The Hard Truth About B2B eCommerce

Hosted by Isaiah Bollinger

Technology Marketing

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Episodes

164

Latest episode

Jan 2026

Language

EN-US

About the show

This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.

Listen to episodes

60 recent

January 7, 2026Episode 41 hr 7 min

Episode 164: Ken Novak, Founder of Hatch Quantified

Send a textIn Episode 164 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson dive into a thought-provoking conversation with Ken Novak, the innovative founder of Hatch Quantified. Discover how Ken is revolutionizing the B2B landscape by bridging the gap between traditional manufacturing and digital transformation. Learn about Hatch's unique approach to unlocking digital value for manufacturers and distributors, and explore the challenges and opportunities in the evolving world of B2B commerce. Whether you're a seasoned industry professional or new to the field, this episode offers valuable insights into the future of B2B e-commerce.Support the show

December 10, 2025Episode 31 hr 15 min

Episode 163: Hans Leong, Senior e-Procurement Implementation Specialist at Carrier Enterprise

Send a textIn this episode of "The Hard Truth About B2B eCommerce," host Isaiah Bollinger sits down with Hans Leong, a Senior e-Procurement Implementation Specialist at Carrier Enterprise. They delve into the intricacies of e-procurement, discussing the evolution of distribution and manufacturing in the digital age. Hans shares insights on the importance of automation, the future of ERP systems, and the role of AI in streamlining business processes. The conversation also touches on the challenges and opportunities within the B2B sector, emphasizing the need for companies to adapt to technological advancements to stay competitive. Tune in to explore how e-procurement is reshaping the landscape of B2B commerce.Support the show

November 26, 2025Episode 254 min

Copy of Episode 162: Matt Weis, Co-Founder of Circuit

Send a textIn this episode of "The Hard Truth about B2B e-commerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Matt Weis, Co-Founder of Circuit, to explore the evolving landscape of B2B commerce. From the challenges of selling to government monopsonies to the intricacies of AI in manufacturing, Matt shares insights from his journey in the tech and defense sectors. Discover how Circuit is revolutionizing the way manufacturers operate and the future of AI-driven solutions in the industry. Tune in for a deep dive into the world of B2B innovation and the exciting potential of AI.Support the show

November 5, 2025Episode 11 hr 3 min

Brent Peterson: Episode 161 B2B eCommerce Consultant

Send a textIn this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent shares insights from his journey, including the challenges and opportunities in the B2B space, and the future of commerce platforms. Tune in for a thought-provoking discussion on the intersection of technology and commerce.Support the show

October 8, 2025Episode 2052 min

Episode 160: Stephen Metts, Vice President of Innovation at Zaelab

Send a textIn Episode 160 of "The Hard Truth About B2B e-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Stephen Metts, Vice President of Innovation at Zaelab. Stephen shares insights from his 18-year journey in B2B commerce, discussing the evolution of CPQ (Configure, Price, Quote) solutions and the importance of innovation in bridging the gap between technology and user needs. The conversation delves into the challenges of integrating complex systems, the role of empathy in technology adoption, and the future trajectory of ServiceNow and Logik.ai. Tune in for a deep dive into the strategies that drive successful digital transformations in the B2B space.Support the show

September 24, 2025Episode 191 hr 3 min

Episode 159: Rudy Abitbol, B2B eCommerce & Digital Growth Leader

Send a textIn Episode 159 of "The Hard Truth About B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Rudy Abitbol, a seasoned leader in B2B eCommerce and digital growth. Rudy shares his journey from programming enthusiast to a strategic leader in the B2B space, offering insights into the evolution of eCommerce platforms and the challenges of digital transformation. Tune in to explore the future of distribution, the role of AI in business, and how companies can stay competitive in a rapidly changing landscape. Don't miss this engaging conversation filled with practical advice and industry wisdom.Support the show

August 20, 2025Episode 1854 min

Episode 158 : Zeke Camusio, CEO of Data Speaks

Send a textIn this episode, we explore the pivotal role of AI and machine learning in revolutionizing B2B marketing strategies. Learn how these technologies are not only optimizing campaigns but also personalizing customer experiences and driving measurable results. Tune in for expert insights and practical examples that showcase the future of marketing in the digital age.Support the show

July 30, 2025Episode 171 hr 1 min

Episode 157: Matthew Asher, Senior Program Manager of CPQ at ServiceNow

Send a textIn Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares insights from his journey in the software implementation space, discusses the integration of AI in CPQ, and explores the future of self-service in B2B sales. Whether you're a seasoned expert or new to the field, this episode offers valuable perspectives on navigating the complexities of modern e-commerce. Tune in to discover how companies can leverage CPQ to enhance their sales processes and customer experiences.Support the show

July 23, 2025Episode 161 hr 6 min

Episode 156: Lance Owide, General Manager B2B at BigCommerce

Send a textIn Episode 156 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome back Lance Owide, General Manager of B2B at BigCommerce. Lance shares insights into the evolving landscape of B2B e-commerce, emphasizing the importance of agility and incremental growth for businesses transitioning online. The discussion covers BigCommerce's innovative strategies, including AI-driven sales tools and immersive buyer experiences, aimed at enhancing operational efficiency and driving revenue growth. Tune in to explore the future of B2B e-commerce and learn how to stay ahead in a rapidly changing digital world.Support the show

July 9, 2025Episode 151 hr 6 min

Episode 155: Michael Netto, General Manager K-Commerce

Send a textMichael Netto is the general manager of K-Commerce, a B2B eCommerce focused software platform. We discuss many challenges in B2B such as excel's unstructured data creating data problems, manufacturers vs distributors, the tech gap vision and many others. We discuss how customer needs drives product innovation and why the ERP is the foundational system in B2B. The omnichannel expectation in B2B eCommerce is not a simple switch for manufacturers and distributors to adapt to.Support the show