September 19, 202415 min
Reality Check
Things look a little different in the Sponsorship Underground and Sponsorship Secrets space. Just a quick run down of where I've been, thoughts, and next steps for the podcast and us.
Sponsorship Underground: The quest for monetary sponsorships
Hosted by Catherine Hurley
Episodes
26
Latest episode
Sep 2024
Language
EN
About the show
Catherine has been issued the ultimate challenge the Tennessee Knockout, and so she's taking it a step further. She's taking her knowledge in the monetary sponsorship space and going through the process WITH a new to sponsorships rider. So you get the in depth, behind the scenes of what happens to get monetary sponsorship.
Listen to episodes
April 21, 202457 min
Travel Chats W/ Nick Claire
Nick and I we chatting in the car about how a movie we watched the other night (Major League) was applying the same principles we talk about all the time for sponsorship! So we decided to hit record!
April 14, 202424 min
Free Product Doesn't Pay The Bills, BUT...
We're breaking ALL THE RULES
April 7, 202437 min
People Root For People They Love
The secret to all sponsorship is that people root for people they love.
March 6, 202435 min
It Costs Money To Help People
Angel made it California and it came up in a podcast interview that having "free resources" is a scam, and that athletes are SCARED to ask for money from sponsors because they feel like it's a "charity" or asking for handouts. News flash. IT COSTS MONEY TO HELP PEOPLE. Learn how to convey that message to sponsors and show them you're not a charity but a resource for the community.
February 25, 202431 min
Automation vs. Personality
The number 1 killer of sponsorship opportunities.
February 18, 202431 min
First Two Sponsors Signed
Catherine challenges the statement "you're a girl so sponsorship is easy" by signing two racing sponsors for Nick instead. Listen in to see exactly how she did it with one instagram message each.
February 10, 202420 min
2 Types Of Audience
Everyone has an audience, and after hearing people say "I don't have an audience, can this still work for me?" Catherine thought it would be important to share this SUPER helpful tip. You can read the full chapter in her book Don't Say Sponsorship, which you can preorder (or order) at:www.dontsaysponsorship.com
February 3, 20241 hr 15 min
Don't Say Sponsorship
Technical difficulties meant this episode never got published. *facepalm Sorry everyone! After finishing an interview with the Chief Marketing Officer of SHERCO, Catherine and Angel thought it would be EXTREMELY important to go through the secret language of sponsors and sponsorship so you can have the best understanding of all the fancy words used in the interview which will be the next episode. For that $7 course Catherine always talks about, you can find it here: www.leakymushroommotoranch.com/sponsorship
January 21, 202438 min
Ep 6: Don't F*ck Around To Find Out
Catherine had THREE different people reach out with the same problem this week that lined up perfectly with talking about Value but from a BUSINESSES perspective that she felt was too important not to share. Learn why you're not getting a businesses attention and how to avoid these rooky mistakes.As always, that $7 course Catherine keeps mentioning is here:www.leakymushroommotoranch.com/sponsorship
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