The Business of Fitness

Hosted by Feisty Media

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Feb 2024

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About the show

The Business of Fitness is a weekly podcast where we explore all things athletic industry-related through the lens of the women who are kicking ass in their professions. Want to open a yoga studio, work as a team manager, or create your own fitness line? From aspirational interviews with fitness industry leaders to actionable advice from women who are kicking ass in their small businesses, our mission is to go behind the scenes to figure out how these women keep their shit together.

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February 1, 202436 min

Saying Goodbye and the top 10 tips I learned from our guests

Thanks to listeners + thanks to all the incredible guests! Believe in yourself and your business—and be passionate about it Doing anything well takes time or money, usually both, especially at the outset Don’t be intimidated by the business details - but don’t ignore them Ask for help—biggest mistake people made was trying to do it alone Failures aren’t a bad thing, they’re just stepping stones Look for programs that can help you take your biz to next level Take notes on what others are doing, but you don’t have to do what everyone else is doing—look for white space Marketing matters, and it’s imperative to have a product that you believe in Opt out of embarrassment! You can do anything, but you can’t do everything—and that’s why I’m signing off for now.

January 18, 202440 min

How to Create a Space in a Niche Market with Tina Singh of Bold Helmets

Tina Singh couldn't find a helmet to fit her kids when they started riding bikes. As an Occupational Therapist, working in the area of head and brain injury, she knew how important the use of helmets is. After trying many makeshift solutions, she took it upon herself to create a product that worked for kids like hers. Bold Helmets has created the first safety certified multisport helmet for Sikh kids aged 5+. We talk about how she got started, what she wishes she’d known, how to create a new product from nothing, and how to market a new product while educating your audience about why it’s needed Learn more: https://www.boldhelmets.com/en-us Follow us on Instagram: @business.of.fitness @feisty_media @mollyjhurford Feisty Media Website: https://livefeisty.com/ Support our Partners:

January 4, 202451 min

How to Get (or Create) Your Dream Job with Ali Carr + Jenna Celmer of Basecamp Outdoor

On this episode we will cover: The origin story of Basecamp Outdoor How Ali & Jenna became business partners Their strategy on how they make big decisions and move their business forward together Their best advice for outdoor industry job seekers, other than subscribing to the newsletter How to actually catch a company’s interest with your resumé and cover letter Follow their socials: https://www.instagram.com/basecampoutdoorjobs/ https://www.instagram.com/g.i._jenna/ https://www.instagram.com/chasingalicarr/

December 21, 202330 min

A new way to think about goal setting for your business in 2024

As we approach the end of 2023, Molly breaks down her favorite tips for personal & business goal setting for a new year: Good, Better, Best - Love this for races, but works well for a higher level look at business as well—what went well, what could have been better, what do you need to be at your best? Social media, marketing, P&L statements, taxes—gahhh Defining success - slow growth vs fast growth, going all in vs letting it happen. What do you want versus what does the optimal day/week look like for you? How can those two overlap? Have big goals, but bring your Resolutions down to ones that are small + more daily/weekly in nature vs sweeping. Celebrate success when it comes! Know you don’t have to have it all figured out / it doesn’t need to be going amazingly just yet. Most businesses take 18-24 months before returning ANY profit https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable#:~:text=Most%20businesses%20don't%20make,to%20the%20Small%20Business%20Administration . Take our SURVEY: https://forms.gle/yES6QZiq28q1Pynv5 Follow us on Instagram: @business.of.fitness @feisty_media @mollyjhurford Feisty Media Website: https://livefeisty.com/ Support our Partners:

December 7, 202347 min

Martha Y Diaz of Itacate on How to Start a Product-Based Business from Scratch

Born in central Mexico, Martha Y Diaz has translated her Mexican cooking roots into the outdoor industry's first Latin cuisine dehydrated meals brand! The traditional meals are freeze dried to be able to carry, pack, and eat on the move! Her brand is a celebration of diversity on the trails, something that she infuses into Itacate's nonprofit partners and programming. Learn more about Itacate Follow us on Instagram: @business.of.fitness @feisty_media @mollyjhurford Feisty Media Website: https://livefeisty.com/ Support our Partners:

November 23, 202352 min

Catching up with Feisty’s Sara Gross about how to go viral, e-courses + the upcoming Feisty Business Accelerator

“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you’re just grinding it out and sitting in the pack, but you’re also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media’s Women's Performance Podcast, Sara Gross shares her entrepreneurship insights on how to evolve as a leader in a growing media company and continue to make compelling content that both inspires and pays the bills. They discuss how Sara and Feisty Media balance multiple online and in-person projects, how they make viral content, plus how and when to take the leap into new initiatives.They also talk highlights from the upcoming Feisty Business Accelerator , taking place January 4th and 5th in conjunction with USAT’s Endurance Exchange conference, and why continuing education is vital - even for the most seasoned entrepreneur.In particular, they discuss: What Sara and Feisty Media have learned from developing and selling online courses How to foster a successful and engaged community The value of being in person at flagship events like the IRONMAN World Championship How to make content that people actually want to consume - and steps to making that content go viral How continuing education as a CEO helped Sara feel more confident in her role How Sara learned to hone in on her leadership instincts Networking the right way and what you’ll learn by attending the upcoming Feisty Business Accelerator in January Follow us on Instagram: @business.of.fitness @feisty_media @mollyjhurford Feisty Media Website: https://livefeisty.com/

November 9, 202344 min

Navigating Startup Life with ToughCuties’ Brittany Coleman

Brittany Coleman started selling ToughCutie merino wool technical, performance socks in 2022. Six months into selling, ToughCutie had contracts with REI, Public Lands, Title Nine and more retailers. Coleman belongs to a small community, an estimated 1% of founders in the outdoor industry who identify as a person of color. ToughCutie is the first and only outdoor sock brand with a majority women-owned value chain and this business structure of prioritizing women vendors to create financial agency for women entrepreneurs is a reflection of Coleman's past. In this episode, we get into all the ups and downs of startup life, navigating loneliness, whether or not you should try to do everything yourself, and if a business degree helps or hurts when starting a small business. Follow us on Instagram: @business.of.fitness @feisty_media @mollyjhurford Feisty Media Website: https://livefeisty.com/

October 26, 202353 min

Making Your Biz Environmentally Friendly with Nicole Loher

Nicole Loher is an NY-based climate communicator, communications researcher, and adjunct professor at NYU. She received her Master's from Columbia University's Climate School with a focus on climate science communications + is currently working on a co-funded climate communications research project, is the in-house writer and lead strategist at Ideas On Purpose, and teaches at NYU. She’s also a runner with Tracksmith focusing on solo marathons. Sign up for the Carbon Brief Daily newsletter at https://www.carbonbrief.org/ Follow Nicole on Instagram: https://www.instagram.com/nicoleloher/ Follow us on Instagram: @business.of.fitness @feisty_media @mollyjhurford Feisty Media Website: https://livefeisty.com/

October 12, 202348 min

Author Mackenzie Myatt on Creating Content + Getting Published

Molly and her first author at Strong Girl Publishing Mackenzie Myatt are talking all about the writing process, inspiration versus just sitting down and getting to work, and how to market a book when you don’t have a huge budget behind you. Her first book of poetry, In Defense of Big Dreams, launched last week and she’ll be traveling around the US and Canada doing some book talks and promotion while she races her bike. https://stronggirlpublishing.com/authors/mackenzie-myatt/ Follow us on Instagram: @business.of.fitness @feisty_media @mollyjhurford Feisty Media Website: https://livefeisty.com/

September 28, 202347 min

The Q4 Check In: How Can You End 2023 on a High Note?

Molly takes the mic for a solo episode all about ending the year strong! What do you need to do now for holiday rush? What can you work on more during your racing offseason (for the endurance athletes) My refresh of Todoist + task overload Mini-afternoon reset power Not freaking out about AI- Working on improving what we have already, i.e video episodes Sonya Looney podcast RE Venn diagram / Portfolio Life / https://sonyalooney.com/embracing-the-portfolio-life-christina-wallace/ Strong Girl Pub updates as a new small business owner!

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