Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs

Hosted by Demetria Zinga

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Episodes

129

Latest episode

Aug 2026

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About the show

*Top 10% Global Podcast* Welcome to Soul Podcasting: the show for women solopreneurs and purpose-driven creators who want to use podcasting in business to amplify their voice, build authority, and grow their impact—without burning out. I’m your host, Demetria Zinga—podcast coach and strategist, and founder of Soul Podcasting Collective. With over 20 years behind the mic, I help creators like you turn your podcast into a powerful platform that attracts ideal clients, elevates your brand, and supports your mission. Whether you’re building a business, managing a career, or juggling multiple roles, this podcast meets you where you are—and helps you podcast with intention, heart, and strategy. Each episode brings you: • Podcasting tips to plan, record, and produce your show confidently • Guidance on podcast equipment for beginners that actually works for you • Proven podcast SEO and discoverability strategies so new listeners can find you • A podcast growth strategy to expand your reach and influence • Tools and mindset shifts to stay consistent and connected without overwhelm Soul Podcasting follows a growth pathway that nurtures both your business and your creativity: Clarity – Define your niche, your message, and your ideal listener Discoverability – Use SEO and strategy to get found by the right audience Consistency – Build workflows and habits that keep your show alive Amplification – Repurpose content and expand your reach Connection – Turn listeners into a loyal, client-ready community For those ready to go deeper, the Soul Podcasting membership ecosystem will provide hands-on support, ongoing guidance, and resources to help you launch stronger, grow faster, and stay consistent longer. Your podcast is more than a show—it’s your voice, your platform, and your business accelerator. Press play and let’s build your podcast with strategy, soul, and staying power. 🎧 New episodes weekly at https://SoulPodcasting.com/podcast (SoulPodcasting.com/podcast)

Listen to episodes

60 recent

September 19, 202621 min

132. What I Would Do If I Had to Restart My Podcast From Zero

What would I do if I had to start my podcast completely over from zero? After years of podcasting and helping others launch their shows, I’ve learned that I would do a lot of things differently, starting with letting go of perfectionism and getting clear on why the podcast exists in the first place. In this episode, I’m sharing the five things I’d prioritize if I were starting today, whether I wanted to build a business, support a ministry, advocate for something I believe in, explore my creativity, build community, or simply create a podcast for the love of it. If you’re thinking about starting a podcast, feeling stuck with the one you already have, or wondering whether you’re overcomplicating the whole thing, this episode will help you get back to what really matters: your voice, your purpose, and actually pressing record. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch Challenge here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

September 13, 202626 min

131. How Lindsay McMahon Turned a Podcast Into a Global Business

This week, I sat down with Lindsay McMahon, co-host of All Ears English — a show downloaded over four million times a month globally. Lindsay walks me through how she built a genuine business around her voice: from launching her show in just a few months, to her batching system, to the exact ways she monetizes across three podcasts. But what I loved most was her reminder that it all comes back to connection over perfection — a principle that applies whether you're chasing downloads or just getting started. If you're building something alongside your creative work, or simply want some inspiration from someone doing this at a high level, this one's for you. Learn more about Lindsay's work at: https://www.allearsenglish.com/ // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

September 9, 202617 min

130. My Podcast Went Quiet This Summer — Here's Why (And What I Learned)

This summer, life got loud — I dropped my youngest off for her freshman year in San Francisco while watching my oldest start grad school after a year on her own, and my podcast went quiet for a bit too. In this episode, I'm sharing what to do when life interrupts your show: how to build a simple buffer before you need one, how to tell your audience you're stepping back without over-explaining, and why coming back doesn't require a big relaunch — just showing up again. I'm also giving you a quick update on where Soul Podcasting is headed for the rest of 2026. Grab the free video guide, A Mini Guide to Podcasting with Soul , at SoulPodcasting.com/resources . // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

August 25, 202630 min

129. The Inner Work Behind a Powerful Voice with Camilla Calberg

What really makes someone’s voice powerful? In this episode, I’m sitting down with global leadership coach Camilla Calberg for a thoughtful conversation about owning your voice, showing up authentically, and doing the inner work that helps us stop playing small. We talk about resilience, emotional intelligence, self-doubt, getting out of our heads, and learning to speak from a more grounded and authentic place—especially as podcasters and entrepreneurs. Camilla also shares pieces of her own journey and reminds us to ask one powerful question: Who needs to hear your story? If you’ve been overthinking your message, holding yourself back, or wondering whether your story really matters, this conversation is for you. Check out Camilla's offerings at https://www.camillacalberg.com/ and her YouTube channel: https://www.youtube.com/channel/UCxpCAj3LJJ9oMc4Ekwm6_1g // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

July 25, 202617 min

128. I Hit Record and Froze — Here's What to Do When You Blank Out

Have you ever hit record on your podcast, only to have your mind go completely blank? You're not alone! In this episode, I'm sharing why this happens, what it really means (hint: it's not that you're a bad podcaster), and a few simple strategies to help you regain your confidence and keep the conversation flowing. If you've ever struggled with nerves, overthinking, or forgetting what you wanted to say, this episode will help you get out of your head, back into your message, and recording with confidence. ☕Book a free coffee chat and let's talk about your podcast- here's the link. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

July 14, 202619 min

127. How Podcasting Helps You Become the Go-To Expert in Your Industry with Kelly Schuknecht

What does it really take to become the go-to expert in your industry? In this episode of Soul Podcasting , I'm joined by marketing strategist and thought leadership expert Kelly Schuknecht for a fun, practical conversation about using podcasting to build your personal brand, attract the right opportunities, and grow your business with intention. Kelly shares how she turned an unexpected layoff into a thriving marketing agency, why thought leadership is more powerful than simply creating content, and her favorite productivity tips for staying consistent without burning out. If you're ready to think bigger about your podcast, you won't want to miss this conversation! Find out more about Kelly's work at https://kellyschuknecht.com/ // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

June 29, 202614 min

126. Your First 3 Episodes — What to Record Before You Ever Hit Publish

I’m back with a brand new episode of the SOUL Podcasting Podcast, and today we’re talking about something every new podcaster needs to know: what to record before you ever hit publish. If you’ve been stuck on the name, the logo, the gear, or waiting for everything to feel “perfect” before you start — this episode is for you. I’m breaking down the first 3 episodes I recommend every podcaster create: the introduction episode, the problem-solving episode, and the story episode — so you can stop overthinking and start sharing your message with confidence. Plus, I’m sharing a little life update and why I believe your content doesn’t have to be constant to be consistent. Let’s get your podcast off the ground! 🎙️ // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

June 12, 202618 min

125. What If Someone Already Has a Podcast on My Topic?

You searched your podcast idea and found forty other shows already doing it. Now what? In this episode, I'm breaking down the myth of the "taken" topic — and walking you through three simple questions to uncover the angle that makes your voice not just different, but necessary. We'll also talk about why a topic and a perspective are not the same thing, and how to put it all together in one clear sentence that becomes the foundation of your entire show. This one is hands-on. Grab your journal. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

June 2, 202621 min

124. Why Knowing Your Audience Changes Everything, with Rachel Allen

I’m really excited about this conversation with Rachel Allen because it gets straight to the heart of what so many of us struggle with—why our content isn’t converting and what actually needs to shift. In this episode, I sit down with Rachel, marketing strategist and copywriter, to talk about everything from positioning and messaging to why ideal client avatars often miss the mark and how to truly understand your audience in a deeper way. We also get into how to use AI without losing your authentic voice, which I know a lot of creators are navigating right now. If you’ve been feeling stuck or unclear with your content, this one will give you a fresh perspective and practical clarity. Find out how Rachel can support you with her copywriting services here: https://www.boltfromthebluecopywriting.com/ // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

May 28, 202610 min

123. 3 Places Your Podcast Should Be Showing Up Besides Spotify

In this quick mini-series episode, I’m sharing the three places I believe your podcast should be showing up besides Spotify and Apple Podcasts if you actually want people to discover your show. I talk about why podcast apps alone aren’t enough anymore, how I think about short-form content, email lists, and searchable platforms like YouTube or blogs, and how to grow your podcast in a more sustainable, intentional way—without feeling like you have to be everywhere all the time. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness