This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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October 28, 202611 min
It's New 10/28: Google Ads updates, Apple Messages in ads, Bing scan to call, favicon AI and Google images save
Today we covered Google Ads rolling out the all conversions tab. Google Ads is testing ad group level seasonal adjustments for App campaigns. Google Ads is testing Apple Messages buttons. Bing local packs test scan to call QR codes. Google updated its favicon help documents for AI. Google Image Search is testing a save button overlay. Google Search has this new Fan POV button that takes you into AI Mode. 0:00 - Introduction 0:50 - Google Ads all conversions tab 3:56 - Google Ads tests ad group-level seasonal adjustments for App campaigns 5:06 - Apple messages button on Google Ads 5:47 - Bing local pack with scan to call QR code 6:15 - Google updated favicon docs for AI 8:00 - Google Image Search save button overlay 8:35 - Google Fan POV 10:51 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
October 27, 20269 min
It's New 10/27: Google updates UGC spam guidelines, indexing reporting, Google Ads policy dashboard and is it an LSA
Today we covered more Google search ranking volatility. Google updated its UGC spam policy guidelines. Google downplayed the importance of a fresh indexing report. Google Ads has a new centralized policy dashboard. Advertisers are confused on what is an LSA ad and what is not. 0:00 - Introduction 1:15 - Google Search volatility again 2:00 - Google UGC spam guidelines updated 4:04 - Google downplays importance of fresh indexing report 6:14 - Google Ads centralized policy dashboard 7:11 - Confusion over LSAs or not LSAs 8:50 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
October 26, 202612 min
It's New 10/26: Google Business Home, AI Overviews, Discover disabled, Google Ads marquee and smart bidding
Today we covered more Google Search ranking volatility this weekend. Google is rolling out Google Business Home. Google Business Profiles performance reports get advanced. Google AI Overviews now show for over 80% of queries. Google AI Overviews have AI-generated summaries. Google Discover disabled clicks to sources. Google Ads is testing scrolling marquee extensions. Google Ads expanded smart bidding exploration. 0:00 - Introduction 1:25 - Google Search volatility on Saturday 2:09 - Google Business Home 3:32 - Google Business Profiles performance reports improvements 4:15 - Google AI Overviews in over 80% of search queries 5:22 - Google AI Overviews with AI summaries 6:05 - Google Discover disables clicking on sources 7:15 - Google Ads expands Smart Bidding Exploration to Performance Max and Shopping campaigns 9:18 - Google Ads scrolling marquee extensions 11:13 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
October 23, 202610 min
Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Big Google Local Updates, Google Ads, ChatGPT Ads & More
This week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP exploit fix. There are three new studies on AI Search and it makes you ask if there is any ROI for doing GEO or AI SEO. Google updated its help document on controlling Google crawls. Google also posted a video on robots.txt rules. Google AI Overviews citation cards are testing AI-generated summaries. Google Search is testing a new layout for the local knowledge panel. Google moved the Google Posts higher up in the local panel too. Google Business Profiles is testing verification via government ID. Google has a delay on review appeals, again. Google is rolling out a new Google Business Home. Google Ads has three updates for lifecycle goals. Google Ads now shows ads in Personal Intelligence. Google Ads is rolling out the new translation tool. Google Ads has a save and test asset group A/B toggle. Google Ads expanded financial services verification to the US and Canada. Google Ads is no longer showing featured professionals in LSAs. Google Ads is testing scrolling marquee text on sponsored results. ChatGPT ads has new ad formats, updated conversion page, performance emails and is auto-enabling creative enhancements. Plus, I released a new AI tool for Is iThat was the search news this week at the Search Engine Roundtable . SPONSOR: This week's video recap is sponsored by Duda , the Professional Website Builder You Can Call Your Own. 0:00 - Introduction 0:56 - Google Search Ranking Volatility & Chatter Heats Up October 20 & 21 1:42 - Google On Taking Sites Down When Fixing The Emergency PHP Exploit - PHP2Shell 3:00 - 3 New Studies Suggest AI Visibility & Search Not Worth Investing In 4:07 - Google Updates Control What You Share With Google Search With Existing Options 4:31 - Google On robots.txt Rules For AI Crawlers, Emojis, International URLs & More 4:54 - Google AI Overview Citation Cards With AI-Generated Summary Snippets 5:07 - Google Search Tests Layout Change For Local Knowledge Panel 5:27 - Google Moves Google Posts Higher Up On Local Panel 5:36 - Google Business Profiles Verification With Government ID 6:04 - Google Business Profiles Review Appeals Are Delayed Again 6:34 - Google Business Profiles Tests New Advanced Performance Reports 7:10 - Google Business Home - New Google Business Profiles Home 7:42 - Google Ads Customer Lifecycle Goals: Value Mode, Retention Goals & Percentage Multipliers 8:03 - Google Ads Now In AI Mode With Personal Intelligence 8:24 - Google Ads New Translation Tool 8:43 - Google Ads New: Save & Test Asset Group Changes 8:56 - Google Ads Expands Financial Services Verification To US & Canada 9:14 - Google Ads To No Longer Show Featured Professionals, Headshots Are Optional 9:26 - Google Ads Tests Scrolling Marquee Style For Ratings/Reviews & Underlines 9:40 - ChatGPT Ads New Ad Formats, Updated Conversion Page, Performance Emails... 10:11 - OpenAI Auto Enabling Creative Enhancements In ChatGPT Ads 10:21 - Is It New? AI Scan Tool 10:44 - Conclusion
October 22, 202616 min
It's New 10/22: Google Search & PHP exploit, tiny AI traffic, Google Ads customer life cycle upgrades and Ads translation
Today we covered the massive PHP exploit and what Google says to do if you need to take down your site. New studies are out suggesting GEO or SEO for AI search is not worth doing. Google Ads expanded customer acquisition and retention goals. Google Ads has a new translation tool. 0:00 - Introduction 1:55 - Google Search on PHP exploit 6:15 - AI SEO / GEO worth it? 12:18 - Google Ads expands customer acquisition and retention goals 13:56 - Google Ads translation tool 15:38 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
October 21, 20266 min
It's New 10/21: Unconfirmed Google Search update, Google Ads A/B test asset groups and hyphens in URLs
Today we covered rumbling about an unconfirmed Google Search update rolling out. Google Ads has a toggle to test asset group changes with A/B testing. Google updated its URL best practices on hyphens in URLs. 0:00 - Introduction 0:51 - Google search ranking update - unconfirmed 2:00 - Google Ads save and test asset group changes toggle 4:43 - Google Search on hyphens in URLs 5:43 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
October 20, 202611 min
It's New 10/20: Google review appeal delay, gov’t ID verification, LSAs drop featured professionals, lead scoring and lines missing
Today we covered there is a delay for review appeals in Google Business Profiles. Google also is testing a new verification method for Business Profiles. Google Local Services Ads removes featured professionals. Google is testing removing the HR line break under the search tabs. 0:00 - Introduction 1:32 - Google review appeal delays 2:22 - Google Business Profiles government ID verification 4:20 - Google LSAs drops featured professionals 7:17 - Google Ads lead for scoring qualifications 8:55 - Horizontal lines disappearing 10:17 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
October 19, 202611 min
It's New 10/19: Google ranking movement, ads in AI Mode personal intelligence, ChatGPT Ads updates and preferred sources
Today we covered the Google how starting on Friday movement with the Google Search rankings and that continued through the weekend. Google Ads now can show ads in AI Mode with personal intelligence on. ChatGPT ads got an update. Google AI Mode citations with preferred sources preferences. And I released a new AI is it new scan tool. 0:00 - Introduction 1:22 - Google unconfirmed ranking volatility and chatter 4:05 - Google Ads in AI Mode with personal intelligence 5:44 - ChatGPT Ads updates 7:42 - Google AI Mode citations with preferred sources preferences 8:39 - Is it new AI scan tool 11:00 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
October 16, 202614 min
Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made several updates to links in AI Mode and AI Overviews, but it won’t matter. Google is testing the AI Mode left sidebar in Google Search. Google Discover will transform into a personalized concierge. Google spoke about how Google Search handles URLs and PDFs. Google responded to a complaint about a site migrating to a new domain and then four months later having issues. Bing is experimenting with using Microsoft-Decision-1. Bing Webmaster Tools launched Topics Portfolio within AI reporting. Google Ads is rolling out channel prioritization and budget allocation features. Google said poor image quality won’t stop products from showing in Ads or Search. Google Ads has a new report named search terms and ad combinations. Google has new vehicle top ads, or automotive model feeds. Google Ads is testing using AI for setting goals and assets. Google Ads is moving to updating the Google Ads API twice a month, from only once a month. Google Ads released version 26 of the Ads API. Google launched its Universal Cart in the U.S. Google now has new local dietary attributes for Business Profiles. Bing is testing a large single sponsored ad unit at the top. ChatGPT seems to have dropped the UTM parameters. OpenAI is assigning ChatGPT Ad Manager representatives to advertisers. And I am sad to report we lost a beloved industry friend, Nick Wilson. That was the search news this week at the Search Engine Roundtable . Sponsor: Yahoo Scout is an AI answer engine designed to help you get answers quickly and confidently. Explore news, local insights, entertainment, technology, and more with clear responses that include cited sources and visuals to help you better understand the information. Powered by 30 years of Yahoo search expertise. Try it today at Scout.com . 0:00 - Introduction 1:00 - Third-Party Google Rank Tracking Struggling Now 3:09 - Gemini 4 Argon In Google Search Via AI Mode 3:38 - Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data 5:05 - Google Tests AI Mode Left Sidebar On Main Google Search Results Page 5:34 - Google AI Overviews For Typos & No Search Results 6:03 - Google Discover To Transform Into Hyper-Personalized Concierge 6:54 - Google Updated Indexing API Quota Details & More 7:29 - Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis 7:56 - Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling... 8:13 - Google Search Showing Sites Old Domain Fourth Months After Domain Move? 9:10 - Bing & Copilot Experimenting With Microsoft-Decision-1 9:37 - Topics Portfolio In Bing Webmaster Tools AI Reports 10:07 - New Google Ads Controls: Channel Prioritization & Budget Allocation 10:44 - Google: Poor Image Quality Won't Stop Products From Showing In Search Or Ads 11:04 - Google Ads Search Terms & Ad Combinations As One Report 11:21 - Google Automotive Model Feeds On Search Ads (Vehicle Top Ads) 11:46 - Google Ads Tests Using Google AI For Goals & Assets 12:05 - Google Ads API Releases Twice Per Month Going Forward 12:16 - Google Ads API Version 26 Now Out Available 12:27 - Universal Cart Launches In Google Search (U.S.) 12:55 - New Google Local Dietary Attributes: Gluten-Free, Dairy-Free, Halal & Kosher 13:15 - Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results 13:26 - OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6) 13:52 - OpenAI ChatGPT Ads Account Manager Representatives 14:04 - The Industry Mourns The Loss Of Nick Wilsdon - Loved By Industry 14:28 - Conclusion
October 15, 20269 min
It's New 10/15: Google Ads channel prioritization and budget allocation, Merchant Center store attribute & URL and PDF SEO
Today we covered how Google Ads is rolling out new channel prioritization and budget allocation. Google Merchant Center introduces new store address attribute for local inventory. Google Ads API version 26 is out. Google spoke about URLs and PDF for search. 0:00 - Introduction 0:58 - Google Ads channel prioritization and budget allocation 7:07 - Google Merchant Center store address attribute for local inventory 8:00 - Google Ads API version 26 8:18 - Google on URLs for Search 9:16 - Google on PDFs for Search 9:42 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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