That Sports Merch Podcast

Hosted by That Sports Merch Podcast

SportsInterviews guests

Website RSS feed

Episodes

Latest episode

Mar 2025

Language

About the show

That Sports Merch Podcast- hosted by Lee Hyde & Matt Hudson, a monthly podcast show discussing all aspects of sports merchandise, within the professional game. Offering insight across the industry through feature inteviews with industry experts, retail leaders and a whole lot more. Covering all sports across the globe from giants of the NFL to minnows of football's non-league.

Listen to episodes

24 recent

March 2, 2025Episode 838 min

S2 E8 (Part 2) | Incubating Success With The Big League - Eric Perugini, NBALAB

Send us Fan MailIn Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group.Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover;The selection process at NBALAB for new brands and creatorsBreaking down the barriers to entry within the NBA global licensing programmeTypes of creators and brands NBALAB are currently working with and the success they've hadTrends within the NBA global licensing programme marketplaceThe importance of storytelling when connecting new products with the NBA audience... and so much more!In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

March 2, 2025Episode 832 min

S2 E8 (Part 1) | Incubating Success With The Big League - Eric Perugini, NBALAB

Send us Fan MailIn Episode 8 of Season 2 (Part 1), we chat to Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group.Eric take us on the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover;NBALAB's origin story and the inspiration for the creation of their unique entityThe innovative approach taken in 1984 by Bill Thickett, the co-founder of NBALABBill & Billi Kid driving NBALAB from 2016The challenges face by new brands and creators when trying to access the NBA licensing programmeThe "closed shop" of NBA global licensing and the major difference to the UK and European licensing models... and so much more!In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

January 9, 2025Episode 751 min

S2 E7 | Physical Retail Isn't Dead! - David Dunn, 442 Design

Send us Fan MailIn Episode 7 of Season 2, we chat to David Dunn, Managing Director at 442 Design - the leading sports retail stadium store design partner in the UK & Europe.David has built an impressive portfolio of stadium venue partners across the years and has become renowned as the go-to partner within UK sport for stadium store design & fit out projects.During this this episode we cover;what it takes from start to finish on a stadium store design projectthe work that happens before the pen(cil) touches the paperchallenges that can arise across projectsfinding the balance for digital inclusion in a modern day storecreating those unique aspects that only physical retail can providesmaller clubs working on a tiny budgetthe art of storytelling and designing with the emotion of fans in mindthe dream project... and so much more!In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

September 20, 2024Episode 643 min

S2 E6 (Part 2) | Courtside Commerce - Josh Briggs (Stadium Essentials)

Send us Fan MailIn Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.In the second part of this episode we cover;creating elevated retail experiences for the most exclusive courtside guestsoperating Lucky's Chicken t-shirt shop introducing the chicken bucket plushiesgoing "all in"investing in the RFID tech "vehicle" by partnering with EXO uplifting the consumer experience by halving service times and doubling revenues as a resultthe wider efficiencies to the business of RFID behind the scenes toothe new gig with Stadium Essentials... and so much more!In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

September 20, 2024Episode 649 min

S2 E6 (Part 1) | Courtside Commerce - Josh Briggs (Stadium Essentials)

Send us Fan MailIn Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.In the first part of this episode we cover;the journey from touring the world with music artists to his dream hometown jobrunning a 2-team venue and the challenges that brings managing the team to run 200+ events a yearworking up to 2-years ahead with forecasting & planningthe varying dynamics of US & UK sports merchandising and the fan cultural differencesstarting to build out women's-specific team collectionsthe marketing power of getting product on the athlete... and so much more!In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

July 22, 2024Episode 540 min

S2 E5 | Counterfeit & KitLegit - Alexander Protsenko (KitLegit)

Send us Fan MailIn Episode 5 of Season 2, we chat to Alexander Protsenko - CEO & Founder of KitLegit.KitLegit is a brand new tech solution providing digital authentication for sports apparel, aimed at detecting any potential indicators of counterfeiting and helping the world of sports merchandising to uphold confidence and trust in authenticated products.Within this episode we discuss the topical issue of football (soccer) jersey counterfeiting and the darker side of this story, the reason's why it's becoming such a problem, and how KitLegit could hold the answer for clubs, brands and fans looking to eradicate 'fakes' from their world.In this episode we cover;the rise of football (soccer) jersey counterfeitingthe reasons and success drivers behind popular 'fake' jersey websites the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters canwhere the profits from counterfeiting end up and the 'business' activity it's fundingwhether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing modelsthe decisions which led to the development of the AI-driven tech solution, KitLegithow KitLegit is using AI machine-learning to help identify 'fakes'who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty... and so much more!In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

May 9, 2024Episode 41 hr 5 min

S2 E4 | Intelligent Use Of Data, Testing & Benchmarking - Gauthier Vervaeke & Thomas Rypens (Club Brugge)

Send us Fan MailIn Episode 4 of Season 2, we chat to Gauthier Vervaeke & Thomas Rypens of Club Brugge.Club Brugge play their football within the Belgian Pro League and regularly within European competitions. With a rich domestic history, they are one of the most successful teams within Belgium. Within this episode we discuss the club's intelligent use of fan data, testing and benchmarking as they grow their retail operation. With a pioneering approach to commercial strategies and a willingness to listen to their data analysis if they need to pivot, the club set their own high benchmark in terms of their approach. Driven from the top, the club openly encourage testing to determine their strategic decision making. Consistent testing, measuring and analysing, alongside a smart tech-stack, intelligent use of digital solutions and true fan engagement are all helping to revolutionise the retail business unit.Hear how the club have;brought together leading European clubs to form an alliance under the Gamechangers eCommerce bannerintroduced AI within their eCommerce operationasked fans to suggest and create their own merchandise ideas through the 'Shape Our Club' campaignallowed one of their own junior fans to realise the dream of a lifetime!In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

March 29, 2024Episode 31 hr 2 min

S2 E3 | Standing Out In A Crowded Space - Pete Lucchesi & Cory Fahey (Streaker Sports)

Send us Fan MailIn Episode 3 of Season 2, we chat to Pete Lucchesi & Cory Fahey - Creative Director & Co-Owners of Streaker Sports.Streaker Sports are a young start-up with some serious USP's, operating in a very crowded space within US-sports apparel supply and manufacture. Dedicated to telling the unique stories of sports culture, with their own unique vintage style, they're starting to find some great traction in a number of US markets. We hear how the first years have been for Streaker, and how staying true to themselves is a core part of allowing them to stand out from the crowd.We discuss the unique appeal of their vintage collections, as well as their focus on a number of key niche licensing opportunities. Hear how the brand have tapped into licensed partnerships with USA Hockey, USA Lacrosse & Wiffle Ball. We dive deeper into their chase for the licensed IP of Peanuts and what it took to get a response to their long-game approach. Recently the brand have had major success with a vast number of college licenses. We find out how these opportunities come about and what it takes in order to bring their unique style to these iconic educational brands. You won't believe the access Streaker Sports get to the archive vaults!We also discuss one of the more obscure licenses - Zamboni, and how the brand are hooked by the cultural impact the Zamboni has had on the beloved game of hockey. Their passion runs deep with every license they operate. Purveyors of Sports Culture is a very apt tagline to this brand. You'll truly love their story.In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

February 29, 2024Episode 258 min

S2 E2 | Supporting Sustainable Merchandising - Nicole Bekkers (FC88)

Send us Fan MailIn Episode 2 of Season 2, we chat to Nicole Bekkers - Founder and CEO of FC88.FC88 are challenging the status quo with clubs, federations and global sports brands on the subject of sustainability. Having identified a huge issue with dead-stock during her role with KNVB (Dutch Football Federation) and being unsatisfied with the response she got, Nicole knew she had to do something about this. Founded in 2020, FC88 are pushing the needle firmly towards a sustainable solution for this current issue which is endemic to the professional sports industry, by creating an upcycling opportunity which takes redundant dead-stock/overstock (call it what you like!) and creates locally, hand-made, new product collections extending the life of this redundant stock, saving this from landfill and/or incineration.Hear what sparked the FC88 business (and what's behind it's name!) and how that concept has evolved into a multi-national operation, with local studios supporting local markets to lessen the impact of redundant stocks and contribute to driving a more sustainable operation within professional sport. In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

January 29, 2024Episode 154 min

S2 E1 | Product, Licensing & Consumer Muses - Robbie Sarton (Nick Auditore Represents)

Send us Fan MailSeason 2 of That Sports Merch Podcast has arrived!In the first episode of S2, we talk to Robbie Sarton, Head of Product at Nick Auditore Represents. Robbie, based in Australia head up the product division of NAR, which holds the rights for the Mitchell & Ness brand (and others) for the ANZ market.We discuss the brand's rights management, product ideation and go to market strategies. You'll hear how NAR have scaled quickly and how they work with well-placed distribution channels and retailers to maximise the success of the brand.We touch on the impact of popular culture and how this is defining the modern consumer muse. You'll find out the impact of the Netflix series The Last Dance and the AIR movie on this heritage-inspired lifestyle brand.There's a couple of great anecdotes in there from Robbie too... oh, and hey, did we mention we have an official podcast sponsor? That's right! Welcome to Season 2In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast . Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide.Support the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing