This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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June 16, 202611 min
It's New 6/16: Google On LLMS.txt Files & Rankings, National SEO, Bing Product Explorer & ads in image search
Today we covered that Google updated its help documents to say LLMS.txt files don’t help or hurt your search rankings, they are simply ignored. Google said using subfolders for US site targeting doesn’t make a difference for SEO. Microsoft Advertising released Product Explorer. Google is mixing ads in image search.0:00 - Introduction1:17 - Google says LLMS.txt files won’t help or hurt your rankings3:20 - Google said subfolders for US sites don’t matter 5:28 - Microsoft Advertising releases Product Explorer 6:55 - Google mixing ads in image search11:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
June 15, 202612 min
It's New 6/15: Lots Of Google Ads Changes, Search Console Updates & UI Updates
Today we covered a lot of Google Ads news including the timeline for DSA to switch to AI Max off until 2027. Google Ads announced updates to building target optimization, promotion mode beta roll out and expands smart bidding exploration. Google Ads to limit ad impressions from unqualified advertisers. Google Search Console fixed the link report and teased a new platform property tooltips page. Google Business Profile manager access invites are broken. Google shopping carousel tests good price labels and the local finder dropped pagination.0:00 - Introduction1:40 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline3:46 - Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands7:26 - Google Ads To Limit Ad Impressions From Unqualified Advertisers9:02 - Google Search Console Link Report Finally Fixed & Updated9:27 - New Google Search Console Tool/Report: Platform Property Tooltips10:23 - Google Shopping Results With Good Price Label11:25 - Google Business Profile Owner/Manager Access Invites Not Working For Some12:08 - Google Local Finder Interface Drops Pagination12:36 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
June 12, 202611 min
Google Post-Core Update Volatility, Zero Clicks Rising, Apple’s Siri AI & Google SEO Docs
This week, we covered the post-Google core update volatility that hit some folks hard throughout last weekend and this whole week. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers a way to disable AI responses in search. Apple also updated its Applebot documentation to include AI, crawl delay, and much more. Google created a new help document on trusting advice from third-party SEO tools and services. Google also updated its hiring an SEO document. Google Search was not impacted by the Gemini outage on Wednesday. Google launched Search profiles insights and analytics. Google Search Console may be releasing a new report or tool named platform property tooltips. Soon you will be able to connect your Google Business Profiles with Gemini. Google Shopping is testing linking directly to merchant sites. Schema.org added usage statistics to schema types. Google Ads is testing top pages links and images within sitelinks. Google is also testing blue dotted underlined sitelinks. Not to be outdone, Google is also testing dotted underlines and shaded URLs in the organic search result snippets. Google Ads also has this new campaign guidance with experiment power scores. Google Local Service Ads now support home listings. That was the search news this week at the Search Engine Roundtable.Sponsor: Ahrefs - Have you seen Ahrefs' new Agent A - a tool that gives you the reports and insights you need, right as you need them. Agent A lets you build your own reporting tools through this AI powered platform, and you don’t need to know any coding or data analysis information. So if you want to know which of my blog posts have the most untapped potential for more traffic, just ask it and it will use Ahrefs’ deep integration and powerful AI tools to dynamically built the report for you. It is slick and fun, so check it out at ahrefs.com/agent-a.0:00 - Introduction1:02 - Google Search Ranking Volatility This Week: June 8-121:20 - Google Search Ranking Volatility This Weekend - Around June 6th1:53 - Report: Google Zero Click Searches To Open Web Fall To 27.6%2:48 - Apple Siri AI & New Apple Intelligence4:08 - Apple Updates Applebot Docs To Include Siri AI & AI Features4:24 - Bing Gives Searchers A Way To Disable AI Copilot Answers5:16 - New Google Document On Third-Party SEO Tools, Services & Advice5:55 - Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization6:14 - Google Search Was Unaffected By Gemini Outage6:37 - Google Search Profiles Insights & Analytics7:08 - New Google Search Console Tool/Report: Platform Property Tooltips7:30 - Gemini Can Help With Your Google Business Profiles8:02 - Google Shopping Results Tests Linking Directly To Merchant Site8:31 - Schema.org Adds Usage Statistics For Schema Types9:00 - Google Ads Testing Top Pages Links9:15 - Google Ads Sitelinks With Images9:35 - Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings9:52 - Google Tests Dotted Underlined & Shaded URLs In Search Snippet10:15 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline10:34 - New Google Ads Campaign Guidance With Experiment Power Score11:04 - Home Listings Come To Google Local Services Ads11:27 - Conclusion
June 11, 202611 min
It's New 6/11: Gemini outage had no impact on Google Search, Business Profiles gain Gemini, ChatGPT Ads with product feeds and dots
Today we covered how the big Gemini outage yesterday had no impact on Google Search. Gemini will soon work with Google Business Profiles. ChatGPT Ads manager now supports product data feed uploads for ad creation. Google Merchant Centers product feed API is broken. Google is showing images in the sitelinks with Google Ads. Google is testing dotted underlined and shaded URLs in snippets.0:00 - Introduction0:58 - Gemini outage no impact on Google Search2:13 - Gemini to work with Google Business Profiles4:30 - ChatGPT Ads gain product upload feature6:59 - Google Merchant Center product API broken7:54 - Image sitelinks in Google Ads10:25 - Google dotted underlined and shaded URLs in snippets11:17 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
June 10, 202612 min
It's New 6/10: Google Zero Clicks report, Applebot updates and Schema.org usage stats
Today we covered the updated Google zero click study from Rand and friends, and how clicks from Google Search continue to decline. Apple updated the Applebot documentation for the new AI changes. Schema.org added usage statistics to the schema types. We have a new study on rejected review replies on Google Maps. Google Ads is testing blue dotted underlines for sitelinks. 0:00 - Introduction1:53 - Google Zero click report shows clicks continue to dwindle5:02 - Applebot documentation updated6:03 - Schema.org adds usage statistics 6:56 - Rejected Google review replies study10:00 - Google Ads sitelinks blue dotted underlines11:52 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
June 9, 202610 min
It's New 6/9: Apple Intelligence Siri AI, Google Ads Experiment Power Score & Links In AI Mode Drop
Today we covered the new Apple announcements on Siri AI and new Apple Intelligence. Google Ads has a new campaign guidance feature with experiment power score. Google added new PMax asset testing tools. Google AI Mode shifts links to the bottom.0:00 - Introduction2:10 - Siri AI & Apple Intelligence5:34 - Google Ads campaign guidance with new experiment power score7:28 - Google adds new Performance Max asset testing tools 8:17 - Google AI Mode shifts links to the bottom9:46 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
June 8, 202615 min
It's New 6/8: Google’s new SEO guidance, Search profiles, Bing no AI and Chrome no AI Mode and more
Today we covered Google’s new help documentation on guidance from third-party tools, service and advice and the updates to hiring an SEO. Google is rolling out Search profiles and there is analytics. We had more search volatility this weekend from Google Search. Bing released an extension to block its AI Copilot results. Google Chrome won’t default to AI Mode. Microsoft Advertising expanded Audience Ads eligibility for cryptocurrency exchanges. 0:00 - Introduction1:55 - Google’s new help docs on guidance from third-party tools, service and advice & hiring an SEO4:45 - Google Search Profiles rolling out10:04 - Google search ranking volatility this weekend11:11 - Bing’s no AI extension and search parameter12:39 - Google Chrome wont make AI Mode the default13:55 - Microsoft expands audience ads for crypto14:56 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
June 5, 202612 min
Google May Core Update Done, AI Performance Reports & Controls, Google Ads, ChatGPT Ads, Microsoft Scout & Tools
This week, I recorded from Boston - sorry for the appearance. We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls. Bing Webmaster Tools will release more AI reporting tools very soon. A Microsoft executive had a slide that admitted AI search reduces clicks and website visits. Google officially released publisher profile pages to some, they are called Search profiles. I posted the monthly Google Webmaster Report for June. Google Ads has a new leads management screen and tool. Google Ads has new branded searches controls for AI Max. Google Ads has a new invalid activity credit report. Google started to test healthcare ads in AI Mode. Google Ads updated its terms of service. Google Merchant Center expanded attribute rules to automatically found products. Google AdSense now lets you share your full IP address with buyers. Google Business Profiles can be connected to Google Analytics soon. ChatGPT has new multi-advertiser placements for ads and a bunch of new Ad Manager updates. Microsoft announced Web IQ and Microsoft Scout. And I created a new Google volatility tracker aggregator tool. That was this past week in search at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:53 - Google May 2026 Core Update Has Completed Rolling Out1:15 - Google May 2026 Core Update Volatility Hits Hard Again June 2nd2:05 - Google Search Console AI Performance Report & AI Blocking Controls (Limited)4:33 - Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon4:56 - Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits5:32 - Google Search Profiles: Publisher Profile Pages Officially Live6:30 - June 2026 Google Webmaster Report6:38 - Google Hosted Forms Leads Screen In Google Ads7:03 - Google Ads New Branded Searches Controls For AI Max7:23 - Google Ads Invalid Activity Credit Report - New Help Document7:48 - Google Begins Limited Test Of Healthcare Ads In AI Mode8:12 - Google Ads Terms of Service Updated For AI Changes After 8 Years8:32 - Merchant Center Expands Attribute Rules To Automatically Found Products8:55 - Google AdSense New Full IP Address Sharing9:26 - Coming Soon: Connecting Google Business Profile To Google Analytics9:46 - ChatGPT Multi-Advertiser Placements & Ads Manager Updates10:44 - Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.11:30 - New SER Volatility Aggregator Chart & Backend Update11:58 - Conclusion
June 4, 202631 min
It's New 6/4: SMX Live Edition Covering Google, Microsoft, Yahoo, ChatGPT & More
Today we had a special live version of It’s New at SMX Advanced in Boston. We covered tons of topics, listed below - sorry, not timestamps, and no screenshots this time but I wanted to get the video up in time. Thanks to our special guest, Anthony Higman of Adsquire for replacing Mordy - it was a huge improvement. • Google May 2026 Core Update Has Completed Rolling Out • Google Search Console AI Performance Report & AI Blocking Controls (Limited) • Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon • Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits • Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ. • June 2026 Google Webmaster Report • Google Ads Terms of Service Updated For AI Changes After 8 Years • Google Ads New Branded Searches Controls For AI Max • Google Merchant Center Mass Product Page Unavailable Notices Last Night? • Warning: Google Ads Phishing Attack For Google Accounts • Merchant Center Expands Attribute Rules To Automatically Found Products • ChatGPT Multi-Advertiser Placements & Ads Manager Updates • Google Tests Conversational Discovery Ads & Highlighted Answers In AI Mode • Google AI Mode Shopping Ads, Business Agent For Leads & Direct Offers Coming • Google Ask Advisor Brings Together Ads Advisor & Analytics Advisor • Google Hosted Forms Leads Screen In Google Ads A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
June 3, 202614 min
It's New 6/3: Google AI Performance Reports & Blocking Controls, Google AI Mode Healthcare Ads, Microsoft Web IQ & ChatGPT Ads
Today we covered Google Search Console rolling out new AI performance reports and forced to give UK publishers the ability to block its content from AI Mode and AI Overviews. Google is testing healthcare ads in AI Mode. Microsoft announced Web IQ, plus Microsoft Scout (but what about Yahoo Scout). And ChatGPT is testing multi-advertiser placements and new ChatGPT Ad Manager updates. We also spoke about my new aggregator tool for Google search ranking volatility. 0:00 - Introduction1:36 - Google Search Console AI performance reports and AI blocking controls6:00 - Google Ads is testing healthcare ads in AI Mode7:40 - Search Engine Roundtable Google Search volatility tool8:58 - Microsoft Scout vs Yahoo Scout, with Web IQ12:24 - ChatGPT with multi-advertiser placement and Ad Manager updates 14:11 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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