305. You Can't Price a Project You Don't Understand Yet
Have you ever had a prospective client ask what you'd charge for a renovation before you've even seen the space? I've been there. And I think most interior designers have felt that pressure to give an answer before we have enough information to give one. But here's the thing: you can't accurately price a project you don't understand yet. In this episode, I'm talking about one of the biggest mistakes designers make before a project even begins. We rush to provide numbers because we want to sound confident, be responsive, and keep a potential client interested. I'm sharing why that approach can hurt your profitability, how I handle those first conversations, and why your discovery process is so important. Because the goal isn't to give your client the fastest answer, it's to give them an answer you can actually stand behind. In this episode, you'll learn: Why giving a price too early can lead to underpricing and unrealistic expectations How two similar renovation requests can require completely different fees What I want to understand during an initial discovery call Why I insist on having all decision-makers involved from the beginning When discussing a broad pricing range makes sense How a well-defined scope of work helps protect your profitability If you've ever felt pressured to throw out a number just to keep a prospective client interested, this episode is for you. Mentioned in this episode: Grab Your Free Script Guide here: https://www.reneedevignierdesign.com/push-back-script-handout Access the full video interview with Elana Steele of Steele Appliance here: https://www.reneedevignierdesign.com/appliance Find the full shownotes at: https://devignierdesign.com/interior-design-project-pricing







