Biz and Tech Podcasts > Management > MedTech Business Academy
Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.
Last Episode Date: 24 October 2024
Total Episodes: 82
Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.
In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.
In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.
In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nurse-first AI and the integration of technology in healthcare.
Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.
In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into the nuances of nurturing and closing sales leads in the medical technology sector. They discuss the importance of a structured sales process, the critical role of understanding customer needs, and the art of converting initial interest into successful sales. This episode offers a blend of expert advice and actionable strategies, making it a must-listen for anyone looking to enhance their sales effectiveness in the medtech industry.
Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!
In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book "The Heart of Innovation," they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic demands. The discussion candidly addresses the particular challenges women face in the industry, highlighting the importance of diverse perspectives and the courage to face setbacks head-on. This episode is a must-listen for anyone interested in the intricate dance of success and failure in the pursuit of groundbreaking medical technology advancements.
In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, gain market share, and establish thought leadership. Join us for an insightful conversation on why KOLs are the unsung heroes of medtech innovation.
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