Sound/Shift

Hosted by Arianna O'Dell

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Sep 2025

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About the show

Sound/Shift - The Future Of Music & Tech, hosted by Arianna O'Dell, is a podcast that will delve into the latest trends, innovations, and ideas shaping the future of music. Sound/Shift will engage in in-depth conversations with influential figures in the music industry, including top musicians, producers, and tech experts. Gain unique insights into the transformative power of emerging technologies, the evolution of musical genres, and the creative forces driving tomorrow's music.

Listen to episodes

11 recent

September 1, 202523 min

The Future of Hit Creation With Tony Hoffer

Grammy-nominated producer and mixer Tony Hoffer, known for his work with Beck, M83, Phoenix, The Kooks, The Fratellis, Belle & Sebastian, Silversun Pickups, Depeche Mode, Fitz & The Tantrums, Blondie, Metric, Chromeo, Dirty Heads, Foster The People, and Ziggy Marley, shares how timeless hits are made and how the process is evolving in today’s music industry. In conversation with music and tech journalist Arianna O’Dell, Tony takes us behind the scenes of his creative process, revealing production secrets, career highlights, and the role of technology in shaping modern music.Connect with Tony online. Website / InstagramConnect with Arianna online. Website / Instagram Stay tuned for next episode on Instagram. To contact us, reach out to arianna (at) airlinkusa.com

January 15, 202525 min

The Future of Music Production With Kanru Hua, CEO of Dreamtonics

This episode was sponsored by Dreamtonics. Follow SoundShift Podcast on Instagram here. To contact us, reach out to arianna (at) airlinkusa.com

September 9, 202428 min

The Future of Music AI With Michael Jacob

Connect with Michael on Instagram.Connect with Arianna on Instagram. Follow the Sound/Shift podcast on Instagram. Sound/Shift website link here. To contact us, reach out to arianna (at) airlinkusa.com

July 1, 202431 min

The Future of The Music Industry With Roman Rojas & Britney Lonesome

Connect With Sound/Shift & Our Guests!Connect with Roman on Instagram.Connect with Britni on LinkedinIn.Connect with Arianna on Instagram. Follow the Sound/Shift podcast on Instagram. Sound/Shift website link here. To contact us, reach out to arianna (at) airlinkusa.com

April 22, 202417 min

The Future of Creativity For Musicians With DJ Nu-Mark

More about Arianna O'Dell here.More about DJ NuMark here.Buy DJ NuMark's new book here!Follow @SoundShift on Instagram & TikTok. To contact us, reach out to arianna (at) airlinkusa.com

March 15, 202431 min

The Future of Music Technology With Arjun Sawhney Music Project Lead at YouTube

More about Arianna O'Dell here.More about Arjun Sawhney here.Follow @SoundShift on Instagram & TikTok. To contact us, reach out to arianna (at) airlinkusa.com

March 1, 202431 min

The Future of Music Marketing with Megh Vakharia, Founder of SymphonyOS

More about Arianna O'Dell here.More about Megh Vakharia here.Follow @SoundShift on Instagram & TikTok. To contact us, reach out to arianna (at) airlinkusa.com

February 15, 202429 min

The Future of Music Licensing & Distribution with Golnar Khosrowshahi, Founder of Reservoir Media

Join Arianna O’Dell as she sits down with Golnar Khosrowshahi, the visionary founder of Reservoir Media. Khosrowshahi delves into the dynamic landscape of the future of music publishing, licensing, and business development. Join Golnar as she shares her profound insights and expertise on how the music industry is evolving in terms of content ownership, licensing strategies, and innovative business development approaches. Explore the role of Reservoir Media in shaping the future of music rights and discover the transformative potential of technological advancements in the field. Golnar Khosrowshahi's conversation promises a deep dive into the intricate intersections of creativity, publishing, and business, offering valuable perspectives for musicians, industry professionals, and enthusiasts alike. More about Arianna O'Dell here.More about Golnar Khosrowshahi here.Follow @SoundShift on Instagram & TikTok. To contact us, reach out to arianna (at) airlinkusa.com

February 1, 202428 min

The Future of Music Industry Funding For Artists With Lars Murray of RoyFi

More about Arianna O'Dell hereMore about Lars Murray here.Subscribe For New EpisodesFollow On Instagram & TikTok To contact us, reach out to arianna (at) airlinkusa.com

January 15, 202431 min

The Future of Sponsorship With Bob Lynch, Founder of SponsorUnited

More about Arianna O'Dell here.More about Bob Lynch here. Follow @SoundShift on Instagram & TikTok. To contact us, reach out to arianna (at) airlinkusa.com