is your episode. And if you haven't already, make sure you grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. It's full of simple, doable ways to stop trading time for money — download it here . Key Timestamps [00:00:00] Introduction. [00:01:48] Growing your memberships through communities. [00:05:30] Transforming your groups into powerful communities. [00:07:41] Tips that help fast track your growth. [00:10:07] Scaling with certification. [00:12:04] Community empowerment and growth. [00:19:51] Honing your message to be clear, concise, and consistent. [00:24:05] Sales and serving clients. [00:27:12] Brand awareness [00:30:32] Growing a podcast through YouTube [00:33:05] Being a male in Mindshare [00:34:27] Optimize your branding Memorable Quotes "You don't want to be who you started out to be. You don't want to be who you were last year. That's not serving anybody." [00:15:14] – Dr. Tabatha Barber "As it turns out, what we don't need are more meetings because we don't need to learn to be better doctors. We need to learn to be better business people because if they're not coming, you're not helping them." [00:18:15] – Dr. Jenn Simmons "You can also simply promote a video on YouTube very cheaply. It's the cheapest form of promotion you can do in social media, and you'll get all the analytics from it where the others don't give you." [00:32:29] – Dr. Rob Whitfield Connect with Dr. Tabatha Barber Website: https://drtabatha.com/ Instagram: https://www.instagram.com/gutsydrtabatha Connect with Dr. Jenn Simmons Website: https://www.realhealthmd.com/ Instagram: https://www.instagram.com/drjennsimmons/ Connect with Dr. Rob Whitfield Website: https://www.drrobertwhitfield.com/ Instagram: https://www.instagram.com/robertwhitfieldmd/ Links Mentioned In This Episode Health Biz Hub - https://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting: https://www.evolvedpodcasting.com

June 9, 2025Episode 9936 min

Game-Changing Moves That Took These Health Businesses to the Next-Level

Sometimes the most impactful lessons come in short, sharp bursts—and today, you're getting three. We're sharing exclusive mic drop moments from last year's summit, featuring powerful strategies that actually moved the needle for real health business owners. You'll hear exactly how Margaret Floyd Barry scaled her practice without burnout, how Jodi Cohen utilizes affiliate marketing to drive revenue and growth to her business, and how Susan Bratton turned podcast guesting into a million-dollar revenue stream. Margaret Floyd Barry, Functional Nutritionist, Educator, and Founder of Restorative Wellness Solutions, breaks down how hiring the right team helped her escape the "success trap." She shares how shifting from solo expert to team leader created more impact and freedom in her business. Next up, Jodi Cohen—Founder of Vibrant Blue Oils—reveals the secret to what makes a powerful affiliate program. Then, Susan Bratton, digital marketing powerhouse and CEO of Personal Life Media, shares how staying deeply connected to your audience can fuel authentic business growth. She breaks down exactly how showing up on podcasts (as yourself ) can open unexpected doors. P.S. Don't forget to grab your free copy of The Health Professionals Playbook for Adding Multiple Streams of Income here . If you're ready to stop trading hours for dollars, this is your next move. Timestamps [00:00:00] Introduction. [00:03:01] Success trap in health business. [00:04:29] Functional nutrition's core importance. [00:07:34] Dream team for functional practice. [00:09:15] Structuring compensation. [00:17:16] Affiliate marketing in a nutshell. [00:19:43] The secret to powerful affiliate programs. [00:23:05] Collaborative marketing strategies. [00:26:30] Podcast guest revenue strategies. [00:29:16] Revenue from targeted podcasting. [00:34:59] Podcasting for revenue generation. Memorable Quotes "But managed properly and with the right person, you can have many other team members who are taking exceptional care of your clients and still getting exceptional results." [00:06:56] – Margaret Floyd Barry "The secret to a powerful affiliate program is it has to have kind of a low-price offer to incentivize people to join." [00:19:42] – Jodi Cohen "What's interesting about it is that some of the smallest shows can make excellent revenue if they're very targeted and you have excellent offers that suit their needs." [00:28:57] – Susan Bratton Connect with Margaret Floyd Barry Website: https://margaretfloydbarry.com/ Instagram: https://www.instagram.com/margaretfloydbarry/ Connect with Jodi Cohen Website: https://vibrantblueoils.com/ LinkedIn: https://www.linkedin.com/in/vibrantblueoils/ Connect with Susan Bratton Website: https://personallifemedia.com/ Instagram: https://www.instagram.com/susanbratton/ Links Mentioned In This Episode Health Biz Hub - http://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here 👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting : https://www.evolvedpodcasting.com/

May 8, 2025Episode 9851 min

The Power of Story: Why Owning Your Narrative Makes You Unstoppable – with Bo Eason

Most nine-year-olds don't map out their life for the next two decades—but Bo Eason did, and it took him straight to the NFL. Then he did it again—this time as a playwright, storyteller, and speaker who's worked with everyone from Morgan Stanley to small business owners trying to find their voice. In this episode, Bo opens up about how owning your story isn't just inspiring—it's essential if you want to lead, connect, and grow. If you've ever wondered how to stand out in a noisy space, Bo's got some seriously good advice. You'll hear how Bo's approach to storytelling is less about having it all figured out and more about being real—and showing up like it actually matters (because it does). He shares how becoming the product—truly living what you teach—creates trust faster than any script ever could. We also get into how mastery in one part of life spills into everything else, and why courage (not perfection) is what makes people lean in. And Bo's "No Plan B" mindset? It hits different when you hear the story behind it. If you've been playing it small or hiding behind the scenes, this one's for you. Bo reminds us that your story is your superpower, especially in the health space where people crave realness more than ever. His take on stepping up, speaking out, and sticking with your dream is refreshingly honest—and honestly, really motivating. And if you're ready to bring in more income without burning out, grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income right here: https://bit.ly/42YnYki . Timestamps [00:00:00] Introduction. [00:02:34] Growing yourself to grow business. [00:03:17] Dreaming big as a child. [00:08:10] Career transition from football. [00:13:29] Mastering the expression of YOU and what it unlocks for you. [00:17:07] The value of health professionals. [00:20:14] Embodying your product authentically. [00:24:13] The secret to multiplying your success and authority. [00:26:27] Health professionals – train and be ready because you're the answer. [00:30:48] Becoming magnetic through expression. [00:33:42] Mastery equals mastery. [00:37:23] Courage is always rewarded. [00:40:23] The challenge to health professionals - revolutionize how health is delivered. [00:44:11] Effective storytelling through pain. [00:48:23] Overcoming fear to succeed. Memorable Quotes "People believe 50% of what comes out of your mouth, but they believe your body 100% of the time." [00:20:59] – Bo Eason "You get rewarded for that performance every time you do it because courage is always rewarded. If you're reluctant to be in this position I'm asking you to be, then you get rewarded automatically because it's a courageous act to begin with." [00:37:48] – Bo Eason Connect with Bo Eason Personal Story Power: https://boeason.com/psp/ There's No Plan B for Your A-Game Book: https://boeasonbook.com/ Website: https://boeason.com/ Instagram: https://www.instagram.com/boeason21/ Facebook: https://www.facebook.com/boeasonofficial/ Links Mentioned In This Episode Health Biz Hub - https://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here 👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting : https://www.evolvedpodcasting.com/

April 17, 2025Episode 9632 min

Dr. Robert Whitfield - Scaling a Leading Breast Explant Surgery Practice

Dr. Robert Whitfield had no idea just how much his business would change when the pandemic hit—but instead of backing down, he completely reimagined how he practiced medicine. He talks about how he reshaped his clinic into a full healing center, built a dream team from his mission and vision standpoint, and started creating a premium experience that actually feels personal and supportive. He shares what worked, what didn't, and the mindset shifts that made all the difference. If you're running a health business (or thinking about it), this is one of those stories you'll want to hear all the way through. Dr. Rob—aka America's Breast Implant Illness Expert™—has over 25 years of experience as a plastic surgeon, and he's got some seriously refreshing takes on how to grow with purpose. He walks us through how he uses social media platforms to educate and connect with potential patients before they even walk through the door. It's clear he's not just thinking like a doctor—he's thinking like a visionary entrepreneur. This episode is full of little gems you can actually use—whether you're building something from scratch or ready to take your practice to the next level. And if you want even more behind-the-scenes strategy, don't forget to grab our free guide, The Health Professionals Playbook for Adding Multiple Streams of Income . It's a super practical resource for finding freedom from the time-for-money trap—grab it here: https://bit.ly/42YnYki . Timestamps [00:00:00] Introduction. [00:02:25] Challenges of building a health business. [00:04:00] Finding your people – identifying an avatar for your practice. [00:06:02] Transitioning out of trading time for money. [00:08:52] Hiring lessons and errors (and how to correct them). [00:11:55] Trusted sources for organizational growth. [00:16:42] Technology suggestions to scale your health business. [00:19:59] Your team's active role in elevating patient care. [00:22:33] Utilizing social media to go beyond conversions. [00:25:30] Nurturing your prospects effectively. [00:29:41] AI tools and steps on supercharging your health business. Memorable Quotes "I try to give back as much as I can to the group to help elevate what I learn about whether it's YouTube or something else to help them grow their businesses because the more we can do collectively to help each other, the better off all of us will be." [00:04:55] – Dr. Robert Whitfield "The team makes or breaks the entrepreneur and their spirit." [00:08:52] – Dr. Robert Whitfield Connect with Dr. Robert Whitfield Website: https://www.drrobertwhitfield.com/ Instagram: https://www.instagram.com/breastimplantillnessexpert/ Facebook: https://www.facebook.com/DrRobertWhitfield/ YouTube: https://www.youtube.com/@breastimplantillnessexpert Links Mentioned In This Episode Health Biz Hub - https://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here 👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting : https://www.evolvedpodcasting.com/

April 11, 2025Episode 9526 min

Sara Lingenfelter's Guide to Streamlining Operations and Delegation for Entrepreneurs

When your operations are messy, your whole business feels harder than it needs to be. That's why we brought in our amazing Business Mentor, Sara Lingenfelter—CEO of Virtual Biz Partner and certified systems expert—to unpack what's really going on behind the scenes in most health businesses. We talked about why getting your ops in order is just as important as marketing (if not more), and how it can actually give you more time back to focus on what lights you up. Sara's been helping moms build successful online businesses for years, and her advice is the kind that just makes sense. We got into all the stuff that so many business owners skip—like how to hire the right person instead of rushing and regretting it later. Sara dropped some seriously helpful tips on where to start with processes and how to use tools like Loom and AI to make things run smoother. She's all about keeping it simple and doable. If you've ever felt stuck in the chaos, this episode might just be your sigh of relief. We also talked about the numbers—what to track, what actually matters, and how to use that info to make better decisions without drowning in spreadsheets. Plus, we covered the real deal on team dynamics, whether you're hiring contractors or full-time help. If you're ready for less stress and more flow, this one's worth a listen. And if you haven't yet, grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income at https://bit.ly/42YnYki —it's packed with super simple ways to earn more without being tied to your practice 24/7. Timestamps [00:00:00] Introduction. [00:03:56] Hiring the right team member. [00:06:53] Operational efficiency in the health business. [00:10:06] Hiring process involvement essentials. [00:15:36] Tracking business metrics effectively. [00:20:33] Finding the right business support. [00:23:12] Business resources. Memorable Quotes "Operations may not sound fun to them, but whether they're doing it or they hire somebody, it will free up their time." [00:03:44] – Sara Lingenfelter "A lot of times people hire and they don't have that job description and that's where they hire the wrong person." [00:10:20] – Sara Lingenfelter Connect with Sara Lingenfelter's Website: https://www.virtualbizpartner.com/ Instagram: https://www.instagram.com/saralingenfelter/ Facebook: https://www.facebook.com/virtualbizpartnercom Links Mentioned In This Episode Health Biz Hub - https://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here 👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting : https://www.evolvedpodcasting.com/

April 3, 2025Episode 9430 min

How to Grow Your Health Business Without Doing It All Yourself with Will Humphreys

A life-changing accident sent Will Humphreys down an unexpected path, but it also unlocked a purpose bigger than he ever imagined—helping health business owners build thriving, mission-driven companies. In this conversation, he opens up about the lessons he's learned, from growing multiple businesses to creating a leadership style that actually works. We're getting into what makes a team truly great, how aligning with purpose leads to more freedom, and why virtual assistants are a game-changer for health entrepreneurs. If you've ever wondered how to scale without sacrificing your sanity, you'll want to hear this. Will doesn't just talk about success—he's lived it. He shares real stories from his journey, including what it takes to turn a struggling business into something that runs smoothly (without you having to do it all). He also pulls back the curtain on Virtual Rockstar, his company that connects health business owners with top-tier virtual assistants to help them streamline operations and scale faster. This is about making smarter moves, building stronger teams, and creating a business that works for you , not the other way around. And if you're ready to create more time and financial freedom, here's something to help—grab The Health Professionals Playbook for Adding Multiple Streams of Income for free. It's full of simple, actionable ways to grow your income without being stuck in your practice 24/7. Get it here: https://bit.ly/42YnYki . Timestamps [00:00:00] Introduction. [00:02:30] The journey to becoming a health care professional. [00:07:31] The purpose of leaders – build leaders. [00:10:53] Stabilizing entrepreneurial power. [00:15:40] How becoming mission-based changes your life. [00:16:39] New paradigm in healthcare. [00:18:08] Community business growth and support. [00:20:56] Empowering families through virtual assistance. [00:23:27] Employee care and integration. [00:26:55] Clarity on the purpose vs. product. Memorable Quotes "I also think it's like feeling called to do something special—like to not waste our time on this planet, to touch as many lives as possible. And I think that combination is a beautiful thing." [00:10:11] – Will Humphreys "The number one purpose of any leader is to build more leaders, and the greatest leader in any room is the person who loves the most." [00:28:29] – Will Humphreys Connect with Will Humphreys Website: https://whumphreys.com/ Instagram: https://www.instagram.com/the_profitable_provider/ Facebook: https://www.facebook.com/TheProfitableProvider/ LinkedIn: https://www.linkedin.com/in/will-humphreys-ba599918/ YouTube: https://www.youtube.com/@willpowerpodcast Links Mentioned In This Episode Health Biz Hub - http://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here 👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting : www.evolvedpodcasting.com

March 27, 2025Episode 9332 min

Matthew Crofoot - Coaching Health Entrepreneurs to Build Thriving Businesses

Feeling like the tech side of your health business is more of a headache than a help? You're not alone. So many health pros waste time and money on systems that don't actually work for them. That's why Matthew Crofoot—IT and Tech Solutions Expert, Quantum Energy Healer, Functional Nutritional Therapy Practitioner, and Holistic Health Coach—is here to break it all down. He's sharing how to make your website work for you, get your emails seen (instead of lost in spam), and use AI in a way that actually saves you time without losing the personal touch. Think about your website—does it really pull in the right clients, or is it just sitting there? Matthew shares what makes a site effective, plus easy tweaks that instantly improve user experience. We also get into email deliverability (because what's the point of a great message if no one sees it?) and how to use text messaging to connect with clients without being annoying. Whether you're starting out or scaling up, these small changes can make a big difference. This is the kind of stuff that takes your business from feeling stuck to running smoothly. And if you want to go even deeper, grab our FREE Health Professionals Playbook for Adding Multiple Streams of Income here —because you can grow your income without working 24/7. And don't miss the Health Biz Growth Conference —three days of expert insights, smart AI strategies, and real talk on building a business that works for you. Key Timestamps [00:00:00] Introduction. [00:01:43] Tech systems for business success. [00:06:04] Challenges with health coach websites. [00:11:05] Email deliverability and reputation management. [00:17:27] Text communication strategies. [00:22:25] Importance of human element in AI. [00:26:30] AI in content creation. [00:28:17] AI tools for operational efficiency. [00:30:48] Balancing technology and the human aspect. Memorable Quotes "You'll lose customers because there's this like trust factor. When I go to a site and I see that they can't even get the design nice on their site, I don't know if I trust them so well to take care of me as a client or a patient." [00:10:18] – Matthew Crofoot "I think it's critical to use AI to be quick enough and nimble enough in the current marketplace—it's like almost impossible to keep up otherwise. So what is really great for, in my opinion, is organizing ideas." [00:21:28] – Matthew Crofoot Secure your spot for the Health Business Growth Conference – https://pages.healthbusinessgrowthcollective.com/hbgc-sp Health Biz Hub - https://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here 👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Connect with Matthew Crofoot: Website: https://habitualhealth.com/ & https://matthewcrofoot.com/ LinkedIn: https://www.linkedin.com/in/matthew-crofoot/ P roduced by Evolved Podcasting : https://www.evolvedpodcasting.com/

March 20, 2025Episode 9230 min

Marketing in the Wellness Industry

If you're trying to grow your audience, connect with potential clients, and actually make money from your expertise, podcasting might be your best-kept secret. Victoria LaFont—Founder of The LaFont Agency and one of our Health Business Growth Collective mentors—knows exactly how to turn listeners into loyal clients. We're talking about creating content that feels natural, using AI and SEO to get noticed, and keeping it simple so you actually stick with it. Whether you've got a podcast already or you're just thinking about starting one, you'll walk away with ideas you can use right away. Let's be real—most podcasts don't make it past the first few episodes. Victoria breaks down why that happens and how to stay consistent without burning out. We also chat about how personal stories help people connect with you (because no one wants to listen to something that feels stiff and scripted). She shares tech tips that make podcasting easier, so you can focus on what really matters—building relationships and growing your business. Oh, and if you're looking for more ways to grow your income without working more hours, grab our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income at https://bit.ly/42YnYki . And if you're serious about taking your business to the next level, you won't want to miss the Health Biz Growth Conference —it's packed with strategies to help you attract the right clients and turn them into raving fans. Hope to see you there! Timestamps [00:00:00] Introduction. [00:02:43] Health business growth collective. [00:03:31] Podcasting beyond your expertise. [00:08:21] Personal stories in marketing. [00:09:38] Infusing story and vulnerability. [00:14:57] Authenticity in podcasting. [00:17:47] Perfection vs. progress in podcasts. [00:21:19] Utilizing AI for podcasting. [00:23:54] Podcasting as a marketing tool. [00:27:44] Podcasting and audience engagement. Memorable Quotes "You're not going to know until you put it out there and you get response from the people who really want to hear what you have to say. So just get it out there." [00:19:59] – Victoria LaFont "The beauty of that stat is that so many people start a podcast and the majority, they never keep going. Mainly what you have to do is just keep showing up." [00:25:08] – Victoria LaFont Connect with Victoria LaFont Website: https://thelafontagency.com/ Instagram: https://www.instagram.com/thelafontagency Facebook: https://www.facebook.com/victolafont/ Links Mentioned In This Episode Health Biz Hub - https://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Secure your spot for the Health Business Growth Conference – https://pages.healthbusinessgrowthcollective.com/hbgc-sp Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here 👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting : https://www.evolvedpodcasting.com

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