Evaluating Tenant Screening Vendors, Impact of ROAD to Housing Act to Investors, with Boom Co-founder Rob Whiting
Rob Whiting is the co-founder and CEO of Boom , a proptech company building the future of rental financial services for residential property managers across single-family rental, manufactured housing and multifamily. Boom's three products — Boom Report for rent reporting, Boom Screen for applicant underwriting, and Boom CRM for agentic leasing and self-showing — serve hundreds of thousands of doors and count American Homes 4 Rent and Manage America among their key partners. Before Boom, Rob founded ventures in healthcare and education, including Haystack Health, a telemedicine company, and a financial aid organization focused on FAFSA access. Rob is based in Austin, Texas. (02:55) Why Rob built Boom (05:44) The ROAD to Housing Act, explained (07:11) The 350-home cap & how institutions keep buying (14:01) Rent reporting as a compliance path (16:09) What Boom does & who it serves (17:44) Is screening a commodity? Data quality & hit logic (21:51) How to evaluate a tenant screening vendor (25:47) How the ManageAmerica partnership came together (30:00) Lessons from partnering with AMH Homes (32:48) Closing the leasing stack gap with Boom CRM (35:52) Coexisting with Yardi, RealPage, & AppFolio (37:40) Collaboration Superpower: Daniel Ek 🏙️ Learn more: - Visit Diald - Steven Song on LinkedIn - SFR Leasing Operating System Boom Secures $15M Series A Funding 🏙️ Virtual Events: - AI & Innovation Forum: Multifamily : on 9/29 - SFR / BTR Forum : on 10/22 🏙️ In-person Events: - Institutional Investors & PE Forum : in NYC on 9/16 - South Florida Capital & Development Forum : in Miami on 10/15 - Finance Forum: in NYC on 11/3 - All upcoming Commercial Observer events 🏙️ Connect with Tangent: -Edward Cohen on LinkedIn -Zach Aarons on LinkedIn -Tangent on LinkedIn




