
Episode 315. The Rent Growth Era Is Over - Here's How Multifamily Investors Win Now
In this episode of the Small Axe Podcast, Nico Salgado breaks down what today's slowing rent growth actually means for multifamily investors—and why it doesn't mean the opportunity is gone. For years, multifamily investors benefited from rapidly rising rents. You could renovate units, push rents, and rely on a strong market to help drive NOI and property values. Today, that environment has changed. Rent growth has slowed considerably, new apartment supply is still being absorbed, and renters have more choices. For small operators, that means the old playbook needs to change. Nico shares what he's seeing in his own portfolio and the practical adjustments investors should be making right now—from pricing vacant units and understanding your true competition to retaining good tenants, reducing turnover, and holding property managers accountable. He also explains why investors looking to buy today should stress-test their underwriting, question aggressive rent-growth assumptions, and make sure a deal can survive even if rents don't increase for the next few years. The opportunity in multifamily isn't gone. But the investors who win the next cycle may not be the ones who buy the most buildings—they'll be the ones who operate them the best. In this episode: Why multifamily rent growth has slowed How new apartment supply affects smaller properties Why vacancy can cost far more than lowering rent How to evaluate your true rental competition Why retaining good tenants matters more than ever How to stress-test a multifamily deal before buying Why you shouldn't rely on rent growth to make a deal work How better operations can drive NOI in a flat-rent environment Why small operators may actually have an advantage in today's market The market has changed. The question is whether your strategy has changed with it. Keep swinging that axe.














