Real InSight with Myke Ireland

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Nov 2025

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Welcome to Real Insight, the podcast where technology, business, and personal growth converge into a compelling narrative of innovation and inspiration. Hosted by the ever-engaging Myke Ireland, Real Insight delves into the dynamic stories behind today's most significant advancements, offering listeners a front-row seat to the cutting-edge ideas and strategies that are shaping the future. Each episode of Real Insight is a journey through the minds of leaders and innovators who are not only changing their industries but also redefining the way we think about technology and business.

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November 5, 2025Episode 555 min

EP030 - Dr Richard Chambers - Proving Nothing, Leading Everything

In this episode, I sit down with clinical psychologist and mindfulness expert Dr Richard Chambers to explore how leaders can thrive—not just survive—in today’s hyper-connected, high-expectation workplace.We begin with Richard’s origin story: how his early struggles with focus and anxiety led him in 1999 to discover mindfulness, eventually building a career supporting senior executives in performance, wellbeing and leadership.From there we pull apart two critical themes:Imposter Syndrome & Self-Worth in LeadershipMany high-performers land in leadership roles with minimal preparation—and the result is a constant cycle of trying to prove rather than lead. Richard and I discuss how mindfulness and self-compassion offer practical tools to step out of the “only-if-I-prove-my-worth” loop. We also talk about how organisations can foster psychological safety so that leaders and teams can speak honestly, delegate effectively, and avoid burnout.Digital Detox, Silence & Sustainable PerformanceIn a culture obsessed with busyness and connectivity, one of the most radical moves for a leader is to disconnect. Richard walks us through his “silent commute” experiment, how limiting passive tech and prioritising deep-work time rewires the brain for clarity and impact, and why the idea of mindfulness isn’t just about “quieting the mind” but about freeing it to make better decisions under pressure.Throughout the conversation you’ll pick up evidence-based tools (not just theory), including:How to build deep-focus blocks (and protect them) within leadership schedulesSigns that your leadership model is spinning into survival mode rather than strategic modeThe structural (systemic) as well as personal levers for better workplace wellbeingIf you’re a leader, high-potential, or executive wondering how to lead without losing yourself … this episode’s for you.-------------------------------------------------------------------------------• Visit Richard’s website where you’ll find free meditations, online courses and leadership-resources... https://www.drrichardchambers.com• Connect with Richard on LinkedIn...https://www.linkedin.com/in/drrichardchambers • Watch his TEDx talk “Mindfulness: defeating distraction and amplifying awareness” for a strong intro to his thinking...https://youtu.be/9QjI8nMiwJw?si=7Mqi_bLYbvtW4MSo🔔 Don’t forget to like, subscribe and hit the bell so you won’t miss future conversations on leadership, wellbeing and performance.As always, Real InSight would not be possible if not for the support of @CorsairSolutions and @MyLumens 📥 Let us know in the comments: When was the last time you scheduled “silence” in your day?Chapters0:16 Origin Story of a Mindfulness Expert1:24 The Rise of Mindfulness in Leadership3:14 Overcoming Imposter Syndrome7:17 The Importance of Practical Skills8:39 Insights from a TED Talk Experience17:09 Embracing Self-Compassion29:19 Navigating Workplace Well-being34:00 The Balance of Responsibility43:18 The Power of Silence47:39 The Impact of Digital Detox53:12 Final Reflections and Advice

June 10, 2025Episode 2956 min

EP029 - Rae Bonney OAM - Masculinity, Mental Health, Meaning and the Realities Facing Men Today

“It’s not always depression. Sometimes it’s divorce. Sometimes it’s debt. Sometimes it’s no access to your kids. So it's not all about mental illness, that’s a system problem.”Released to mark Men’s Mental Health Week in Australia, this powerful episode features Rae Bonney OAM — counsellor, speaker, and relentless advocate for the emotional wellbeing of men and boys.Rae joins Myke to share her personal and professional journey with unfiltered honesty — from growing up in a violent household to confronting her own destructive patterns and ultimately choosing accountability, therapy, and advocacy over silence.This episode is a deep dive into mens mental health, We look at the real reasons men shut down, break down, or check out. From self-harm and addiction to perfectionism and shame, Rae challenges the culture that tells men to “man up” and offers powerful alternatives rooted in curiosity, connection, and care.🧠 If you're a father, a partner, a teacher, or a man navigating your own mental health — this one will shift something in you.What you’ll hear:- How Rae’s childhood in a violent, patriarchal household shaped her mission- The damaging impact of fatherlessness and systems that alienate men from parenting- Why male suicide is often situational — not just a “mental illness” problem- The invisible epidemic of male loneliness, especially post-40- How self-harm, disordered eating, and “functioning” behaviours often mask emotional collapse- Why the lack of male-specific mental health services is costing lives- How Men’s Sheds, jiu-jitsu, and grassroots communities create safer spacesOne of the most striking moments? Rae recounts counselling young people who self-harm — not with judgement, but with presence. “It wasn’t about telling them to stop. It was about keeping them safe while they got through it.”If you’re raising boys, supporting men, or just trying to make sense of your own story, this conversation is one of the most honest you’ll hear. Men’s lives are at stake — and the way forward starts with listening, not lecturing.Rae Bonney doesn’t just talk about men’s mental health — she lives it, works in it, and fights for it.—🌐 Connect with Rae: https://raybonney.auhttps://www.linkedin.com/in/raebonney📺 Watch more episodes: https://youtube.com/playlist?list=PLAEay_1WvE2q95NOsLvXHrvHxelFjAryj&si=K2R6ATiJANF2SfeV—🏚️ Find out more about Mens Shed:https://mensshed.org—Please note this episode openly discusses self harm and suicide. If you or anyone you know may be struggling please reach out for help at any of the below public services:https://www.beyondblue.org.auhttps://www.lifeline.org.au/https://www.neveralone.org.au#RaeBonney #MensMentalHealth #Masculinity #MaleSuicide #RealInSight #SupportNotStigma #GenerationalTrauma #Neurodiversity #ADHD #MentalHealthWeek #InvisibleStruggles #SelfHarmAwareness #ParentingBoys #maleloneliness 0:05 Mental Health Perspectives1:26 Childhood Experiences of Violence4:42 The Role of Male Role Models8:26 Parenting and Self-Management13:02 Generational Trauma and Responsibility17:08 The Loneliness Epidemic23:48 Gender Conversations and Safety26:21 Community Support for Men32:58 Building Male Connections37:18 Recognition and Advocacy40:37 Understanding Male Responsibility45:23 The Importance of Support Networks

May 5, 2025Episode 2849 min

EP028 - Assoc.Prof. Li Ping Thong - Designing The Future of Design

In this episode of Real InSight, we sit down with the inspiring and sharp-minded Associate Professor Li Ping Thong, a powerhouse of intellect, creativity, and leadership in the fields of design, culture, and education.As the Associate Dean of Digital Design at RMIT, Li Ping’s work spans far beyond the walls of academia. She’s a leading voice in how we teach, interpret, and live design. From shaping curriculum to challenging cultural norms, she brings a bold, human-centric approach to everything she does.In this deeply engaging conversation, Li Ping shares her journey — from her early days as a curious thinker to becoming a respected academic and change-maker. We explore the realities of working in academia through the lens of someone who brings cross-cultural insight and leadership to the field, and how empathy, representation, and creative freedom are essential to building more inclusive futures.We also dive into her thoughts on how education can be a force for change when we equip students to adapt to evolving technologies, critically shift design methods, and rethink systems.Whether you’re a student, educator, designer, or just someone curious about how creativity can change the world — this episode is packed with insight, perspective, and a healthy dose of inspiration.✨ Listen now — and don’t forget to share your own takeaways in the comments.#DesignLeadership #HigherEducation #RealInSight #CreativityAndCulture #RepresentationMatters #DesignJusticeLi Ping Thong – Publications (RMIT University)https://academics.rmit.edu.au/liping-thong/aboutGive Li Ping a follow on LinkedIn: https://www.linkedin.com/in/lipingthong/0:09 ⁠Welcome to Real Insight⁠1:29 ⁠Journey into Academia⁠4:53 ⁠Exploring Research and Impact⁠10:30 ⁠Gamification in Education⁠16:21 ⁠The Future of AR and VR⁠21:16 ⁠Designing User Experiences⁠25:15 ⁠Bridging Technology and Education⁠30:09 ⁠The Role of AI in Design⁠38:19 ⁠Cultural Influences on Design⁠43:42 ⁠Finding Balance in Farm Life⁠47:59 ⁠Leaving a Legacy Through Design

April 14, 2025Episode 271 hr 13 min

EP027 - Mike Hagan - Building Better Workplaces for the Mind

In this insightful episode, we sit down with Mike Hagan, a seasoned workplace consultant with over 25 years of experience in General Management, Human Resources, Workplace Health, Safety, Wellbeing, and Corporate Compliance. Mike specializes in helping organizations strategically address workplace psychosocial factors that can lead to employee burnout, high turnover, and productivity losses. His pragmatic approach focuses on identifying root causes, implementing strategic solutions, and upskilling employees to proactively manage workplace challenges.Key Discussion Points:Understanding Psychosocial Hazards: Mike delves into the importance of recognizing and mitigating factors that negatively impact employee well-being and organizational performance.Strategic HR and WHS Integration: Insights into how integrating Human Resources with Workplace Health and Safety initiatives can lead to improved employee engagement and business outcomes.Leadership Development: The role of tailored leadership programs in fostering effective managers and cultivating a positive workplace culture.Mental Health Advocacy: Mike shares his passion for mental health advocacy and the significance of creating workplace cultures where 'It's OK not to be OK.'Join us as we explore practical strategies for transforming workplaces into environments that support both employee well-being and organizational success.Tune in to gain valuable insights on creating healthier, more productive workplaces.Find out more about Mike here: https://www.linkedin.com/in/mike-hagan-a7b22417/?originalSubdomain=auAnd his various services here: https://mikehaganconsulting.com.au#WorkplaceWellbeing #HR #WHS #LeadershipDevelopment #MentalHealthAdvocacy #RealInsightPodcastChapters0:10 Introduction to Mike Hagan2:35 Mike's Journey and Mental Health Experiences5:59 Evolving Workplace Mental Health Perspectives11:31 Debunking Psychosocial Health in Workplaces13:11 Genuine Care vs. Compliance in Organizations13:44 Understanding Organizational Motivations13:55 The Role of Legislation in Workplace Change16:53 Personal Experiences with Neurodiversity20:47 Leadership and Mental Health in Organizations32:23 Navigating Personal Challenges in Leadership40:17 Embracing Neurodiversity in the Workplace50:00 The Importance of Individualized Approaches1:07:26 The Wellfish Program and Personal Well-being1:13:05 Closing Thoughts and Future Conversations

March 25, 2025Episode 261 hr 4 min

EP026 - Leonie M Hicks - The Architecture of Innovation: Reimagining Work

🎙 Episode SummaryIn this premiere episode of Season 2, I sit down with Leonie M Hicks, a powerhouse in workplace design and a driving force at Unispace, the global firm reimagining how the world works. With over 20 years of experience in architecture and interior design, Leonie shares her insights into how spaces influence behavior, creativity, and collaboration—especially in a post-pandemic world.We explore the evolving role of technology in workplace environments, the psychological impact of design choices, and the importance of sustainability in modern office planning. Leonie also shares her journey from traditional architecture to pioneering flexible, human-centered workspaces for some of the world’s most forward-thinking companies.If you’ve ever wondered how physical environments shape culture, productivity, and the future of work—this one’s for you.👤 About Leonie M HicksLeonie M Hicks is a senior leader at Unispace, where she combines her deep knowledge of workplace strategy, sustainable design, and interior architecture to deliver transformative spaces for global clients. With a background in both academic design training and hands-on architectural practice, Leonie has led projects that respond to the unique needs of hybrid work, employee well-being, and brand identity.Her portfolio includes:Multinational HQ transformationsFlexible co-working hubsPost-COVID workplace redesignsLeonie is also a respected speaker and thought leader, frequently featured at international conferences and in industry publications.🧠 Key Themes:Hybrid work models & the new office landscapeThe role of environmental psychology in workplace designBridging technology and space to enhance collaborationWhy workplace design needs to be as dynamic as the people in itHit play and let’s talk about the future of where—and how—we work.---- Download the @unispaceglobal Future Workplace Insight Reporthttps://www.unispace.com/global-workplace-insights-en---- Find out more about Leonie M Hicks https://www.linkedin.com/in/leonie-m-hicks/InSight Systems and @mykeireland would also like to recognize @CorsairSolutions and @MyLumens for their ongoing support of Real InSight.0:26 Introduction to the Interview1:26 Journey to Sobriety1:40 The Resilient Workplace Model2:17 Workplace Strategy Explained5:47 Measuring Success in Relocation7:31 The Hybrid Workplace Challenge9:10 Space Optimization Trends12:40 Neurodiversity and Work Style14:03 The Future of Hot Desking21:09 Flexibility in Work Hours22:57 Addressing Empty Spaces23:50 Resilient Workplace Model Overview25:23 Enablement and Technology30:49 Adaptability in Workspaces34:59 Well-being in the Workplace38:02 Personal Experiences with Neurodiversity48:03 Importance of Connection51:07 Authenticity in Workplace Design54:16 The Rewarding Nature of Projects1:01:07 The Evolution of Classroom Technology1:06:48 Designing with Nature in Mind1:07:17 Conclusion and Further Resources

September 2, 2024Episode 2545 min

EP025 - Will Wheeler - The Neurodiversity Academy

In this episode, we dive into a compelling conversation with Will Wheeler, a passionate advocate for neurodiversity and the CEO of Neurodiversity Academy. We explore his mission to disrupt traditional educational pathways, particularly for neurodivergent individuals, thereby ensuring that they can identify suitable learning environments that offer meaningful support. Will provides invaluable insight into his background and personal experiences with neurodivergence, including his own diagnoses of ADHD and dyslexia. He shares how receiving these diagnoses shaped his understanding of himself and influenced his journey to help others similarly affected. We discuss the challenges he faced throughout his education and career and the importance of creating understanding and support for neurodivergent individuals in educational settings and workplaces alike. One key theme in our conversation is Will’s emphasis on the necessity for educational institutions to genuinely invest in understanding and catering to the needs of neurodivergent learners. He highlights the common pitfalls of educational providers that claim to be inclusive, only to lack actual support mechanisms for their students. Will advocates for an accreditation system to help direct students toward institutions that genuinely foster a supportive environment for neurodivergent learning, which would not only benefit the students but also enhance institutional reputation and financial sustainability. We also delve into practical approaches that businesses can adopt to create more accommodating workplaces for neurodivergent employees. Will stresses the importance of establishing a healthy corporate culture that goes beyond mere policy creation, advocating for a progressive vision where neurodiversity is woven into the fabric of a company’s operations. By fostering an environment that recognizes individual strengths, understanding comes into play where both the organization and the employees can thrive. Throughout the episode, Will openly shares his personal anecdotes about entrepreneurship and the inherent struggles that come with it, particularly from the perspective of a neurodivergent individual. From navigating the complexities of finding the right business partners to managing the balance between hyper-focus and burnout, he candidly describes how he is cultivating a work culture that embraces flexibility and respects individual work styles. This is a crucial element for neurodivergent thinkers who often find themselves at odds with conventional work structures. Listeners will come away with a greater understanding of the unique challenges that neurodivergent individuals face, especially in education and the workforce, as well as practical steps that can be taken to support those challenges. Will Wheeler's insights highlight the importance of creating an inclusive society that values diversity in thinking patterns, paving the way for innovative solutions that emerge from people of varied backgrounds and experiences. By the end of this episode, you’ll feel inspired to advocate for neurodiversity in your own spheres—whether in educational settings, workplaces, or broader societal discussions. Will emphasizes the power of community and connection, encouraging listeners to reach out and engage with ongoing conversations about neurodiversity and inclusion. #WillWheeler #neurodiversitymatters #educational #neurodivergent #individual #ADHD #ASD #AuDHD #dyslexia #support #accreditation #institutions #advocacy #inclusion Check out Will's Podcast - https://open.spotify.com/episode/66isx5cy6CWfs368S4xGxH?si=QlLYa6sWSMGk3ykt7CKrDQ Check out Will's Podcast - @Neurodivergentmates Jump over The Academy - https://neurodiversityacademy.com Or ping Will on LinkedIn: https://www.linkedin.com/in/wheelerwill/ 0:00 Introduction to Neurodiversity 27:30 Creating Supportive Work Environments 43:32 Connecting and Networking in the Community

July 29, 2024Episode 241 hr 4 min

EP024 - Mia Bowyer - Social Marketing & Living a Lifestyle Business

In this exciting episode of "Real Insight," I sit down with Mia Bowyer, a lifestyle business entrepreneur, philanthropist, and social marketing extraordinaire. Mia's journey is nothing short of inspirational. She has traveled the world, working with Fortune 500 brands like The World Bank, The United Nations, and Microsoft, launching world-first campaigns, and achieving record growth. Mia is an award-winning marketing specialist, mentor, and lecturer who has now channeled her expertise into creating a revolutionary '2-hour social media' model. With this model, she can set up a brand's social media presence in just 2 hours a month. Some of Mia's notable achievements include: ✅ Launching the world's first fair trade plastic campaign in Bangalore, India, with The Body Shop and Plastics For Change, achieving a viral reach of 686 million online. ✅ Creating a 5-star podcast to tell the stories of people living with invisible disabilities. ✅ Engaging Twitch gamers to raise funds and awareness for the Australian bushfires. Mia's industry-best strategies, social campaigns, and lead generation methodologies have the power to transform any marketing department. Join us as we delve into her remarkable journey and uncover the secrets behind her success. #Podcast #Marketing #SocialMedia #Philanthropy #BusinessSuccess #RealInsight #MiaBowyer #Innovation #Leadership #Inspiration Don't miss this insightful conversation with Mia Bowyer. Tune in now! 🎧✨ Reach to to Mia here: https://www.oneearthmarketing.com ...and here: https://www.linkedin.com/in/miabowyer/ Mia's Links: Opus Clip ----------------- http://www.opus.pro Zapier ---------------------- https://zapier.com Notion---------------------- https://www.notion.so Buffer ---------------------- https://buffer.com Taplio ---------------------- https://taplio.com

July 1, 2024Episode 231 hr 37 min

EP023 - Mark O'Connor - You Can't Be Half Pregnant

In this special episode of "Real InSight," I had the pleasure of sitting down with Mark O'Connor, the CEO of Steinway Galleries Australia. Mark's journey is both inspiring and intriguing, and this episode delves into the many facets of his life and career. Mark shared how his personal friend, mentor, and co-owner of Steinway Galleries Australia, Lindsay Fox, has significantly impacted his life. Lindsay's guidance has been instrumental in shaping Mark's career and personal growth, helping him navigate the challenges and opportunities in the music industry. We also reminisced about our childhoods and the various places we’ve worked together. Mark's drive to strive for the best is evident in every story he tells. From breaking work records to leaving one of Australia’s biggest musical instrument retailers to start his own venture, Mark’s journey is a testament to his relentless pursuit of excellence. One of the key highlights of our conversation was discussing the remarkable growth of Steinway Galleries Australia under Mark's leadership. He has been pivotal in promoting the innovative Steinway SPIRIO, a high-resolution player piano that can accurately reproduce performances by the world’s best pianists. This innovation has not only elevated the brand's presence in Australia but also captivated audiences at events such as the Sydney International Piano Competition. Mark’s commitment to quality and his vision for Steinway Galleries Australia have made a lasting impact on the music community. His story is a blend of passion, dedication, and the constant drive to achieve greatness. Tune in to this episode for an engaging and insightful discussion with Mark O'Connor. Discover the stories behind his success, the influence of his mentor Lindsay Fox, and the exciting developments at Steinway Galleries Australia. :------Steinway Galleries Australia------: https://steinway.com.au/ :-----------The Steinway SPIRIO------------: https://www.youtube.com/watch?v=H_XPRAiy9Y4 :------------The Black Diamond-------------: https://www.youtube.com/watch?v=PK1SXAIweTM #Podcast #MarkOConnor #SteinwayGalleries #MusicIndustry #Innovation #RealInsight #Leadership #Inspiration 0:00 Introduction to Steinway Galleries Australia 10:48 The Early Days at Allans Music Group 19:52 A Generous Offer and a Unique Sale 30:31 Importance of Building Relationships in Sales 41:35 Making Decisions with Lindsay 52:36 Unexpected Business Partners 1:01:59 Becoming National Distributors 1:04:54 The Game-Changing Spirio Launch 1:05:34 The Spirio Innovation 1:06:09 The Rising Costs 1:07:39 Pricing Strategies 1:11:09 Leveraging Videos 1:13:50 Million-Dollar Pianos 1:19:57 Building Relationships 1:24:59 Lessons from Childhood 1:31:55 The Pursuit of Excellence 1:36:55 Taking the First Step

June 18, 2024Episode 221 hr 14 min

EP022 - Katie Underwood - Following Inspiration and Trusting Your Gut

This weeks episode was a genuine buzz for me as a sat down with the ever so versatile artist, Katie Underwood. From her early days with UK Trance act Terra Ferma to her chart-topping success with Australian pop group Bardot, Katie's career is a testament to her adaptability and talent. Katie made her mark in the dance music scene before joining Bardot in 2000. The group's debut album topped charts and went platinum in Australia and Singapore. After leaving Bardot in 2001, Katie continued to shine, winning the APRA Award for Most Performed Dance Work with Disco Montego’s "Beautiful" and securing multiple No. 1 spots on the ARIA Club Chart with her solo and collaborative tracks. Beyond her musical achievements, Katie has been a celebrated performer at LGBTQ+ events and a Victorian Rainbow Award winner. She transitioned to Jazz in 2009 and later embraced new-age music, producing six albums centered on mantra and meditation. In 2020, Katie reignited her passion for pop and dance music, forming Ka’Bel with Belinda Chapple. She continues to innovate, recently delivering a TEDx talk on Mantra meditation and mentoring young musicians at Rock Academy. Katie is not only an artist but also a certified Meditation Teacher and Sound Healing Therapist. Balancing her professional life, she single-parents two tenacious teenagers. In this episode, we explore the challenges Katie faced as a woman in the music industry, her experiences with reality TV, and the profound impact of her recent ADHD diagnosis. Katie’s journey from music to natural healing is inspiring, showing her dedication to personal growth and helping others. Find out more about Katie's Sound Healing Mission: https://www.underwoodhealing.com #MusicIndustry #ADHDAwareness #PersonalGrowth #RealInsight #KatieUnderwood #Innovation #MentalHealth #LGBTQ+ #Meditation #SoundHealing #RockAcademy 0:00 Introduction to Reality TV Star Katie Underwood 1:08 The Unknown Territory of Reality TV 3:27 Musical Aspirations Before Reality TV 6:48 The Fantasies and Realities of Pop Stardom 8:37 Lessons Learned from Reality TV Stardom 9:16 Navigating Career Choices Post-Pop Stars 10:33 Transition to Dance Music and Success with Beautiful 19:17 Finding Comfort in Dance Music 21:41 Career Evolution Beyond Dance Music 28:07 Letting Personal Learnings Guide Career Choices 33:10 Rethinking Success in Career and Life 34:22 Influencing the Next Generation: Career and Education 36:51 Work and Identity 42:50 TEDx Talk Experience 51:28 The Diagnosis Journey 57:20 Childhood Experiences and Diagnosis 1:03:51 Masking and Exhaustion 1:07:41 Shedding Masks 1:11:11 Connecting on YouTube 1:12:57 Redefining Age and Purpose

June 2, 2024Episode 2355 min

EP021 - Mary-Beth Hosking - Digital Transformation and The Art of Storytelling

Join us on "Real Insight" as we dive into the critical world of #DigitalTransformation with the phenomenal Mary-Beth Hosking, co-author of "Not Another Digital Transformation." As the Chief Information Officer for a global gaming organisation, Mary-Beth brings a wealth of experience and a strategic approach to navigating the complexities of digital change. In this urgent and compelling episode, Mary-Beth shares her insights on why getting digital transformation right is more crucial than ever. With businesses facing the pressures of the "great resignation" and the relentless war for top talent, the need for efficient, agile, and innovative digital strategies is paramount. Mary-Beth emphasises the importance of understanding business processes, politics, and ecosystems to implement changes that deliver tangible results. Discover how to avoid common pitfalls and superficial changes that can derail your digital initiatives. Mary-Beth's practical advice on aligning organisational #Culture with technological advancements, fostering continuous improvement, and ensuring buy-in and #ChangeManagement is indispensable for leaders looking to drive real, sustainable transformation. Tune in to hear how future-proofing your business operations with holistic, technology-driven programs can set you apart in today's competitive landscape. This episode is packed with actionable insights and strategies that will empower you to navigate the digital transformation journey with confidence and success. Don't miss out on this critical conversation. Listen now and transform the way you approach digital change. 🚀✨ Learn more about Mary-Beth Hosking's book here: https://amzn.asia/d/eBBpVox#Innovation #Leadership #BusinessStrategy #MaryBethHosking #TechLeadership 0:00 Headphones and Casual Intros 0:26 Star Wars Chat and May the 4th 1:44 Video Game Immersion and Last of Us 3:30 Not Another Digital Transformation Overview 6:14 Plane Analogy for Visibility 8:39 Breaking Down Silos and Digital Transformation 11:53 Shadow IT and Departmental Priorities 13:52 Impact of Video Game Storytelling 16:07 Strategic, Tactical, and Operational Alignment 18:29 Advocacy for IT and Collaboration 22:43 Challenges in Marketing and MarTech 23:53 Strategic Insight from Operations 25:51 The Power of Storytelling for Change 26:10 Technology Uplift and Consumer Expectations 27:57 Technology and Family 29:21 Transition to Smartphones 31:28 Importance of Voice of the Customer 32:47 Identifying Business Categories 35:50 Transition from Scale Up to SMB 38:23 Unique Book Format 45:08 The Journey of Writing the Book 50:02 Availability and Formats of the Book 51:45 Post-Book Campaigns and Tours 53:12 Implementing Strategies 54:13 Future Books on 10xGen 54:55 Wrapping Up and Future Collaboration