The Business of Sport

Hosted by International Sports Convention

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182

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Jun 2026

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About the show

In association with the International Sports Convention

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June 9, 202632 min

The Business of Sport - Sergey Krasotin

With the FIFA World Cup in the USA, Canada, and Mexico only days away, and two years beyond that, the next Olympic Games in Los Angeles, our recent guest is perfectly placed to guide us through what to expect from the marketing partners of these global events, the biggest in the world, and with a focus on the fan experience. Sergey Krasotin is a proud-based design director with 12 years' experience shaping products, brands, and digital experiences that people genuinely enjoy using. He mentors founders and has led design for start-ups that have collectively raised over $1 billion.

February 12, 202630 min

The Business of Sport - Indy Khabra

Indy Khabra is a global ad technology executive, entrepreneur, and industry thought leader. He is the Co-Founder of Livewire, an award-winning gaming marketing company launched in 2021 that helps the world's leading brands connect with highly engaged gaming audiences at scale. With deep expertise across strategy, data, technology, and emerging media, Indy leads Livewire's global growth, working with clients including NFL, Live Nation, DAZN, Verizon, Nike, Uber, and Amazon. Prior to Livewire, Indy held senior leadership roles at Dentsu, where he led the Data, Technology, and Programmatic division, earning multiple industry accolades as part of the group's executive team. Recognised as a Top MarComm Leader in Campaign's 40 Under 40, Indy is a regular contributor to leading industry publications and events, including Digiday, WARC, Campaign Asia, and Advertising Week, where he shares insights on the future of media, gaming, and advertisingInnovation

January 15, 202631 min

The Business of Sport - Mike Buckley

Born and raised on Cape Cod, MA, Buckley was introduced to sailing by his single mother who worked multiple jobs and sports became both an outlet and a foundation for discipline, resilience, and drive. What started as an unexpected extracurricular pursuit quickly grew into a defining passion that shaped his personal and professional trajectory. From high school waters to global competition, Buckley's career ascended quickly. He went on to become a 2-time world champion sailor, competing at the highest levels of the sport and earning recognition for his strategic sharpness and relentless competitiveness. His experience across international racing circuits provided not only athletic success but also an insider's understanding of the opportunities and shortcomings of sailing as a spectator sport. In November 2023, Buckley and tech entrepreneur Ryan McKillen led the acquisition of the U.S. SailGP Team, marking a historic moment for professional sailing. As CEO, Buckley has built one of the most diverse and high-profile ownership groups in the sport's history, with investors including Issa Rae, DeAndre Hopkins, Gary Vaynerchuk, Avenue Capital Group's Marc Lasry and Carolyn Tisch Blodgett's Next 3. This groundbreaking roster underscores his vision: to align sailing with culture, entertainment, and mainstream sport in a way never done before.

December 4, 202537 min

The Business of Sport - Isabella Bertold

A multiple world cup medalist in the sport of Olympic Sailing, and an athlete on the Canada SailGP team, Isabella Berthold also leads a Next Gen Legacy Fund, focused on providing financial support to youth athletes in British Columbia. Isabella is also a professional cyclist, racing a European focused UCI Road Calendar. A former venture capital analyst, Isabella believes that responsible business, is good business. She believes that sport and sustainability can work side-by-side to develop innovative products and business models that drive real change, fast-tracking our journey towards a smaller carbon footprint. Working in Venture Capital around health, Isabella, who captained Canada's Women sailing in 2024's Americas Cup in Barcelona, is passionate about sustainable cities, and the circular economy.

November 20, 202531 min

The Business of Sport - Ursula Romero

From having Olympic Games accreditation at the age of just 4, to leading one of the world's biggest broadcast operations, Ursula Romero has a fantastic story to tell. The daughter of early pioneers in major event broadcasting, Ursula is the CEO of ISB, International Sports Broadcasting. With over 20 years experience providing coverage of global sporting events, Ursula and ISB are now transitioning away from mainstream sports to providing a platform for emerging sports and events.

November 12, 202545 min

The Business of Sport - Michael R. Payne

Michael Payne has been at the forefront of Sports Marketing for over 40 years, most of that time spent leading and advising on deals around the Olympic Games. Payne has brokered over 25 billion dollars worth of deals and sold his first sponsorship package at the age of just sixteen! He worked alongside all of the great leaders who built the industry – from two decades at the IOC with President Samaranch, and in those early days Horst Dassler of adidas, to over a decade with Bernie Ecclestone at F1 as his right hand person, to now Chairing Volleyball World - a joint venture between FIVB and the private equity group CVC. Payne already has a Sunday Times - Best Sports Book of the Year (2022) and his latest work - Fast Tracks & Dark Deals, How Sport Became Business and Business Became Sport - is available to order now. It tells the story of how the industry started in the 1970's and looks to the future – focussing on what sport and the business of sport holds in store for the next 50 years.

October 24, 202536 min

The Business of Sport - Hugo Inglis

Hugo Inglis is a four-time Olympian with New Zealand. For over a decade, he scored goals at the very top of international elite Field Hockey. Nowadays, Hugo is a co-founder of High Impact Athletes (HIA), a global movement empowering athletes to fund the world's most effective climate and social solutions. Under his leadership, HIA has grown to over 220 athletes across 48 sports and 34 countries, collectively driving almost $2 million in donations, improving almost half a million lives, protecting nearly 7 million animals and mitigating more than 600,000+ tonnes of CO₂e. Grounded in science, technology, and storytelling, Hugo is committed to turning sport's cultural power into real-world impact.

September 21, 202541 min

Her Business of Sport - Lindsey Eckhouse

Lindsey Eckhouse is the Chief Revenue Officer at Mercury 13, a multi-club ownership group focussed on acquiring controlling stakes in professional women's teams in Europe and Latin America. Lindsey has previous experience in sport with the NFL and Maclaren Racing.

September 15, 202537 min

Her Business of Sport - Sally Sheppard

With the Women's Rugby World Cup 2025 in full swing, the RFU's Head of Consumer Engagement, Sally Sheppard, joined our Her Business of Sport podcast to assess the success of the tournament so far and to reveal an insight into England Rugby's plans to harness new supporters in the future.

September 8, 202531 min

Her Business of Sport - Emily Heath

After more than 15 years with Unilever and over a decade as Global Lead of their Rexona/Sure brand of deodorant, Emily has led numerous high impact global campaigns and strategic partnerships. The Sure brand, known as Rexona globally, is over a hundred years old, but Emily's focus is very much on the future, developing on-going partnerships with Manchester City FC, the reigning World Club Champions, Chelsea Football Club and the UEFA Women's Euro Tournament, recently won by England. This is part of a broader strategy to drive brand growth, global visibility and deeper consumer engagement. Her work has been instrumental in unlocking new audiences, delivering measurable commercial returns and helping to establish Rexona as the world's number one deodorant brand.

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