Evolve Pipedrive Podcast #64 - Michael Maximoff, Chief Growth Officer at Belkins
Bruce Bignell talks to Michael Maximoff, Chief Growth Officer at Belkins Cold outreach used to build the pipeline on its own . Michael Maximoff, co-founder of Belkins, explains why it doesn't any more - and why he's moved his BDR function out of sales and into marketing. Belkins is an omnichannel appointment-setting agency Michael started in 2016, now around 200 people and 200 clients, ranked 4th out of roughly 10,000 firms globally on Clutch. He's run the Predictable Revenue playbook for a decade and watched cost per meeting climb from about $200 to $750. In this conversation: why the SDR-to-AE handoff isn't customer-centric, what changes when BDRs can send case studies and webinar invites instead of "let's book a call", how to pay marketing and sales on the same outcome, the $200,000 targeting mistake that churned 20% of new clients, and why the first system any business should buy is a CRM with a properly maintained pipeline. -- ⚡️ Try Pipedrive for FREE - extended 30day trial ⚡️🚀 Inc. FREE 30-minute Session with an Evolve Pipedrive Expert to help you get started 🚀 --- Evolve are Pipedrive Elite Partners We help growth-focused B2B businesses buy, implement and optimise Pipedrive properly - so the team actually uses it, deals stop slipping through the cracks, and leadership can finally trust the pipeline. Services include, implementation, automation, integrations, custom app builds, consultancy, training and AfterCare options that include our world first Evolve Pipedrive Sidekick (EPS). Installing Revenue Recovery Systems inside Pipedrive. Book an Introductory Evolve consultation here --- Our website: https://www.weevolvebusiness.com/ Evolve Revenue Recovery Systems
