Practice Momentum - Private Practice Business Coaching Podcast

Hosted by Dr Brooklyn Storme

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569

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Jun 2026

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About the show

Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™. She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practices. Dr Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Graduate Diploma of Psychology and a Bachelor of Arts (Psychology, Sociology and Statistics). She is qualified in the use of artificial intelligence in coaching, is a Results Coach and Money Coach, a Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia’s largest peak body representing Vocational Mental Health Professionals (VMHPAA). The information provided in this podcast is for general informational and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always consult a relevant qualified professional before making changes to your health or business.

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60 recent

June 14, 2026Episode 60443 min

Why Your Website Isn't Generating Inquiries and How to Change That

shownotes to follow brooklynstorme.com

June 3, 2026Episode 60320 min

Two reasons you might think you're struggling to get clients that aren't based on fact

Discover the truth behind two of the more common reasons that women in private practice cite for not being able to find clients. You'll also hear what needs to happen in order to change that. Links: Free 15 minute discovery call Free Ultimate Private Practice Community Free 7 day trial of the Therapist AI Resource Hub

May 27, 2026Episode 6021 hr 25 min

How to Deal With Overwhelm as a Therapist in Private Practice

Book a free discovery call Access your free 7 day trial of the Therapist Resource Hub Discover some of the trending causes of overwhelm for counsellors, psychologists and social workers in private practice in 2026 and how other women business owners are navigating it successfully. #privatepractice #therapistai #therapistoverwhelm #neurodivergentbusinessowners #adhd

May 20, 2026Episode 60135 min

5 website fixes that boost visibility for therapists in 2026

Discover what's working when it comes to getting found by clients in 2026. Therapist SEO™ chrome extension Psychology Today™ Profile Optimiser | Claude Psychology Today™ Profile Optimiser | ChatGPT Full shownotes to follow

May 14, 2026Episode 60050 min

Get Found by Clients with My Google Chrome Extension, Therapist SEO™

TherapistSEO™ I 've just released a Google Chrome Extension called Therapist SEO™ to help you with your website. With just one click, you'll see what's working and what's not. It includes copy-swaps ie 'instead of this, write this', prompts you can use with Claude or ChatGPT, and more. I also know how easy it is to get overwhelmed, which is why it checks your website just one page at a time and includes visual cues ie green for it's working great, orange for 'it needs fixing but not urgent' and red for 'lets get it done as a priority'. The problem of having a visible website has been compounded by AI in some ways too. All you need to do is jump into Google and ask, 'do I need a referral to see a Psych?' and you'll be shown an AI summary before anything else. And, while you personally might not be a fan, the reality for your business is that without your website being optimised for it, again, you're missing out. And so this tool also helps you with AI optimisation. I want your practice to surface when clients are Googling for help. You're good at what you do and your services are needed, so you need to be found. And I know it can feel hard or boring or confusing and so my intention here has been to make this as easy as possible, minimum viable effort for you but with pleasing results. I'll pop the link below in the comments for anyone that would like to take a look. To your practice success

May 9, 2026Episode 59956 min

Get Tasks for Your Private Practice Completed While You Sleep

AI That Works While You Are With Clients: What ChatGPT Workspace Agents Mean for Your Practice There is a real difference between AI that helps you do work and AI that does the work itself. ChatGPT Workspace Agents, released in April 2026, crossed that line. This episode is about what that actually means for a solo private practice owner, who can use it right now, and what you need to get straight on the privacy front before connecting anything. In this episode I talk about ChatGPT's new Workspace Agents feature, which lets you build automated workflows that run in the cloud without you initiating them each time, and what that means for therapists managing a private practice alongside a full clinical caseload. I also cover how this compares to Claude Cowork Scheduled Tasks, which does the same thing locally on your machine, and why that local versus cloud distinction matters for Australian therapists specifically. WHAT WE COVER I walk you through what a workspace agent actually is in plain English, no jargon, and explain how it compares to other AI automation tools you are probably already using — including Claude Cowork Scheduled Tasks, which does the same repeatable workflow automation but runs locally on your machine. That local versus cloud distinction matters more than most tech coverage explains, and I cover exactly why. I share specific examples of how a solo practice owner could use agents for content creation, business admin, and weekly practice maintenance without touching anything clinical. I also go through the privacy and compliance considerations that every Australian therapist needs to understand before connecting their Google Drive or Calendar to any AI agent — including a direct take on whether you actually need a ChatGPT Business plan if you are already on a paid Claude plan. I close with my honest take on where this is all heading and what the right questions are to be sitting with right now. LINKS AND RESOURCES Website: https://brooklynstorme.com Join the Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself. Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast. ChatGPT workspace agents, AI automation for therapists, private practice admin automation, AI for solo practice owners, ChatGPT for private practice, AI agents explained, practice management AI tools, therapist business automation, ChatGPT business features, AI workflow automation, private practice time management, AI tools for counsellors, automating admin in private practice, ChatGPT April 2026 update, AI agent tools Australia, Claude Cowork scheduled tasks, local versus cloud AI tools, AI privacy for therapists, psychologist practice management, AI working while in session

May 6, 2026Episode 59829 min

Google's Gemini Now Offers Mental Health Support: What Every Therapist Needs to Know

Something significant happened in April 2026 that I think a lot of therapists haven't heard about yet, and it has a direct bearing on the people sitting across from you. Google added mental health safety tools to Gemini, and in this episode I'm breaking down exactly what that means for your practice, your clients, and your intake process. This isn't a tech episode for its own sake. It's a practice management conversation, because understanding what your clients are doing before they arrive at your door is part of practising well. --- What We Cover We open with the news itself: in April 2026, Google rolled out a mental health safety layer inside Gemini, their AI assistant. When a conversation signals distress, suicidal ideation, or crisis language, Gemini now surfaces a "Help is available" module with one-touch access to crisis support services by phone, text, chat, and web. Google also committed thirty million dollars over three years to supporting global crisis hotlines as part of this move. I explain in plain language what Gemini's mental health tools actually do and, importantly, what they don't do. Gemini is not acting as a therapist. It is detecting signals and signposting to services. That distinction matters enormously for how we talk about it with clients. From there we move into the more confronting conversation: your clients are already using AI for mental health support. Not because anyone recommended it, but because it was available, free, and there at two in the morning. I explore what that looks like in practice and why it's clinically relevant information you probably aren't capturing at intake. We then get practical. I walk through what you might consider adding to your intake form, how to frame a conversation about AI use without judgement, and what a simple informed consent addition could look like. None of it is onerous. It is just staying current. The episode closes with a clear look at the genuine privacy and ethical concerns, not the theoretical ones. AI platforms do not offer clinical confidentiality. Sensitive disclosures made to Gemini are stored under Google's standard data policies, not under any healthcare privacy legislation. Clients deserve to understand that distinction, and it's our role to help them do so. --- ## Episode Timestamps *(Based on approximately 140 words per minute)* 00:00 Introduction: why this matters for your practice right now 03:10 What Google actually added to Gemini in April 2026 08:30 How your clients are already using AI for mental health support 14:00 What this means for your intake process and informed consent 20:00 Privacy, ethics, and what to actually be cautious about 25:30 Closing thoughts and next steps --- Links and Resources Mentioned Therapist AI Resource Hub (community): https://www.skool.com/private-practice-resource-hub Brooklyn's website: https://brooklynstorme.com --- About Dr Brooklyn Storme PhD Dr Brooklyn Storme is a leading business coach for women in the helping professions. She works with counsellors, psychologists, and social workers who want to start, grow, and scale a profitable private practice without burning out. Brooklyn is the host of The Private Practice Podcast, which sits in the top 5% of podcasts globally with over 500 episodes. She is also the creator of Practice Momentum, a 12-month private coaching programme, and the founder of the Etsy store The Happy Practice, with over 1,000 Essential Forms sold internationally. --- Subscribe and Leave a Review If this episode was useful, the best thing you can do is subscribe so you never miss one, and leave a review on Apple Podcasts or Spotify. It genuinely helps other therapists find the show. Subscribe on Podbean: https://brooklynstorme.podbean.com/ Subscribe on Apple Podcasts: search "Practice Momentum Private Practice Podcast" Subscribe on Spotify: search "Dr Brooklyn Storme" --- Gemini mental health tools, AI and therapy, Google Gemini 2026, AI mental health support, therapist private practice AI, informed consent AI tools, AI crisis support, mental health chatbot ethics, Gemini crisis hotline feature, private practice intake form, AI for therapists Australia, clients using AI for mental health, AI confidentiality therapy, Google AI mental health 2026, therapy and artificial intelligence, private practice podcast, therapist business podcast, counsellor private practice, AI ethics mental health, Practice Momentum podcast

May 2, 2026Episode 5971 hr 32 min

How therapists create additional revenue in private practice

Use additional revenue streams in your private practice to ease the stress of filling your diary. In this episode I'll walk you through a few different approaches, what works and what doesn't and will share insights that I've gained along the way helping other counsellors, psychologists and social workers to create revenue streams successfully in their business. You'll also hear about my own mistakes and regrets so you can avoid them! Links mentioned: Psychology Today Profile Optimiser: https://thehappypractice.etsy.com/au/listing/4498049767/psychology-today-profile-optimiser-for Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about

April 28, 2026Episode 59644 min

OpenAI Just Built a Free AI Tool for Clinicians | Use ChatGPT in Your Private Pracitce

OpenAI Just Built a Free AI Tool for Clinicians. Here Is What It Does and What It Means for Your Practice. OpenAI launched ChatGPT for Clinicians in 2026 and explicitly named psychologists and licensed clinicians as part of the target audience. Before you sign up or dismiss it as irrelevant because it is US-only, there is something specific in this product that every therapist in private practice needs to understand — and it is available to you right now, wherever you are. In this episode I talk about the reusable workflow skills feature inside ChatGPT for Clinicians, what it means for your clinical documentation, and what Australian practitioners genuinely need to know before getting too excited about the HIPAA compliance angle. WHAT WE COVER I start by walking you through exactly what ChatGPT for Clinicians is and who it is built for, because the marketing can be a bit vague on the specifics. I then spend a solid chunk of time on reusable workflow skills — the feature that I think is the most practically useful for solo practice owners — and explain what it looks like to set one up for referral letters, progress notes, or clinical correspondence using your existing ChatGPT plan. We talk about the caution that most coverage of this product is glossing over: HIPAA compliance is a US legal standard, not an Australian one, and I explain what that actually means for your practice and your privacy obligations. I then share what this launch signals about where AI tools for clinicians are heading over the next 12 to 18 months, and close with a concrete first step you can take today. EPISODE TIMESTAMPS [00:00] Introduction — why this launch is worth your attention [02:15] What ChatGPT for Clinicians actually is and who it is for [06:00] Reusable workflow skills — the feature that matters most for your practice [11:00] The caution — HIPAA, the Australian Privacy Act, and what "compliant" means [16:00] What this tells us about where AI for therapists is heading [19:30] Brooklyn's take and next steps for your practice LINKS AND RESOURCES Website: https://brooklynstorme.com AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/ ChatGPT for Clinicians: https://chatgpt.com/plans/clinicians/ Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself. Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast. ChatGPT for Clinicians, AI for therapists, private practice technology, reusable workflows ChatGPT, AI tools for psychologists, clinical documentation AI, ChatGPT private practice, therapist admin tools, AI for counsellors, HIPAA ChatGPT Australia, Australian Privacy Act AI, AI referral letters, ChatGPT psychologist, solo private practice efficiency, OpenAI clinicians, practice momentum podcast, Dr Brooklyn Storme, AI tools social workers, GPT-5.4 healthcare, private practice business coach

April 19, 2026Episode 59547 min

I reviewed another 200 therapist websites and here's what I found

During the week, I reviewed 200 therapist websites as part of a post shared in my free community on Facebook. Many counsellors, psychologists and social workers wanted to know how the one thing they could do on their website that would have the biggest impact when it came to getting inquiries. I'll break it down for you in this episode and give you even more insights, tips and tricks that you can readily deploy to start attracting more clients. FAQs What's one thing therapists can do to get more bookings from their website? The one thing therapists can do to get more bookings from their website is to have a clear and specific message about what they do, who they help and how right at the top of their homepage. This instantly lets visitors know if they are in the right place. Websites with general or vague message ie 'helping you on your life transitions' doesn't get picked up by search engines or AI and you miss out on visibility you're entitled to. How long does it take to get clients from your website as a therapist? A website that has been fully optimised for SEO and AEO can expect to see more inquiries at the 90 day mark. Any significant changes to the website such as heading changes, effectively resets the search algorithm and the 90 days begin again. Why do visitors click on my website but not book? If you're getting visitors, you have traffic. If they are not booking, you have low conversions. This happens when they are visiting expecting to find one thing but see another, can't easily find the information they are looking for, the page(s) take time to load, the message and copy are broad and generic, it's difficult to get started working with you - there's friction. Should I include my fees on my website? Yes. Transparency is important when working in the health and wellness space. Including your fees makes it easier for potential clients to make an informed buying decision. How can I get referrals for my private practice from AI? AI recommends businesses that have a consistent footprint online, not only on their website. This is why having a niche and a clear message that speaks to your ideal client is so powerful. The quickest way to generate referrals or recommendations for your practice using AI is to be consistent in your messaging across your content. Links: Get free practice building resources in my new community: The Therapists AI Resource Hub Get a full website audit from me here Book a business needs assessment with me here