Research Report - The Market for Revenue Management Systems
In this edition of T2RL Talks, host Ian Tunnacliffe sits down with expert T2RL consultants Jerry Foran and Rasih Ustun to discuss the rapidly evolving world of airline revenue management (RM).The conversation centers on the findings of T2RL’s latest annual survey of the market for RM solutions, exploring whether traditional revenue management still has a role to play as the industry moves toward modern retailing and OOSD (Offer, Order, Settlement, and Delivery). The panel examines the "inevitable" shift where offers are created in response to every individual query and how the science of RM must adapt to become more customer-centric.Key highlights of the discussion include:The Integration of RM and Pricing: Why the historical separation of these two functions is being consigned to history in favour of joined-up commercial processes.Ancillary Revenue Management: The challenges of applying RM principles to services like seats and bags, including the complexities of data collection and optimization.The Role of AI and Machine Learning: How sophisticated RM providers are using AI tools to extract actionable insights from increasingly large and unstructured datasets.Market Dynamics: A look at why some major airlines continue to build in-house solutions to keep their science proprietary while others move toward specialist vendors."Bring Your Own Science": A look into the future of unified offer optimization platforms and the assembly of different components to manage right-to-fly, ancillaries, and bundling.Whether you are interested in the rise of dynamic pricing or the future of network optimization, this episode provides essential insights into the technology and strategies shaping the airline industry today. To learn more, subscribers can download the full report at t2rl.net or join the conversation in person at the T2RL Engage conference in London this September.
