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Standard Deviation Podcast

Standard Deviation Podcast

Hosted by Juliana Jackson, Simo Ahava

TechnologyMarketingEducation
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Episodes

50

Latest episode

May 2026

Language

EN

About the show

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.

Listen to episodes

50 recent
May 31, 202653 min

Simplification or lawsuits?

This Podcast is sponsored by Team Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson Your data will never match 1:1 across platforms, and that's fine. (subscribe to the newsletter for more amazing content) Article is written in collaboration with Stape.io Mentioned in the episode: Stape Jeff Sauer MeasureU Measure Summit Connect with Alina Popa Linkedin Her website This podcast is brought to you by Juliana Jackson and Simo Ahava.  

April 29, 202654 min

New Customer, Who Dis?

This Podcast is sponsored by Team Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson Your Ad Platforms have a definition of “New Customer”...and it’s not yours (subscribe to the newsletter for more amazing content) Article is written in collaboration with Stape.io Mentioned in the episode: Stape Emotional Targeting Book by Talia Wolf Emotional Grader tool early access Slobodan Manic from No Hacks Connect with Talia Wolf Linkedin Her website This podcast is brought to you by Juliana Jackson and Simo Ahava.  

March 26, 202639 min

80% is the new 100%

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts! Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson The business model is THE strategy (subscribe to the newsletter for more amazing content) LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/ Mentioned in the episode: META announcement for new Click-Through Measurement Definition STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi) - https://stape.io/solutions/facebook-capi-tag - CAPI tag- https://stape.io/solutions/facebook-pixel-tag - pixel tag- https://stape.io/gtm-set-up-assistant Google Universal Commerce Protocol Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf This podcast is brought to you by Juliana Jackson and Simo Ahava.  

March 8, 202652 min

Raw data doesn't spark joy

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku  Latest content from Simo Ahava Run Server-side Google Tag Manager On Localhost Article Latest content from Juliana Jackson  Agent social networks are just a hall of mirrors (subscribe to the newsletter for more amazing content) Mentioned in the episode: Matomo Tag Piper by David Vallejo Walker OS Jason Packer's new book: Google Analytics Alternatives Superweek Analytics Summit Measurecamp Helsinki Connect with Johan: Linkedin GA4BigQuery GA4Dataform This podcast is brought to you by Juliana Jackson and Simo Ahava.  

January 29, 202645 min

2026 - we are back and it aint sayf

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana JacksonThe distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)Mentioned in the episode:Superweek Analytics SummitMeasurecamp HelsinkiConnect with Sayf Sharif:LinkedinThree Bears DataOptiMeasure This podcast is brought to you by Juliana Jackson and Simo Ahava.  

December 10, 202543 min

Protect your critical thinking - Live at Analytics Summit

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost Article Latest content from Juliana JacksonThe sin, the oil, the crack and the crisis ArticleSign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.TRKKNAnalytics Summit This podcast is brought to you by Juliana Jackson and Simo Ahava.  

September 27, 202544 min

Another Tuesday, Another Identifier Panic

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysisAlso mentioned in the episode:Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)Analytics Summit - https://www.analytics-summit.com/Measure Summit - https://measuresummit.com/Measurecamp Helsinki - https://helsinki.measurecamp.org/Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manualsGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheonArben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/ This podcast is brought to you by Juliana Jackson and Simo Ahava.  

August 7, 20251 hr 7 min

Definitely...not a lot of numbers!

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with Tim CeuppensLinkedin: https://www.linkedin.com/in/timceuppens/Also mentioned in the episode:Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinkingOpenAI Status Page (for when the thought leadership runs out) > https://status.openai.comMeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/ This podcast is brought to you by Juliana Jackson and Simo Ahava.  

May 29, 202559 min

Attribution, MMM, MTA and all the other Ms

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Basic Consent Mode GuideLatest from Juliana: Don't use LLMs to do Data AnalysisConnect With Barbara GalizaLinkedin: https://www.linkedin.com/in/barbara-galiza/Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )021 Newsletter: https://www.021newsletter.com/Also mentioned in the episode:David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explainedShouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product. This podcast is brought to you by Juliana Jackson and Simo Ahava.  

April 12, 202554 min

Building Better Relationships

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave CainLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.  

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