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SaaS Mastery

SaaS Mastery

Hosted by SaaS Mastery

Episodes

100

Latest episode

Apr 2026

Language

EN-US

About the show

Helping non-technical founders launch software products without the guesswork since 2013. Hosted by the tech advisor recommended by the largest SaaS communities such as SaaS Academy and MicroConf. Trusted by 300+ founders, many now exited.

Listen to episodes

60 recent
April 22, 202634 min

The Simple SaaS SDK That Monetizes Users Who Don’t Convert | Michael Gants

Monetize the users who said no at your paywall: https://www.encorekit.com?ref=saas (paid promotion) --- In this episode, Michael Gants explains how to turn paywall rejections into revenue using a completely different approach to SaaS monetization. Instead of discounts, he shows how to use brand-funded trials and better timing to convert SaaS users who already said no. This conversation breaks down: How to increase SaaS conversion rates without discounts How to monetize freemium users effectively Why most SaaS onboarding flows fail The best time to convert SaaS customers inside your funnel How to use SaaS pricing strategies that actually work How to improve retention and reduce churn How B2B SaaS can use the same playbook If you're building or scaling a SaaS, the strategies Michael shares in this episode will help you generate more revenue. Chapters (00:00:00) - Why 99.95 of Your Freemium Users Won't Pay(00:01:39) - The Secret to Convincing a User to Pay(00:03:08) - Peter Thiel on Why Paywall Deserves a Promotion(00:04:24) - The Biggest Uncovering Opportunity Within Apps(00:08:53) - How To Offer a Pro- or Trial Offer to a Dropped(00:11:37) - How Auto-Conversion Works(00:16:15) - How to Sell a Breakup Bundle(00:19:48) - Free to Pro: Where Should Companies Put Their Software?(00:21:03) - Microsoft on B2B Sales Partners(00:22:35) - Is SaaS Good for B2B or Consumer?(00:24:17) - How to Win Over a Canceling Customer?(00:25:54) - How Sales Apps Work With Businesses(00:27:52) - What's the First Experiment to Get People to the Paywall?(00:30:43) - The A B Test of Onboarding(00:33:40) - 3 Takeaways From Building a Profitable SaaS

March 5, 20259 min

Will AI Replace Software Developers? The Truth About AI Coding

Video Description In this episode, we dive deep into the transformative impact of AI on the world of software development, exploring the current state and future prospects as of 2025. We’ll discuss how AI is reshaping the roles of developers at all levels—from senior engineers who can leverage AI to boost their productivity, to junior […]

January 15, 20254 min

How to Take Advantage of Cultural Diversity to Build a Great Team

Video In this video, Victor discusses when and how to leverage cultural diversity in software development teams, sharing real insights from managing teams across Pakistan, Latin America, and other global regions. Learn about: 1. The right timing to introduce cultural diversity in your team. 2. How to avoid common pitfalls in cross-cultural team […]

January 8, 20258 min

Is Offering Equity to a Software House Worth It?

Video In today’s video, Victor talks about a common consideration by SaaS Founder, which is – Should I give equity to my software house? This video takes a look a the two primary considerations that you should take a look at when deciding whether or not to give equity to […]

December 11, 202410 min

Everything You Need to Know About Working With Software Development Agencies

Video In today’s video, Victor talks about how software houses or software agencies work. What do they excel at when you should choose a software house to develop your software, and what do they struggle with? Having worked with software houses for years, this video takes an objective view to […]

December 4, 202435 min

The COMPLETE Guide to Hiring & Leading Your First 5 Developers | SaaS Academy

Today’s video is from this year’s SaaS Academy Intensive in Chicago, which took place in October 2024. Victor and Miguel hosted a lunch-and-learn session about the hidden strategies for leading and hiring your first one to five developers. Miguel breaks down what developers look for when considering working for a company, how […]

November 27, 20248 min

Overwhelmed SaaS Founder? Learn to Delegate Responsibility Strategically

Video In today’s video, Victor discusses a common problem faced by most founders and even managers: how to delegate effectively and start delegating responsibility in your company, allowing you to focus on the areas that matter most in your business.  Here are other videos you might like!   Do Small […]

November 20, 20247 min

How AI Could Potentially Kill Your SaaS Business

Video In today’s video, Victor answers one of the most burning questions in every SAAS Founder’s mind right now: Will AI kill my business? What impact will it have on our business model, and how can we adapt? Victor also looks at the latest trends and trajectory and which SAAS […]

November 13, 20247 min

Everything You Need to Know to Succeed at Remote Hiring!

Video In today’s video, Victor talks about the things you need to pay attention to, clarify, and align when hiring remotely in order to succeed with remote hiring, hire the right people and of course have a smooth onboarding process. This will also allow your new hires to understand how […]

November 6, 202410 min

The 4 Crucial Things Buyers Look For When Buying a SAAS

Video In today’s video, Victor answers one of the most common questions about how to prepare for an acquisition and what buyers and investors look for in terms of tech due diligence. How can you prepare your business so that you get the best possible valuation, don’t leave money on […]

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