April 3, 202429 min
Martech through the Ages - Dan Cropsey - On Target Podcast Episode 1
Join Kristina Kaganer & Dan Cropsey as they talk about Martech through the ages. Hear how shopper media has evolved from direct mail to loyalty cards all the way to personalisation. Hear Dan recap the last 30 years with opportunities missed, trends on the rise and his predictions for the future.
