The Yes Scientist: Selling Psychology Unleashed | How to Get People to Say Yes
What actually makes someone say yes? It’s not just your offer, your price, or how persuasive you are. It’s how people think, feel, and make decisions. In this episode of The New Wealth Movement, Sam sits down with Dr. Kieva Hranchuk, a behavioral scientist and sales strategist, to break down the psychology behind buying decisions and what it takes to turn more conversations into sales. They discuss why people buy emotionally and justify logically, how trust influences buying decisions, and why selling the outcome matters more than listing product features. Kieva also shares insights from behavioral science that can help you understand your audience and create content that builds trust. You'll learn: Why people buy outcomes, not products How emotion and trust influence buying decisions The role of the know, like, and trust process in sales How to communicate value without being pushy Why your content helps prepare people to buy How identity influences the decisions people make Why consistent content and better sales conversations matter Whether you're a coach, consultant, creator, or business owner, this conversation will help you rethink how you sell and how you connect with potential clients. Ready to turn better conversations into more sales? Book a call with Sam to explore how you can strengthen your sales and grow your business: 👉 https://go.samuelgegen.com/registration Follow The New Wealth Movement for more conversations on sales, identity, and building a business that creates the life you want. Connect with Dr. Kieva Hranchuk: Instagram: https://www.instagram.com/the_yes_scientist/ We don’t come from wealth. We create it. ----------------------- Let's connect! Instagram: https://www.instagram.com/samuelgegen TikTok: https://www.tiktok.com/@samuelgegen Facebook: https://www.facebook.com/samuelgegen Pinterest: https://www.pinterest.com/samgegen

