
One Organisation, One Direction: Marketing Matters | Mazin Al Raisi & Benny Tjahjono
In this episode, we speak with Dr. Mazin Al Raisi, the first CMO in Oman’s banking sector, Marketing Person of the Year 2023, and a recent DBA graduate from Coventry University, who applied his doctoral research in real time while leading at the highest level.Mazin shares his DBA journey, why he chose a DBA over a traditional PhD, and how combining academic rigor with industry practice shaped his leadership. He challenges a deeply rooted misconception: reinforcing that marketing is not only a support function, it is a strategic force.Drawing from the banking sector, Mazin explains why marketing must be centralised, aligned, and unified, one organisation, one message. He also tackles a critical question across all industries: why is marketing often downsized during stabilisation, when it should be driving growth and resilience?This episode is a powerful call to rethink the value of marketing and place it where it belongs: at the strategy table.Experience our electrifying audio adventure and be part of the upskilling revolution, paving the way for an electricity-powered future. Learn about the current courses and jobs available in electrification at www.ershub.co.uk















