Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs

Hosted by Demetria Zinga

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Episodes

128

Latest episode

Jul 2026

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About the show

*Top 10% Global Podcast* Welcome to Soul Podcasting: the show for women solopreneurs and purpose-driven creators who want to use podcasting in business to amplify their voice, build authority, and grow their impact—without burning out. I’m your host, Demetria Zinga—podcast coach and strategist, and founder of Soul Podcasting Collective. With over 20 years behind the mic, I help creators like you turn your podcast into a powerful platform that attracts ideal clients, elevates your brand, and supports your mission. Whether you’re building a business, managing a career, or juggling multiple roles, this podcast meets you where you are—and helps you podcast with intention, heart, and strategy. Each episode brings you: • Podcasting tips to plan, record, and produce your show confidently • Guidance on podcast equipment for beginners that actually works for you • Proven podcast SEO and discoverability strategies so new listeners can find you • A podcast growth strategy to expand your reach and influence • Tools and mindset shifts to stay consistent and connected without overwhelm Soul Podcasting follows a growth pathway that nurtures both your business and your creativity: Clarity – Define your niche, your message, and your ideal listener Discoverability – Use SEO and strategy to get found by the right audience Consistency – Build workflows and habits that keep your show alive Amplification – Repurpose content and expand your reach Connection – Turn listeners into a loyal, client-ready community For those ready to go deeper, the Soul Podcasting membership ecosystem will provide hands-on support, ongoing guidance, and resources to help you launch stronger, grow faster, and stay consistent longer. Your podcast is more than a show—it’s your voice, your platform, and your business accelerator. Press play and let’s build your podcast with strategy, soul, and staying power. 🎧 New episodes weekly at https://SoulPodcasting.com/podcast (SoulPodcasting.com/podcast)

Listen to episodes

60 recent

July 25, 202617 min

128. I Hit Record and Froze — Here's What to Do When You Blank Out

Have you ever hit record on your podcast, only to have your mind go completely blank? You're not alone! In this episode, I'm sharing why this happens, what it really means (hint: it's not that you're a bad podcaster), and a few simple strategies to help you regain your confidence and keep the conversation flowing. If you've ever struggled with nerves, overthinking, or forgetting what you wanted to say, this episode will help you get out of your head, back into your message, and recording with confidence. ☕Book a free coffee chat and let's talk about your podcast- here's the link. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

July 14, 202619 min

127. How Podcasting Helps You Become the Go-To Expert in Your Industry with Kelly Schuknecht

What does it really take to become the go-to expert in your industry? In this episode of Soul Podcasting , I'm joined by marketing strategist and thought leadership expert Kelly Schuknecht for a fun, practical conversation about using podcasting to build your personal brand, attract the right opportunities, and grow your business with intention. Kelly shares how she turned an unexpected layoff into a thriving marketing agency, why thought leadership is more powerful than simply creating content, and her favorite productivity tips for staying consistent without burning out. If you're ready to think bigger about your podcast, you won't want to miss this conversation! Find out more about Kelly's work at https://kellyschuknecht.com/ // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

June 29, 202614 min

126. Your First 3 Episodes — What to Record Before You Ever Hit Publish

I’m back with a brand new episode of the SOUL Podcasting Podcast, and today we’re talking about something every new podcaster needs to know: what to record before you ever hit publish. If you’ve been stuck on the name, the logo, the gear, or waiting for everything to feel “perfect” before you start — this episode is for you. I’m breaking down the first 3 episodes I recommend every podcaster create: the introduction episode, the problem-solving episode, and the story episode — so you can stop overthinking and start sharing your message with confidence. Plus, I’m sharing a little life update and why I believe your content doesn’t have to be constant to be consistent. Let’s get your podcast off the ground! 🎙️ // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

June 12, 202618 min

125. What If Someone Already Has a Podcast on My Topic?

You searched your podcast idea and found forty other shows already doing it. Now what? In this episode, I'm breaking down the myth of the "taken" topic — and walking you through three simple questions to uncover the angle that makes your voice not just different, but necessary. We'll also talk about why a topic and a perspective are not the same thing, and how to put it all together in one clear sentence that becomes the foundation of your entire show. This one is hands-on. Grab your journal. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

June 2, 202621 min

124. Why Knowing Your Audience Changes Everything, with Rachel Allen

I’m really excited about this conversation with Rachel Allen because it gets straight to the heart of what so many of us struggle with—why our content isn’t converting and what actually needs to shift. In this episode, I sit down with Rachel, marketing strategist and copywriter, to talk about everything from positioning and messaging to why ideal client avatars often miss the mark and how to truly understand your audience in a deeper way. We also get into how to use AI without losing your authentic voice, which I know a lot of creators are navigating right now. If you’ve been feeling stuck or unclear with your content, this one will give you a fresh perspective and practical clarity. Find out how Rachel can support you with her copywriting services here: https://www.boltfromthebluecopywriting.com/ // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

May 28, 202610 min

123. 3 Places Your Podcast Should Be Showing Up Besides Spotify

In this quick mini-series episode, I’m sharing the three places I believe your podcast should be showing up besides Spotify and Apple Podcasts if you actually want people to discover your show. I talk about why podcast apps alone aren’t enough anymore, how I think about short-form content, email lists, and searchable platforms like YouTube or blogs, and how to grow your podcast in a more sustainable, intentional way—without feeling like you have to be everywhere all the time. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

May 20, 202627 min

122. My Honest Thoughts on AI Podcasting, Authenticity, and Ethics

AI is changing the podcasting world fast, and in this episode I’m sharing my honest thoughts on how I’m using AI podcasting tools while still trying to stay authentic, thoughtful, and ethical as a creator. I talk about how I’m using ChatGPT for brainstorming and outlines, Claude for fleshing out content and scripts, and NotebookLM for deeper research using my own source material and past content. We’re also getting into: using AI without losing your voice why human oversight still matters balancing productivity with authenticity and my thoughts on ethics, accountability, and the future of AI in creative work If you’ve been curious, overwhelmed, excited, or even skeptical about AI, this conversation is for you. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness *Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about

May 11, 20269 min

121. Podcast Marketing in 10 Minutes a Week (Yes, Really)

In this quick mini-series episode, I’m sharing the simple 10-minute weekly podcast marketing rhythm I believe more creators need right now. If you’ve been feeling overwhelmed trying to keep up with constant posting, endless content creation, and all the pressure to stay visible online, this episode will help you simplify your approach and focus on what actually matters. I’m talking about sustainable podcast growth, consistent visibility, and how to market your show without burning yourself out in the process. Grab your free Soul Podcasting Blueprint at Soul Podcasting Resources . // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. 🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/

May 6, 202633 min

120. How to Use Your Podcast as a Lead Generation Machine

What if your podcast isn’t the problem… your strategy is? In this episode, I sit down with podcast growth and monetization strategist Natalie Dormer to unpack the real reason so many podcasts aren’t generating leads or income—and what to do instead. We talk about the difference between creating content and creating intentional asset episodes that actually move listeners toward working with you. If you’ve been showing up consistently but not seeing real business results, this conversation will help you rethink your approach and start using your podcast as a true growth tool. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. 🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/

May 2, 202616 min

119. Not Everyone Should Start a Podcast in 2026 (Here’s Why)

Not everyone should start a podcast in 2026 — and in this episode, we’re talking about why. Podcasting is powerful, but it’s not for everyone. If you’re feeling the pressure to launch a show or wondering if podcasting is the right move for you, this conversation will help you get clear. I'm unpacking what podcasting actually requires, who it’s really for, and why so many people quietly burn out along the way. Before you start — or if you’re already in it and questioning things — this is a conversation you need to hear. // If you’re ready to stop planning and finally move forward with your podcast launch , this is your next step. 🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/