Talk Commerce

Hosted by Brent W. Peterson

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474

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Oct 2026

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About the show

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms. Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work. Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com

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60 recent

October 27, 2026Episode 47922 min

Everything Begins With Data in Intelligent Retail with Sameer Nagpal of JK Tech

Sameer Nagpal is President and CEO of JK Tech, a New York based company focused on data, agentic AI platforms and customer experience. Brent talked with him on day three of Shoptalk Fall in Nashville. In this conversation Sameer names five pillars of intelligent retail, customer intelligence, commercial intelligence for promotions and pricing, intelligent supply chain, enterprise experience and customer experience JK Tech's Ontologos builds one ontology across structured and unstructured data to remove duplicates and noise JIVA, Sanskrit for soul, pulls metadata from data lakes, CRMs and ERPs into a knowledge graph without moving the data, which also lowers token cost In Sameer's words, running the LLM against a knowledge graph "which has the context of the enterprise that you are working with, that reduces an hallucination to an extent" A retailer Sameer works with invested a few million dollars in agentic AI without seeing the ROI, so JK Tech starts with forecasting and dynamic pricing Orbiee, the JK Tech conversational commerce platform, carries a shopper's online journey into the store Sameer's hot take, CIOs now ask for the ROI on $10 million or $25 million of AI spend, and adoption slows until companies can show it JK Tech jktech.com Learn more about our at-event interviews at talk-commerce.com/events

October 26, 2026Episode 4788 min

On-Brand Content at Scale With AI with Kevin Goeminne of CHILI publish

Kevin Goeminne is CEO of CHILI publish. Talk Commerce talked with him on day one of Shoptalk Fall in Nashville. CHILI publish built the brand execution platform CHILI GraFx, which turns brand guidelines into a design system that generates on-brand content for online and offline channels. In this conversation In Kevin's words, "AI slop for us is being off brand" The AI validates content against the design system, with the legal mentions each channel needs built into the rules Coca-Cola is the number one CHILI publish customer and uses the platform to release campaigns into local markets faster and spend less with production agencies CHILI publish rebuilt the platform from scratch three years ago when it saw the AI wave coming Brands that took three months from campaign to local market are trying to do it in two weeks or two days Kevin's hot take, AI helps with cancer research only if you know how to do cancer research, so put skilled people in control CHILI publish chili-publish.com Learn more about our at-event interviews at talk-commerce.com/events

October 23, 2026Episode 47711 min

Transparent Diamond Pricing Grows a Brand Organically with Juan Rodriguez of Calavera New York

Juan Rodriguez is CEO of Calavera New York, a loose diamond and fine jewelry e-commerce retailer. Talk Commerce talked with him at Shoptalk Fall in Nashville. Calavera New York started selling loose diamonds to jewelers, moved into D2C, and finished jewelry is now about a third of revenue. In this conversation Calavera New York's Reddit ads state a diamond's price on the site and nothing else, which built a community that recommends the brand and lifted GEO and SEO Google Analytics shows more visitors from LLMs and direct search at the same ad spend Each diamond is independently graded, so the site carries more than two million unique SKUs, with a hundred thousand moving in and out each day Calavera New York launched an AI gemologist and labels it as AI, while customer service stays human In Juan's words, "I've never used AI for organic content on social media or for advertising" Juan's hot take, sales and discounts are a scam, and the site has no place to enter a coupon code Calavera New York calaveranewyork.com Learn more about our at-event interviews at talk-commerce.com/events

October 22, 2026Episode 47615 min

Stop Over Declining Good Orders, Chargebacks and Fraud Prevention with Ellie Ronning of Signifyd

Ellie Ronning is part of the enterprise strategy team at Signifyd, where she works with some of the largest direct-to-consumer retailers and merchants in the country. She is a former merchant herself, with fifteen plus years on the business side in New York. Brent talked with her at Shoptalk Fall in Nashville. Signifyd is a commerce protection platform, a decisioning layer across the customer journey from account login to checkout and returns. Signifyd backs each decision to approve or decline an order with a liability shift. In this conversation Merchants who say they don't have a chargeback problem are often over declining good customers to keep chargebacks low In Ellie's words, "They're leaving a lot of money on the table by over declining" The Signifyd commerce network draws on transactional data across the merchants it works with, so a customer who is new to one site has often been seen elsewhere in the network Signifyd has been a machine learning company for about fifteen years, and its models are learning to tell an agent's transaction from a human's On agentic commerce, merchants are starting with search and discovery, refining item data, attributes and brand voice Ellie's hot take, agentic commerce will push merchants toward a unified commerce strategy, because you can't have siloed data in an agentic world This episode is sponsored by the B2B Commerce Trends and Opportunities Report, presented by Shopware and written and researched by Content Cucumber. Grab your free copy at contentcucumber.com/b2b-commerce-trends-report . Signifyd signifyd.com Ellie Ronning on LinkedIn linkedin.com/in/ellieronning Talk Commerce talk-commerce.com

October 21, 2026Episode 4759 min

Email Marketing in Agentic Commerce with Rahul Talari of Relvino

The Agentic Commerce Guy is a new short segment of Talk Commerce. Brent Peterson sits down with one guest for about ten minutes on one agentic commerce topic, and it comes out on Wednesdays, the same day his Agentic Commerce Guy newsletter goes out on LinkedIn. Subscribe at linkedin.com/newsletters/7343682760978460672 . Rahul Talari is co-founder and CEO of Relvino, which gives every shopper their own AI marketing agent for email and SMS in place of the rule-based flows brands build in Klaviyo and Attentive. Rahul calls the rule-based model "the spray and pray approach," with cart abandonment emails at two hours and an SMS at ten hours, timed on market research assumptions about when a shopper will come back. Relvino drops flows and segments and builds an agent for each shopper from onsite clicks, email and SMS engagement, and CRM data, so a brand sends 50 emails to the shoppers with the strongest intent in place of 1,000 emails to every cart abandoner. Rahul shares the results Relvino reports, 80% fewer sends than the incumbents, a two to six times revenue lift for brands doing $100 million to $500 million, 35% open rates against a 26.6% industry average, and $7.64 in revenue per email against $1.07. He also walks through the non-AI software QA layer that checks each AI-written message against the brand's guardrails before it goes out. Relvino relvino.com

October 20, 2026Episode 47440 min

Product Images Get You Chosen in eCommerce with Jehan Hamedi of Vizit

Jehan Hamedi is the founder of Vizit, an AI company working on the analysis and understanding of visual content and imagery for enterprise brands and retailers. He has spent about 15 years in the AI industry building, designing and scaling AI measurement systems. Detection and classification can tell you what sits inside an image, and Jehan's interest runs past that into a harder question, which is whether an image moves a particular shopper in a particular market and category to choose a product. Vizit trains models on behavioral, product, sales, social and search data to simulate the shopper, produces Vizit Scores against the competitive set, and feeds that context into generation through Vizit Spark, so a low scoring image gets rebuilt rather than described. In this conversation, the first impression Jehan says a shopper forms in under 13 milliseconds, the crickets you get when you ask a brand manager to name their best images, how context separates a generalist image generator from one aimed at conversion, what shifts by country when you photograph cat food, and his prediction about scoring images before they ship. This episode is sponsored by the B2B Commerce Trends and Opportunities Report, presented by Shopware and written and researched by Content Cucumber. Grab your free copy at https://contentcucumber.com/b2b-commerce-trends-report/ Links Vizit https://www.vizit.com Jehan on LinkedIn https://www.linkedin.com/in/jehanhamedi/

October 19, 2026Episode 47322 min

TikTok Shop Belongs in Your Q4 Playbook with Jordan West of Social Commerce Club

Jordan West of Social Commerce Club, a TikTok Shop agency, joins Brent to talk about how a path through dropshipped hoverboards, Shopify, Facebook ads and a string of acquired brands led him to go all in on TikTok Shop. The conversation covers why creators who only get paid when they make a sale hand brands a steady supply of human made content, how creative that works on TikTok carries over to other channels, and why he sees TikTok as the strongest top of funnel channel brands have had in North America. Jordan also explains how a local service business can use TikTok without a product to ship, why he believes every business owner has to be the top content creator for the business, and what brands should do heading into Black Friday, Cyber Monday and the rest of Q4. Links Jordan on LinkedIn https://www.linkedin.com/in/jordan-west-marketer Social Commerce Club https://socialcommerceclub.com Learn more about our at-event interviews at talk-commerce.com/events .

October 16, 2026Episode 47210 min

Connect Marketing to Your P&L with Mohammed Hedadji of Nodus

Mohammed Hedadji is the CEO and one of the co-founders of Nodus, a growth systems agency for retail and high consideration brands. Isaac Morey sat down with him for the final interview of Shoptalk Fall in Nashville, the day after Nodus turned four. In this conversation, Mohammed traces Nodus back to almost ten years at Red Ventures working with Walmart, Procter and Gamble and Apple, and explains why the middle market needs a partner that grounds marketing in the P&L before adding more tools, since the average brand has double the vendors it had five years ago. Nodus is staffed half with senior marketers and half with engineers and data scientists. He describes Ember, the Nodus tool that checks performance marketing every ten minutes, the firm no replace rule Nodus keeps for its people, AI slop as the result of a shortcut, and his hot take on partners that measure their own results. Find Nodus at nodus.io and Mohammed on LinkedIn. Talk Commerce is at talk-commerce.com .

October 15, 2026Episode 4719 min

Does Your Company Show Up in Agentic Search with Mark Sifrit of G10X

Mark Sifrit is the general manager of North America for G10X, a digital and AI solutions company that builds AI and technology solutions at scale for enterprises. Isaac Morey sat down with him on the floor at Shoptalk Fall in Nashville. In this conversation, shoppers move from traditional search to agentic search, and Mark asks whether a company shows up in the answer at all. He covers what a company keeps private, what it makes public and how agents reach it, why agents learn through their interactions so a company can go back and educate them, and why the first wave of AI projects proved a company was AI ready without solving a business problem. Mark defines AI slop as a mixed message, when the agents cannot tell what the source of truth is, and walks through the AI enabled development lifecycle G10X built, including GlassX for production monitoring and GTX for end to end testing. Find G10X at g10x.com and Mark on LinkedIn. Talk Commerce is at talk-commerce.com .

October 14, 2026Episode 47018 min

B2B eCommerce Launches Slip on Product Data with Matt Christensen of DDS

Matt Christensen is president and co-founder of DDS, Distributor Data Solutions, out of Salt Lake City. DDS sits between manufacturers and the distributors who sell their products and moves rich product data, images, descriptions, videos and attributes, into the shape each distributor can use. Our Shoptoberfest tape in Nashville did not survive the Bavarian Bierhaus, so Matt came back to the studio for a make-up, a special Shopware edition. In this conversation, DDS customers run from 10,000 SKUs to close to 15 million and every manufacturer stores and names the data differently. Shopify, BigCommerce, the PIM companies and Shopware are pushing wholesale, electrical, plumbing, HVAC and industrial supply ahead faster than Matt has seen. AI took enrichment and normalization from code to a custom spec about a hundred times faster. A large distributor shows sixty or seventy percent of the catalog online, and agents cannot find the rest. B2B launches slip six months or a year on the data, not the platform, at five to fifteen minutes per SKU. Find DDS at distributordatasolutions.com and Matt on LinkedIn. The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com . Talk Commerce is at talk-commerce.com .

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