How AI Is Transforming Retail and Commerce with Charisma Glassman
Beyond the AI Race to Real Business Value | Charisma Glassman How can businesses turn AI investments into measurable results? Businesses can create value with AI when they solve the right problems, measure business outcomes, and prepare their people and systems for change. They shouldn't adopt AI just because a new model is available. In this episode of Open Tech Talks, host Kashif Manzoor speaks with Charisma Glassman , Global Head of Retail, Consumer, and E-commerce Applied Advisory at Genpact. Charisma works with major retailers and consumer brands on AI transformation, business operations, and technology adoption. She explains how business leaders can prioritize AI use cases, measure return on investment (ROI), manage risk, and prepare their organizations for agentic AI. The discussion also explores agentic commerce, where AI agents may search for products, compare options, and influence purchasing decisions. This shift could change how brands present their products and compete for customer attention. Final Takeaway AI transformation is not a race to adopt the newest model. It is a business effort to solve important problems and create measurable value. Companies need clear priorities, reliable data, effective governance, and employees who know how to use AI. They must also prepare for a new form of commerce in which AI agents may influence how customers discover and select products. The companies that succeed will connect AI capabilities to business outcomes, not simply add more AI tools. Episode # 203 Today's Guest : Charisma Glassman, Partner and Vice President at Genpact She leads Retail, Consumer & E-Commerce Advisory globally and helps the world's biggest brands work out what AI actually changes about how they operate. Over nearly two decades, she has advised the C-suites of PepsiCo, McDonald's, Unilever, L'Oréal, LVMH, Citi, and Ferrari, led the Consumer, Luxury & Retail portfolio at Capgemini, and served as Global Head of Customer Technology at Barclays, where she won the Barclays CEO Award for transformations that saved the bank £100 million Website: CharismaGlassman What Listeners Will Learn: Why AI projects must solve real business problems How to measure the business value of AI How to prioritize AI use cases by impact, speed, and risk Why businesses should not chase every new AI model How governance can support safe AI adoption Why employee skills are essential to AI transformation How AI agents could change online shopping Why product data and metadata matter in agentic commerce How retailers can prepare for AI-powered shopping What an AI-native organization looks like How AI can improve retail operations and supply chains Why businesses must consider the cost of AI inference How AI can support merchandising and retail media Why human judgment remains important in AI-driven work Resources: CharismaGlassman













