No Hype

Hosted by TransUnion

TechnologyInterviews guests

Website RSS feed

Episodes

Latest episode

Apr 2024

Language

About the show

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.

Listen to episodes

29 recent

April 11, 202440 min

Ajay Kapoor — Building The Modern Marketing Machine

Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today’s marketing drives for all types of organizations from startups to scaled enterprises. Follow along as they dive into how marketing adapts to evolving consumer needs, data depreciation and brand legacies. Hear Kapoor’s take on reverting back to the pre-digital revolution, potential growth for General Motors, and why people feel the need to name inanimate objects.

January 31, 202451 min

Matt Dailey — The Performance Mindset

Join Matt Dailey, founder of Effective Media Consulting, as he talks brand performance with Allyson and Brett, and discusses all the ways media can help drive business growth. Hear Dailey’s unique perspective on everything from innovative measurement approaches and silos, to the fundamentals of advertising and halo effects. Listen out for why he believes an opera singer hits the right note when it comes to merging brand and performance.

October 10, 202340 min

Allyson Dietz, Chris Hawk, Mike Jacobs and Jen Faraci — Cracking The (Measurement) Code

There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement.

October 2, 202331 min

Michael Schoen and Melissa Grady Dias — Measurement is a Team Sport

Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This episode covers the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.

September 19, 202348 min

Crystal Wallace — Back to 'Brilliant' Basics: Exploring the Marketing Principles Key to Effective Human Connection

Crystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising. Join them as they discuss the importance of effectively leveraging data to drive relevant advertising, the digital twin experience in the retail environment, and why understanding that the consumer journey is an amalgamation of both offline and online. As Wallace notes, be brave, don't follow the hype, and go back to the brilliant basics and lay a framework. The most valuable data is your own data. You know your products, supply chain, and what your ad stock is. It's all about the unification of this data.

August 28, 202348 min

Lou Paskalis – The Marketer's Role in the Future of News: A Business Case

Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, joins Allyson and Brett to unravel the significance of investing in news media. Join them as they discuss advertisers' influential role in shaping the media landscape, whether marketers are right to shy away from digital news, and the far-reaching impacts of supporting trustworthy news sources. As Lou notes, journalism is the only profession called out in the Constitution of the United States. What could its underinvestment spell for our society's future?

August 16, 202331 min

Gareth Davies – How to Build a Winning Identity Strategy

Join this exciting fireside chat with Gareth Davis, SVP of Marketing Solutions Products at TransUnion, at Brave New Worlds 2023. You will learn how you can enhance your understanding of customer identity and behavior, leading to more relevant customer experiences, sales, and lifetime value.

August 8, 202342 min

Crystal Wallace, Lou Paskalis and Matt Clark – Mythbusting: Examining the Actual and Future State of Identity

Join this riveting panel at Brave New Worlds 2023 that dives deep into internal and external organizational challenges – from people (and their incentives) to data and technology – that make cultivating customers over time and across channels so difficult. Learn how to better set your organization up for success from Crystal Wallace, Chief Growth Officer, Platforms at Kinesso; Lou Paskalis, Chief Strategy Officer at Ad Fontes Media and former SVP at Bank of America; and Matt Clark, VP of Strategic Partnerships at Freewheel.

August 2, 202333 min

Joanna O’Connell – New Rules for What’s Next, The Consumer is in Control

Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like. Discover why O’Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the traditional notions of addressability and personalization. With illuminating research and examples, O’Connell explains why it’s crucial we start thoughtfully earning our way into consumers' lives over time.

June 20, 202348 min

Tina Moffett — Measures of Success

Tina Moffett, a Principal Analyst at Forrester, joins Allyson and Brett to discuss what a great marketing analytics practice looks like and how to more effectively turn measurement insights into action.