Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs

Hosted by Demetria Zinga

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Episodes

125

Latest episode

Jun 2026

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About the show

*Top 10% Global Podcast* Welcome to Soul Podcasting: the show for women solopreneurs and purpose-driven creators who want to use podcasting in business to amplify their voice, build authority, and grow their impact—without burning out. I’m your host, Demetria Zinga—podcast coach and strategist, and founder of Soul Podcasting Collective. With over 20 years behind the mic, I help creators like you turn your podcast into a powerful platform that attracts ideal clients, elevates your brand, and supports your mission. Whether you’re building a business, managing a career, or juggling multiple roles, this podcast meets you where you are—and helps you podcast with intention, heart, and strategy. Each episode brings you: • Podcasting tips to plan, record, and produce your show confidently • Guidance on podcast equipment for beginners that actually works for you • Proven podcast SEO and discoverability strategies so new listeners can find you • A podcast growth strategy to expand your reach and influence • Tools and mindset shifts to stay consistent and connected without overwhelm Soul Podcasting follows a growth pathway that nurtures both your business and your creativity: Clarity – Define your niche, your message, and your ideal listener Discoverability – Use SEO and strategy to get found by the right audience Consistency – Build workflows and habits that keep your show alive Amplification – Repurpose content and expand your reach Connection – Turn listeners into a loyal, client-ready community For those ready to go deeper, the Soul Podcasting membership ecosystem will provide hands-on support, ongoing guidance, and resources to help you launch stronger, grow faster, and stay consistent longer. Your podcast is more than a show—it’s your voice, your platform, and your business accelerator. Press play and let’s build your podcast with strategy, soul, and staying power. 🎧 New episodes weekly at https://SoulPodcasting.com/podcast (SoulPodcasting.com/podcast)

Listen to episodes

60 recent

June 12, 202618 min

125. What If Someone Already Has a Podcast on My Topic?

You searched your podcast idea and found forty other shows already doing it. Now what?In this episode, I'm breaking down the myth of the "taken" topic — and walking you through three simple questions to uncover the angle that makes your voice not just different, but necessary. We'll also talk about why a topic and a perspective are not the same thing, and how to put it all together in one clear sentence that becomes the foundation of your entire show.This one is hands-on. Grab your journal.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/*Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

June 2, 202621 min

124. Why Knowing Your Audience Changes Everything, with Rachel Allen

I’m really excited about this conversation with Rachel Allen because it gets straight to the heart of what so many of us struggle with—why our content isn’t converting and what actually needs to shift. In this episode, I sit down with Rachel, marketing strategist and copywriter, to talk about everything from positioning and messaging to why ideal client avatars often miss the mark and how to truly understand your audience in a deeper way. We also get into how to use AI without losing your authentic voice, which I know a lot of creators are navigating right now. If you’ve been feeling stuck or unclear with your content, this one will give you a fresh perspective and practical clarity. Find out how Rachel can support you with her copywriting services here: https://www.boltfromthebluecopywriting.com///If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/*Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

May 28, 202610 min

123. 3 Places Your Podcast Should Be Showing Up Besides Spotify

In this quick mini-series episode, I’m sharing the three places I believe your podcast should be showing up besides Spotify and Apple Podcasts if you actually want people to discover your show. I talk about why podcast apps alone aren’t enough anymore, how I think about short-form content, email lists, and searchable platforms like YouTube or blogs, and how to grow your podcast in a more sustainable, intentional way—without feeling like you have to be everywhere all the time.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/*Get 30% off Honeybook here: http://share.honeybook.com/herbusiness

May 20, 202627 min

122. My Honest Thoughts on AI Podcasting, Authenticity, and Ethics

AI is changing the podcasting world fast, and in this episode I’m sharing my honest thoughts on how I’m using AI podcasting tools while still trying to stay authentic, thoughtful, and ethical as a creator.I talk about how I’m using ChatGPT for brainstorming and outlines, Claude for fleshing out content and scripts, and NotebookLM for deeper research using my own source material and past content.We’re also getting into:using AI without losing your voicewhy human oversight still mattersbalancing productivity with authenticityand my thoughts on ethics, accountability, and the future of AI in creative workIf you’ve been curious, overwhelmed, excited, or even skeptical about AI, this conversation is for you.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/*Get 30% off Honeybook here: http://share.honeybook.com/herbusiness*Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about

May 11, 20269 min

121. Podcast Marketing in 10 Minutes a Week (Yes, Really)

In this quick mini-series episode, I’m sharing the simple 10-minute weekly podcast marketing rhythm I believe more creators need right now. If you’ve been feeling overwhelmed trying to keep up with constant posting, endless content creation, and all the pressure to stay visible online, this episode will help you simplify your approach and focus on what actually matters. I’m talking about sustainable podcast growth, consistent visibility, and how to market your show without burning yourself out in the process. Grab your free Soul Podcasting Blueprint at Soul Podcasting Resources.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/

May 6, 202633 min

120. How to Use Your Podcast as a Lead Generation Machine

What if your podcast isn’t the problem… your strategy is?In this episode, I sit down with podcast growth and monetization strategist Natalie Dormer to unpack the real reason so many podcasts aren’t generating leads or income—and what to do instead. We talk about the difference between creating content and creating intentional asset episodes that actually move listeners toward working with you.If you’ve been showing up consistently but not seeing real business results, this conversation will help you rethink your approach and start using your podcast as a true growth tool.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/

May 2, 202616 min

119. Not Everyone Should Start a Podcast in 2026 (Here’s Why)

Not everyone should start a podcast in 2026 — and in this episode, we’re talking about why.Podcasting is powerful, but it’s not for everyone. If you’re feeling the pressure to launch a show or wondering if podcasting is the right move for you, this conversation will help you get clear.I'm unpacking what podcasting actually requires, who it’s really for, and why so many people quietly burn out along the way.Before you start — or if you’re already in it and questioning things — this is a conversation you need to hear.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/

April 22, 202636 min

118. Holding Space Behind the Mic: Creating Safe Guest Conversations with Tonya Pieske

In this thoughtful and deeply honest conversation, I’m joined by Tonya Pieske—musician, writer, producer, and host of How to Tell Someone. Tonya shares how her lived experience with CPTSD and her background in fostering psychological safety shaped a podcast centered on safe, grounded, and consensual storytelling. We talk about what it truly means to hold space behind the mic, how to create guest conversations built on trust, and why podcasting should be more than content churn. Tonya also opens up about her one-woman DIY production process, creative capacity, and building a show with depth, nuance, and authenticity. If you want to create conversations that matter, this episode is for you.Listen to Tonya's podcast, How To Tell Someone, and join her over on Substack: https://www.howtotellsomeone.com///If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/

April 15, 202615 min

117. Why Your Podcast Isn't Converting — Is It Misaligned?

You can have downloads, comments, and a growing audience—and still have a podcast that isn’t bringing in a single client. In this episode, I’m breaking down what’s really going on when your show looks like it’s working but isn’t actually supporting your business. I walk you through the key misalignments I see all the time—from attracting the wrong audience to over-teaching without positioning—and how those gaps quietly block conversion. If you’ve been consistent but not seeing results, this is the conversation that will help you step back, get clear, and start using your podcast with intention.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/

April 8, 202633 min

116. Build Your Business Around Your Life- with Emily Aborn

If your podcast is growing but your business still feels out of sync, this conversation will open your eyes. In this episode, I’m joined by copywriter and podcast host Emily Aborn to talk about building a business that actually reflects your life, values, and voice. We dive into finding your authentic message, why personality matters more than ever in the age of AI, how to stay consistent without burning out, and practical ways to repurpose your content so it works for you. This is a real, honest look at what it takes to create a podcast—and a business—that truly connects.//If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step.▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/