MSP To The Future

Hosted by Jeanne DeWitt

TechnologyInterviews guests

Website RSS feed LinkedIn

Episodes

139

Latest episode

Oct 2026

Language

About the show

Great Scott! Another MSP Podcast? Welcome to MSP To The Future, hosted by 38-year tech experts Jeanne DeWitt and David Hood! Join us each week as we share insights and guidance from building a successful 7 figure MSP to help your MSP grow and thrive. We'll have insights into recommended marketing strategies, service offerings and more; plus, learn from the Cloud Guy himself, David Hood, where he shares his technology expertise in our segment Cloud Conversations. Where we're going, we don't need servers... subscribe and blast off to a successful future for your MSP!

Listen to episodes

60 recent

October 26, 20269 min

Does Your Client Still Know Why They Need You?

You worked hard to win that client. You proved your expertise. You earned their trust. And five years later...do they still see you the same way? We learned something about longtime MSP clients that I didn't expect when we first started growing our business. And there's a lesson in one of my favorite books, Selling the Invisible, that explains why it happens. If you have clients who've been with you for years, I think you'll want to hear this one. Hit play...and let's take your MSP to the future. Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ ⁠⁠⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time. ⁠⁠ Join our Cloud Academy ⁠⁠ , our completely free content suite designed to help you increase your MRR! Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

October 19, 202610 min

How to Stop Losing MSP Deals on Price

You have a great meeting. The prospect seems interested. You put together the proposal, present the price...and then you hear it. “The other MSP is cheaper.” Now what? We heard it too. And early on, we made a mistake that I think a lot of MSPs make when they really want the deal. It worked sometimes. We got the client. But what happened afterward taught me a lesson about pricing that changed the way we sold from that point forward. If you've ever wondered whether your price is costing you MSP deals, you'll want to hear this one. Hit play...and let's take your MSP to the future. Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time. ⁠⁠ Join our Cloud Academy ⁠⁠ , our completely free content suite designed to help you increase your MRR! Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

October 5, 20268 min

When Should You Give Up on an MSP Prospect?

A few episodes ago, I told you that most MSPs give up on prospects too soon. And I still believe that. But there’s another side to that advice. Because sometimes that prospect you’ve been calling...and emailing...and following up with...isn’t getting any closer to becoming a client. So when do you keep going...and when do you finally walk away? It took us a while to learn the difference and we spent a lot of time spinning our wheels before we did. In this episode, I’ll share what changed the way we looked at prospects and helped us decide which opportunities were really worth chasing. Hit Play…and let’s take your MSP to the future. Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ ⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time. ⁠⁠ Join our Cloud Academy ⁠⁠ , our completely free content suite designed to help you increase your MRR! Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

September 28, 20267 min

How to Sell an MSP Service Nobody Is Asking For Yet

What do you do when you know a client needs something...but they’re not asking for it? Maybe you’ve added a new service you know could help them. You see the need. You see the opportunity. But they don’t. So how do you get them interested in something they don’t think they need? I learned the answer to that while building our seven-figure MSP and it wasn’t about becoming better at selling. In this episode, I’ll share what we learned and the mistake I think a lot of MSPs make when they try to introduce something new. Hit Play…and let’s take your MSP to the future. Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time. ⁠⁠ Join our Cloud Academy ⁠⁠ , our completely free content suite designed to help you increase your MRR! Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

September 21, 20268 min

The MSP Growth Strategy Nobody Wants to Hear

What if the thing that's going to grow your MSP... isn't something new? Not the latest marketing strategy. Not a new salesperson. Not the next big client. Looking back at how we built a seven-figure MSP, I realized something I didn't fully appreciate at the time: some of the things that changed our business the most didn't look very important when we started doing them. In this episode, I'll share what they were and why the thing you're tempted to give up on might be closer to working than you think. Hit play... and let's take your MSP to the future. Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ ⁠⁠⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time. ⁠⁠ Join our Cloud Academy ⁠⁠ , our completely free content suite designed to help you increase your MRR! Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

September 11, 20267 min

How to Get More Referrals From Your MSP Clients

You have happy clients. They like you. They trust you. They tell you what a great job you’re doing. So why aren’t they sending more business your way? Referrals were an important part of how we grew our MSP. But over the years, I learned that getting them wasn’t quite as simple as saying, “Do you know anyone you can refer me to?” There was something we started paying attention to that made a big difference. And I think it’s something a lot of MSPs miss. If you’d like more of your best clients introducing you to your next best clients, listen to this one. Hit play...and let’s take your MSP to the future. Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ ⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time. ⁠⁠ Join our Cloud Academy ⁠⁠ , our completely free content suite designed to help you increase your MRR! Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

September 7, 20267 min

Are You Walking Away From Future MSP Revenue?

Not every great MSP client looks like a great opportunity when you first meet them. I learned that one firsthand. There was a prospect we almost passed on because, at the time, they didn’t look like the kind of opportunity we were trying to build our MSP around. We could have easily walked away. And if we had, we would have missed far more than I ever expected. In this episode, I’ll share what happened and the lesson it taught me about looking at opportunities differently. Could there be a prospect sitting in front of you right now that you’re underestimating? Hit play...and let’s take your MSP to the future.

August 31, 20269 min

How We Used Education to Outsell Bigger MSPs

Ever look at a bigger MSP and wonder how you're supposed to compete? More technicians. More salespeople. Bigger marketing budget. We faced the same thing. But somewhere along the way, something changed. Our size stopped mattering nearly as much and prospects started coming to us. In this episode, I share the strategy that helped us become the go-to expert in our market and compete with MSPs much bigger than we were. Hit play... and let's take your MSP to the future. Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ ⁠⁠⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time. ⁠⁠ Join our Cloud Academy ⁠⁠ , our completely free content suite designed to help you increase your MRR! Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

August 24, 20266 min

Want More MSP Clients? Stop Trying to Sell Them

The more you try to sell...The harder it is for prospects to buy. It sounds backwards, but it may be the very reason some of your best opportunities never become clients. In this episode, I'll share a timeless sales lesson that every MSP owner needs to understand before their next prospect meeting. Hit play... and let's take your MSP to the future. When posting the podcasts, could you make sure to begin adding the following blurb after the description text? Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ ⁠⁠⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time.

August 17, 202610 min

Why the Best MSP Salespeople Don't Feel Like Salespeople

The best MSP salespeople I've known all have something in common. Ironically...it isn't that they're great at sales. It's that they don't think like salespeople at all. That one realization changed the way I approached every sales conversation, and when I looked back at the clients we won over the years, it explained why they chose us. If sales has ever felt awkward or uncomfortable, I think this episode will change the way you think about it too. Hit play, and let's take your MSP to the future. When posting the podcasts, could you make sure to begin adding the following blurb after the description text? Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: ⁠The MSP To The Future Library | Cloud Services For MSPs⁠ ⁠⁠⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠⁠ Click here to schedule a time.