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Oct 2026

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Is it really possible to use manifestation practices to get ahead in business? With a PhD in Psychology, former work as a Psychologist and 30+ years working with mind, behaviour and business, Dr Brooklyn Storme brings you the psychological tools, grounded in evidence, that you can integrate with your business strategy to manifest results in your business. It's the psychology of manifestation where each strategy has already been verified as credible, reliable, and predictable when generating outcomes. Each week Brooklyn brings you insights from the work she's doing with her current 1:1 business mentoring clients that are using these strategies, along with business strategy, so that you can grow your business too. Disclaimer & Disclosure: The information provided in this podcast is for general informational, entertainment and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always seek advice specific to your situation from a qualified professional. AI is used to generate show notes and some of the resources I occasionally include with them. Dr Brooklyn Storme PhD is a Business mentor and AI consultant for psychologists, counsellors and social workers in private practice | Use AI safely, protect privacy, save time | PhD in Psychology, former psychologist, 30+ years

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October 21, 2026Episode 63520 min

How to Get More Private Practice Clients Without Social Media

👉 Get the free episode companion guide here In today's episode I share the story of a private practice client who grew her bookings by more than 300% in under 12 months and reached 115% of her revenue goal almost two months ahead of schedule, all while working part-time and staying off social media, which makes her a great example of how to get more clients in private practice when platforms like Facebook and Instagram feel like a poor fit for you. She first came to me for a Website Wellness Check, and during that review I could see how much potential her business held and where friction on her website was making it harder for people to take the next step, so we went on to refine her niche, install the service delivery systems she was missing, and work through the mindset blocks around fees and paying herself. I talk through how to niche down as a psychologist or counsellor even when it feels counterintuitive, why tracking your private practice numbers and conversion rate turns anxiety into confidence (her conversion rate has averaged 50% over six months), and how a weekly podcast with a clear call to action sent listeners to her website and increased her therapy bookings month after month. I also share how her sharper messaging began attracting referrals from medical specialists who now send clients directly to her, and why the best private practice website tips all come back to refining a little each month because a website is never finished. If you would like to see where the gaps are in your own website, you can order a Website Wellness Check here: https://sales.brooklynstorme.com/wwc-aud/ and any refinements you make now will help keep your diary full over the Christmas period. Mini FAQ: Q: Can I grow my private practice without social media? A: Yes, because my client grew her bookings by more than 300% without posting on social media by sending people to her website through a weekly podcast, a collaboration and word of mouth referrals. Q: Does niching down mean fewer clients in private practice? A: Narrowing your niche tends to bring more clients rather than fewer, and my client saw her bookings climb month on month once she narrowed hers just a little further. Q: What is website friction and why does it affect bookings? A: Website friction is anything that makes it hard for a potential client to take the first step with you, and reducing it across your pages helps more of your visitors become enquiries and bookings. Q: What is a good conversion rate for a private practice? A: My client has averaged a 50% conversion rate from enquiry to booking over six months, and tracking your own numbers against benchmarks like this shows you where your baseline sits and where to improve. Q: How often should I update my private practice website? A: Reviewing your Google Analytics about once a month, making one refinement and checking the result after 30 days is a simple cadence that keeps your website improving over time. how to get more clients in private practice, private practice without social media, private practice website tips, Website Wellness Check, how to niche down as a psychologist, increase therapy bookings, private practice conversion rate, how to track private practice numbers, referrals from medical specialists, using a podcast to attract therapy clients

October 16, 2026Episode 63428 min

How my AI Receptionist Turns Website Enquiries Into Bookings

👉 Get the free companion guide here 👉 Book a business consultation here A website chatbot for therapists can feel fantastic on a Monday morning when five, six or seven enquiries have landed over the weekend, and then the replies you send through email never get answered, which is exactly what kept happening to me with the chat bubble on my GoDaddy website. That frustration sent me looking at an AI receptionist for private practice, and because I avoid the phone wherever I can and have no work phone number (I even bought my home and got my mortgage without a phone call), I was thrilled to find out you can have one without it. I built Ava in about two or three hours, chose voice over text or a hybrid, and spent the next few days smoothing out the glitches until she felt easy to use. Within about three days, two people I had never heard of emailed me to say how much they loved her, one of them mentioning how good it was to get answers after hours without sending an email, and two new consultations booked after dinner time as a result of working with Ava, at A$300 to A$600 each. If you want more enquiries for private practice, or you are wondering why your therapy website is not getting bookings because everything depends on a contact form and an email back and forth, an AI receptionist for psychologists and counsellors can take someone from question to answer to booking, which is how you convert website enquiries into bookings instead of losing them, and it also gives you after hours booking for therapists without you being at your desk. If you are wondering whether this is about cutting costs and replacing the person on your books, I share why I think the better use of AI for counsellors in private practice is handing over everyday AI admin tasks for private practice, like the question of whether you offer a Medicare rebate (you know how many times that one gets asked), so your admin person gets hours back to work at a higher level and you get time for online booking for therapy practice improvements, referral pathways, marketing, creating your online course or program, and hiring a contractor. I am building a free pilot for a small number of practices, so the link is in these show notes if you would like me to build one for you, with the understanding that a pilot can be a little clunky at first and nothing goes on your website until it is working. I will be offering to teach you how to build your own or to build it for you in the next few weeks, and you are welcome to have a play with Ava and tell me if you come across a hiccup so I can fix it for you. Keywords used: AI receptionist for private practice, AI receptionist for psychologists, website chatbot for therapists, more enquiries for private practice, convert website enquiries into bookings, AI for counsellors in private practice, after hours booking for therapists, online booking for therapy practice, AI admin tasks for private practice, therapy website not getting bookings Mini FAQ: Q: Do I need a business phone number to have an AI receptionist? A: No, you can have an AI receptionist without a work phone number, which is how I set up Ava, and you can choose voice, text or a hybrid of both. Q: Can an AI receptionist turn website visitors into bookings? A: Within about three days of Ava going on my website, two people booked consultations after talking with her, and both came in after dinner time. Q: How long does it take to build an AI receptionist for a private practice website? A: I had a working prototype in two or three hours, although the refining and testing took a few more days and a big learning curve. Q: Will an AI receptionist replace my admin person? A: I would use it to take everyday questions, like whether you offer a Medicare rebate, off your admin person's plate so she can work at a higher level and free up your time for business development. Q: Why is a website chat bubble not turning into bookings for my therapy practice? A: A basic chat bubble works like a mini FAQ and sends replies back through email, which is where many people drop out, so something interactive that takes a person from question to answer to booking tends to work better.

October 14, 2026Episode 6331 hr 2 min

How to Get Your Therapy Website Found by AI and Google

👉 Get the episode companion guide here (free) 👉 Get a website wellness check here 👉 Explore my services for women in private practice here You might be doing everything right with your website and still wonder why the inquiries are slow, so in this episode I walk you through what is changing in October 2026 and how to get found by AI as a therapist as well as by Google. I share why traffic that arrives through AI converts at around 12% while traffic from a Google ad converts at around 2%, and what that means for AI search optimisation for psychologists, counsellors and social workers who have only ever focused on private practice website SEO. We talk about why information is the foundation of marketing right now, why an attention economy rewards niching in private practice even further than you have already gone, and what to put on a therapist website so it answers the questions your ideal client is typing instead of offering flowery lines about safe spaces. You will hear how to explain your most common presentations and your modalities, how to add a simple reference, and how to pair all of it with your own experience and practice wisdom so your counselling website copy stands apart from AI generated pages, including why an AI disclosure in your website footer is needed if AI has touched your writing at all. I also share my love-hate relationship with Meta ads (including a A$500 bill on an ad that was meant to cost A$10 a day, which I am still sorting out) and why a Google ad will only send traffic to a website that may not be ready to convert it. From there we look at private practice lead magnet ideas such as quizzes, guides, infographics, step by step visuals and companion videos, and at how to get referrals from GPs as a psychologist by tailoring your information to what is on the referrer's mind. Marketing changes take around 90 days from the day you hit publish to show results, which makes October a good time to start if you want to get more clients in private practice before the summer dip. If you would like feedback on your own site, a Website Wellness Check is a great place to begin, and you will find the link below along with more ways to work with me at brooklynstorme.com. Keywords used: how to get found by AI as a therapist, AI search optimisation for psychologists, private practice website SEO, niching in private practice, what to put on a therapist website, counselling website copy, AI disclosure in your website footer, private practice lead magnet ideas, how to get referrals from GPs as a psychologist, get more clients in private practice Mini FAQ: Q: How do I get my private practice website found by AI? A: Answer the exact questions your ideal client is typing, using clear information paired with your own experience and a simple reference so search engines and AI can see it is credible. Q: Is traffic from AI better than traffic from Google ads for therapists? A: In this episode I shared that traffic from AI converts at around 12% compared with around 2% from a Google ad, which is why showing up in both is the goal. Q: Do I need to tell clients if I used AI to write my website? A: Yes, if your copy has passed through AI at any point, even just to tidy it up, you have an obligation to disclose it, and a line in your footer is one simple way to do that. Q: What information should a counselling website include? A: Explain your two or three most common presentations and your modalities in a paragraph or two each, then add your own experience of how they work for your clients so the information is relevant to your ideal client. Q: How long does it take to see results from updating my website? A: Expect around 90 days from the day you hit publish, provided the updates are done fully and to a good standard.

October 9, 2026Episode 63230 min

How to Create an Online Course for Your Private Practice

👉 Get the free episode companion guide here 👉 Apply for Practice Momentum™ here Wondering how to create an online course for therapists over the summer break? These seven course creation steps will help you map out an online course for private practice that people want to buy and are likely to finish, before you record a single lesson. We begin with the honest question of why you want to make a course in the first place, because if the answer is that you need money now or you do not have enough clients, a course will not fix either one, and your marketing systems or existing financial structures are the better place to start, particularly if passive income for therapists is the hope behind it. From there we look at how to validate a course idea through market research for an online course, and I share the story of the marketing course I built that nobody wanted until I listened to what my clients were asking for, stripped it back and relaunched it as Clients On Demand, which sold out the first time it opened. You will also hear why the average online course completion rate sits at around 12 percent for self-paced courses, how that number can shape the format you choose, and how to place your course inside your private practice business model so it supports your wider vision to grow a private practice instead of sitting untouched on your website. We finish with creating your content and then taking time to beta test an online course (or pilot it, if that word feels more familiar) so honest feedback can polish it before you go live. If you would like help mapping a course that has been researched and tested, the Programmed Passive tool is included inside my Skool community, which is $7 a month with the first seven days free: https://www.skool.com/brooklyn/about And if you would like support to start, grow or scale your private practice, you can visit my website at https://brooklynstorme.com Keywords used: how to create an online course for therapists, online course for private practice, course creation steps, validate a course idea, market research for an online course, online course completion rate, passive income for therapists, beta test an online course, grow a private practice, private practice business model Mini FAQ: Q: Why isn't my online course selling? A: Often it is because the course was built around what you know your clients need instead of what they are asking for, so research the demand first and meet them where they are, the way I did when my marketing course became Clients On Demand. Q: Will an online course fix a lack of clients? A: No, because a shortage of clients usually points to your marketing, such as your messaging, niching, visibility, lead generation or conversions, so that is the place to look first. Q: What is the average completion rate of a self-paced online course? A: It sits at around 12 percent, which means roughly 12 out of every 100 buyers finish, so it is worth designing your duration, format and deliverables to lift that number. Q: How do I test my online course before I launch it? A: Pilot it with a small group who give you honest feedback in exchange for access, and ask how easy it was to use, what results they got, whether they would recommend it and what they would change. Q: Should I create a course if I need money quickly? A: No, because making a course is a big job that adds pressure on top of a full diary, and building on your existing financial structures is the faster way to bring revenue into your practice.

October 7, 2026Episode 63152 min

Claude vs ChatGPT for Private Practice: Which Should You Use?

👉 Get the free episode companion guide here Are you team ChatGPT, team Claude, or happily on neither side? As of October 2026, I've landed firmly on Claude when it comes to Claude vs ChatGPT for private practice, and I walk you through why, including how each platform handles privacy and data retention, which is a big part of whether Claude is safe for therapists compared with the alternatives. If you're writing work cover reports, TAC reports, medico legal letters, funding letters or tenders, Claude wins for me every time because of its larger context window and its tendency to hallucinate a little less, while ChatGPT is where I go when I need an image for a freebie. We also talk about the two things that happen behind the scenes with AI that most of us never hear about, which are AI hallucinations (confident, invented facts, including references that look completely legitimate) and AI drift (when a helpful suggestion leads you down a rabbit hole and your to-do list is still untouched at the end of the day). I share the hard way I learned to check sources while preparing journal articles, plus what happened to Deloitte when fabricated content ended up in front of a court. From there we get into why treating your AI like a best friend can soften your judgement, and how using AI as a thinking partner, where you write the first draft yourself and ask it questions to sharpen your own work, keeps your voice and your credibility intact. This one is for AI for counsellors and psychologists who want to use these tools well, and if you'd like support with AI report writing, team training or AI consulting for private practice, you can find me at brooklynstorme.com or join Claude for Therapists, where the first week is free and it's $7 after that. Take the experiment I suggest and run the same task on both platforms, because your own results will teach you more than my opinion ever could. Keywords used: Claude vs ChatGPT for private practice, AI for therapists in Australia, AI hallucinations, AI drift, is Claude safe for therapists, AI privacy and data retention, using AI as a thinking partner, AI for counsellors and psychologists, AI report writing, AI consulting for private practice Mini FAQ: Q: Is Claude or ChatGPT better for private practice? A: For documentation like work cover, TAC and medico legal reports, I find Claude better because of its larger context window and its tendency to hallucinate a little less. ChatGPT is stronger for image creation, so many people end up using both. Q: What is an AI hallucination? A: It's when AI invents or falsifies information, including references, and presents it with so much confidence that you accept it without questioning. Asking for clickable sources and checking each one yourself is the best protection. Q: What is AI drift? A: Drift is when a stream of follow-up suggestions pulls you away from your original task, so you lose time in a rabbit hole and the thing you sat down to do stays unfinished. Q: How can therapists use AI as a thinking partner? A: Write the piece yourself first, then bring it to Claude and ask what you missed, where the gaps are and whether your metaphors work. You make the edits in your own words, which keeps your voice and your authority intact. Q: Is Claude safer than ChatGPT for privacy? A: Claude has historically had data sharing and retention settings switched off by default, whereas ChatGPT worked the opposite way, which is why I currently see Claude as the safer option for private practice. Platforms change quickly, so it's worth checking the settings yourself.

October 2, 2026Episode 63026 min

How to Give Yourself a Pay Rise in Private Practice

Get the free podcast episode companion guide here Money tends to land in your business in drips and drabs, and if you have ever handed your accountant a shopping bag full of paper receipts once a year and then spent the next few weeks working just to pay the tax bill (I did exactly that in my first years in private practice), this episode is for you. I walk you through how to give yourself a pay rise in private practice, and it starts with seeing that the money coming in is a response, both to how you see yourself and to how well you are stewarding your private practice finances. We look at why reactive money decisions keep you stuck under a financial thermostat, why you need to separate your business and personal bank accounts, and how to pay yourself a weekly wage through a scheduled payment so the money for tax, GST and business expenses stays put in your business account, which is also why the last quarter of the year is such a good time to build these foundations. Then we get into the numbers, because it is very easy to look at a $200 session fee and assume the whole $200 is yours. I pulled together a rough breakdown of how much therapists take home per session in Australia, and the take-home pay after tax, Medicare, bookkeeping fees, business expenses and super is sobering: about $37 from an $80 session, $46 from $100, $55 from $120, $69 from $150 and $92 from $200. From there you can work out what it costs to fund your personal life, add 10% for the things you have forgotten, and calculate how many clients you need to see each week to cover it, and you will see why charging your cancellation fee is so important to your income. I also share why you need to track your income so you can feel safe with money, and what to do when your fees are right but you still need more clients through the door, which is where my 90 day sprint comes in. You can explore my group programs at https://brooklynstorme.com/group-programs, and do grab the companion guide in the show notes for resources to help you build financial systems for private practice that leave you feeling safe. Keywords used: how to give yourself a pay rise in private practice, private practice finances, pay yourself a weekly wage, separate your business and personal bank accounts, how much therapists take home per session in Australia, take-home pay after tax, how many clients you need to see each week, cancellation fee, financial systems for private practice, track your income Mini FAQ: Q: How do you give yourself a pay rise in private practice? A: Work out your take-home pay per session, separate your business and personal accounts, and set up a scheduled weekly payment to yourself. Knowing your numbers is the thing that makes the biggest difference the most quickly. Q: How much does a therapist take home per session in Australia? A: On my rough calculations you take home about $37 from an $80 session, $46 from $100, $55 from $120, $69 from $150 and $92 from $200, after tax, Medicare, bookkeeping fees, business expenses and super. These figures are a ballpark and are not accounting or financial advice. Q: Should I pay myself a wage from my private practice? A: Yes, a regular weekly wage by scheduled payment from your business account gives you structure even when client money arrives at random times. The money for tax, GST and business expenses stays in the business account. Q: How many clients do I need to see to fund my life? A: Add up what it costs to fund your personal life, add 10% for the things you have forgotten, then divide by your take-home per session. For example, funding $1,000 a week on a $120 session fee means around 19 sessions every week. Q: Why do I need to charge a cancellation fee? A: Because every cancellation you do not charge for comes out of the money you need to fund your life. If 6 of your 19 clients cancel at $55 take-home each, you have donated around $330 back to clients. The transcript says "$100" twice when listing take-home figures, so I used $150 for the $69 figure, based on Loom's summary of the video.

September 30, 2026Episode 62957 min

How to Get Clients in Private Practice When AI Is Everywhere

Get the free podcast episode companion guide here If you have been in private practice for a year or three and your diary is still not full, or you are close to finishing your studies and wondering how to start a private practice in Australia that fills quickly, this episode is for you. I recorded it in the middle of a week of being down for the count, using the time to dust off my business foundations, and it got me thinking about the one thing I would tell every woman before she opens her doors. How to get clients in private practice has changed, because information used to be valuable simply because it came from a health professional, and now anyone can make mental health resources with AI. Your wisdom is what people are looking for now, more than your knowledge, and AI can only recommend a practice it can see and tell apart from the rest, which is why learning how to get recommended by AI as a therapist starts with standing out. We talk about private practice positioning in a way that does not mean more courses or more work. Learning how to niche as a therapist is the first step, and your niche might be a modality you love, a personal philosophy or something you stand against, and then you decide what you want to be known for and identify three ways you deliver your service differently from the other practices in your niche. Those three ways can come from your lived experience, your personality or an innate skill, and I share how mine came through in client surveys as being blunt, calling a spade a spade and spotting gaps. Summarise it in two or three sentences, put it everywhere and use it as the anchor for every blog, podcast, post and program you create, and you have a simple way to stand out as a counsellor while cutting through the overwhelm. I also cover undercharging in private practice (I still hear of women with master's degrees charging $60 to $80 a session), why your website is where people convert and not what gets them there, what my 21 post-it notes of daily marketing look like, why 90 days is the average time it takes to build trust with a vulnerable audience, and how a private practice marketing plan grows out of your business plan. Once you know what to be known for, you are in the best position to fill your diary in private practice, even before day one. If you would like a personalised plan and weekly live support to put your positioning into action, you can find the 90 Day Sprint here: https://brooklynstorme.com/group-programs Take care of yourselves, my lovelies, and I will talk to you soon. Keywords used: how to get clients in private practice, how to start a private practice in Australia, how to get recommended by AI as a therapist, private practice positioning, how to niche as a therapist, what to be known for in private practice, how to stand out as a counsellor, undercharging in private practice, private practice marketing plan, how to fill your diary in private practice Mini FAQ: Q: How do I get clients in private practice now that AI is recommending therapists? A: Stand out with a specific niche and a clear idea of what you are known for, because AI can only recommend a practice it can see and tell apart from the others. Q: Is niching still enough to stand out as a counsellor? A: Niching on its own is no longer enough, so add what you want to be known for and three ways you deliver your service differently from other practices in your niche. Q: What can my niche be if I do not want to focus on one age group or problem? A: Your niche can be a modality you love, a personal philosophy or something you stand against, as long as it makes you easy to tell apart. Q: How long does it take to fill a diary in private practice? A: Allow around 90 days of consistent marketing on average, because building trust with a vulnerable audience in mental health takes time. Q: Should I lower my fees to fill my diary? A: No, undercharging is a path to burnout, and clear positioning is the easier way to fill your diary. how to get clients in private practice, private practice positioning, how to niche as a therapist, how to stand out as a counsellor, what to be known for in private practice, how to fill your diary in private practice, how to start a private practice in Australia, private practice marketing plan, undercharging in private practice, how to get recommended by AI as a therapist.

September 25, 2026Episode 62858 min

Why You Feel Anxious Every Morning in Private Practice and How to Manage it

Get the free podcast episode companion guide here You know that feeling when you sit down to work in your private practice and your chest goes tight before you have even opened your laptop? That is what this episode digs into, and Brooklyn is talking about why you feel anxious working for yourself even when nothing outwardly stressful is happening. She walks through her own week of rearranging furniture, painting kitchen tiles, and falling hard for peel and stick wallpaper, then gets into the heart of it, the butterflies that show up the moment you open your business laptop and start bouncing between dozens of open tabs. If you have ever wondered why you cannot focus on your business the way you focused when you worked for somebody else, this episode has an answer worth sitting with. Brooklyn breaks down a five step process for working through procrastination in private practice, starting with noticing the anxious feeling, checking in with what you are saying yes and no to, identifying the story underneath the obstacle, doing the work to clear it, and getting yourself back on track. She talks through how imposter syndrome in private practice often traces back to a lack of direction rather than a lack of ability, and why avoidance in private practice marketing is rarely about not knowing how. This episode is also a good primer if you are weighing up business mentoring for therapists Australia wide, because Brooklyn shares how she works through this exact process with her own private practice clients. She closes out talking about the 90 day business sprint for therapists, starting the first week of October, a small group container capped at four women, running three weeks on and one week off with weekly group calls and a private community for support. You can read more and apply at https://brooklynstorme.com/group-programs, find everything else at www.brooklynstorme.com, and if you want more free resources you can hang out inside the Claude for Therapists community at https://www.skool.com/brooklyn. Keywords used: why do I feel anxious working for myself, how to stop procrastinating in private practice, private practice business mindset, how to focus when self-employed, imposter syndrome private practice, business mentoring for therapists Australia, why can't I focus on my business, avoidance in private practice marketing, how to overcome self-doubt in business, 90 day business sprint for therapists Mini FAQ: Q: Why do I feel anxious every time I sit down to work in my private practice? A: It usually is not about the work itself, it is because part of you does not know exactly what you are meant to be focusing on, and in that gap you start telling yourself a story about not knowing how or not being ready. Q: Is feeling scattered and jumping between tabs a sign of ADHD? A: You do not need to have ADHD to experience this, it happens to plenty of business owners regardless of how their brain works, it is just rarely talked about openly. Q: What is the first step to stop procrastinating on your business goals? A: Notice the feeling first, the tight chest or the butterflies, before you try to fix anything, because you cannot address a story you have not clocked yet. Q: How do you know if procrastination is really about not knowing how to do something? A: It almost never is, most of the time saying I don't know how is a way to calm your nervous system rather than an accurate account of what is going on. Q: What is the 90 Day Sprint and who is it for? A: It is a small group business mentoring container with Brooklyn and four other women, running for 90 days with weekly group calls, built for anyone who wants focused support on one goal before the end of the year.

September 23, 2026Episode 6271 hr 18 min

Why Your Private Practice Goals Keep Stalling and How to Change That

You've followed the strategy to the letter and still didn't get the result you wanted, and this episode is about why that happens. I start with something unexpected that happened to me this week, a volunteer shift in a local bookstore that looked nothing like the version of "working in a bookstore" I'd been picturing for the last twenty years, and use it to talk about staying open to unexpected opportunities in business even when they don't match the picture in your head. Pinching yourself off from something just because it looks different can cost you more than you realise. Then I get into why business goals need a clear purpose behind them, not just a number, and how mindset vs strategy in private practice plays out with the women I mentor, including one who turned over nearly $200,000 in her first 12 months because her goal had a reason strong enough to keep her going when it got hard. I walk you through how to set goals for your private practice, why tracking KPIs in private practice is non-negotiable if you want to hit them, why self-accountability in private practice is on you and no one else, and why private practice goals Australia-wide get derailed by the same handful of mindset blocks, whatever your specialty. If you've ever wondered how long it takes to build a profitable private practice, I share the Australian Bureau of Statistics figure that might change how you're measuring your own progress. This one's for anyone thinking about how to grow a private practice in Australia and wondering why the goal alone isn't enough. Mentioned in this episode: my Claude for Therapists community ( https://www.skool.com/brooklyn/about ) and the 90 Day Sprint ( https://brooklynstorme.com/group-programs) , with three places left this round. Keywords used: staying open to unexpected opportunities in business, why business goals need a clear purpose, mindset vs strategy in private practice, how to set goals for your private practice, tracking KPIs in private practice, self-accountability in private practice, private practice goals Australia, how long does it take to build a profitable private practice, how to grow a private practice in Australia, private practice business mentor Australia Mini FAQ: Q: How long does it take for a private practice to become profitable? A: The Australian Bureau of Statistics puts it at 24 to 36 months, so if you're three months into a 90-day sprint wondering why your diary isn't full, that's not a fair way to measure your progress. Q: Why do private practice owners resist setting a goal? A: Usually it comes down to fear of success, fear of failure, imposter syndrome, or not having found a planning system that works with how your brain operates. Q: What makes a business goal work? A: A reason behind it strong enough to keep you motivated when things get hard, not just a number that sounds good on paper. Q: Should I say yes to opportunities outside my usual niche? A: I say yes within reason. I once said yes to webinars for chiropractors and optometrists that led to more clients, income and standing than I expected from staying in my own lane. Q: Is it strategy or mindset that gets private practice owners results? A: Mindset, most of the time. I can give the same strategy to ten different people and get ten different results depending on what's going on in their head and their heart.

September 18, 2026Episode 62654 min

The Lead Magnet That Made My Client $16,825 in a Month

Get the free episode companion guide here A client I'll call Jess sat across from me and had no idea she'd made $16,825 for her practice in four weeks, because she'd never been shown what numbers to track. This episode walks through exactly how that happened, and what it means for anyone in private practice who wants a dependable way to bring in the right kind of enquiries without living on social media all day. Jess came to Momentum 90 wanting help filling her diary, and when we looked closely, the problem had nothing to do with effort. She simply didn't have a lead magnet for private practice that was doing its job properly. Once we looked at her existing freebie for therapists and adjusted a few key pieces, she shared it in two Facebook communities and on her own website, and the enquiries and bookings followed. The episode covers how to create a lead magnet for private practice that people want rather than something generic, and the lead magnet mistakes therapists make over and over: content that could have come straight off Google or ChatGPT, design pulled from a template with the Canva Sans font never changed, text running edge to edge with no margins, and PDFs that open in Google Drive with no opt-in and no email sequence behind them. There's also a section on why interactive lead magnet ideas are outperforming the standard downloadable PDF right now, and why building a private practice marketing Australia strategy around one or two well made freebies can grow your audience while you sleep. If you've been wondering how to grow your therapy practice email list, or you're after lead magnet ideas for psychologists and counsellors who want to know how to get clients without social media, this one walks through the whole thing, including the difference between a PDF lead magnet vs interactive lead magnet and why that difference is showing up in conversions. If you want help figuring out your own freebie strategy, come and join Claude for Therapists, my Skool community, at https://www.skool.com/brooklyn/about, where there's a seven day free trial and a business manifestation coaching app built around this exact approach. Or if you'd rather talk it through one to one, you can book a consultation with me at https://calendar.app.google/KqBm3VEyVvUhCgSb7 . Keywords used: lead magnet for private practice, freebie for therapists, how to create a lead magnet for private practice, lead magnet mistakes therapists make, interactive lead magnet ideas, how to grow your therapy practice email list, private practice marketing Australia, lead magnet ideas for psychologists and counsellors, how to get clients without social media, PDF lead magnet vs interactive lead magnet Mini FAQ: Q: What is a lead magnet for private practice? A: It's a free resource offered in exchange for an email address rather than money, and its job is to bring the right people into your world so you can build trust before they ever book with you. Q: How much can a lead magnet earn for a private practice? A: One Momentum 90 client generated $16,825 in bookings in four weeks from a single lead magnet shared in two Facebook communities and on her website. Q: Why do most therapist freebies not get downloaded? A: Usually it comes down to weak design, no clear value shown on the cover, and generic content that reads like something already available on Google or ChatGPT. Q: Should a lead magnet for private practice be a PDF? A: A PDF still works if it's fillable online rather than printable, but interactive formats are converting better right now because people expect to click, type, and get a response rather than just read. Q: How often should a freebie be promoted to keep working? A: It needs to be shared regularly, even just thirty seconds in a story or a post, because a freebie left alone on a website will convert far more slowly than one that's actively being shared.